Here we are, half way through 2011, and on track for a banner year in the adoption of enterprise search, text mining/text analytics, and their integration with collaborative content platforms. You might ask for evidence; what I can offer is anecdotal observations. Others track industry growth in terms of dollars spent but that makes me leery when, over the past half dozen years, there has been so much disappointment expressed with the failures of legacy software applications to deliver satisfactory results. My antenna tells me we are on the cusp of expectations beginning to match reality as enterprises are finding better ways to select, procure, implement, and deploy applications that meet business needs.

What follows are my happy observations, after attending the 2011 Enterprise Search Summit in New York and 2011 Text Analytics Summit in Boston. Other inputs for me continue to be a varied reading list of information industry publications, business news, vendor press releases and web presentations, and blogs, plus conversations with clients and software vendors. While this blog is normally focused on enterprise search, experiencing and following content management technologies, and system integration tools contribute valuable insights into all applications that contribute to search successes and frustrations.

Collaboration tools and platforms gained early traction in the 1990s as technology offerings to the knowledge management crowd. The idea was that teams and workgroups needed ways to share knowledge through contribution of work products (documents) to “places” for all to view. Document management systems inserted themselves into the landscape for managing the development of work products (creating, editing, collaborative editing, etc.). However, collaboration spaces and document editing and version control activities remained applications more apart than synchronized.

The collaboration space has been redefined largely because SharePoint now dominates current discussions about collaboration platforms and activities. While early collaboration platforms were carefully structured to provide a thoughtfully bounded environment for sharing content, their lack of provision for idiosyncratic and often necessary workflows probably limited market dominance.

SharePoint changed the conversation to one of build-it-to-do-anything-you-want-the way-you-want (BITDAYWTWYW). What IT clearly wants is single vendor architecture that delivers content creation, management, collaboration, and search. What end-users want is workflow efficiency and reliable search results. This introduces another level of collaborative imperative, since the BITDAYWTWYW model requires expertise that few enterprise IT support people carry and fewer end-users would trust to their IT departments. So, third-party developers or software offerings become the collaborative option. SharePoint is not the only collaboration software but, because of its dominance, a large second tier of partner vendors is turning SharePoint adopters on to its potential. Collaboration of this type in the marketplace is ramping wildly.

Convergence of technologies and companies is on the rise, as well. The non-Microsoft platform companies, OpenText, Oracle, and IBM are placing their strategies on tightly integrating their solid cache of acquired mature products. These acquisitions have plugged gaps in text mining, analytics, and vocabulary management areas. Google and Autonomy are also entering this territory although they are still short on the maturity model. The convergence of document management, electronic content management, text and data mining, analytics, e-discovery, a variety of semantic tools, and search technologies are shoring up the “big-platform” vendors to deal with “big-data.”

Sitting on the periphery is the open source movement. It is finding ways to alternatively collaborate with the dominant commercial players, disrupt select application niches (e. g. WCM ), and contribute solutions where neither the SharePoint model nor the big platform, tightly integrated models can win easy adoption. Lucene/Solr is finding acceptance in the government and non-profit sectors but also appeal to SMBs.

All of these factors were actively on display at the two meetings but the most encouraging outcomes that I observed were:

• Rise in attendance at both meetings
• More knowledgeable and experienced attendees
• Significant increase in end-user presentations

The latter brings me back to the adoption issue. Enterprises, which previously sent people to learn about technologies and products to earlier meetings, are now in the implementation and deployment stages. Thus, they are now able to contribute presentations with real experience and commentary about products. Presenters are commenting on adoption issues, usability, governance, successful practices and pitfalls or unresolved issues.

Adoption is what will drive product improvements in the marketplace because experienced adopters are speaking out on their activities. Public presentations of user experiences can and should establish expectations for better tools, better vendor relationship experiences, more collaboration among products and ultimately, reduced complexity in the implementation and deployment of products.