Adobe Systems has launched a new version of its digital publishing suite for individuals: the Adobe Digital Publishing Suite, Single Edition. Essentially it enables freelance designers and small design firms to publish interactive content created with Adobe InDesign CS5.5 software on Apple iPad. Adobe’s Single Edition provides an end-to-end workflow for designers to publish a single-issue application for sale or distribution through the Apple App Store. Designers can now use their existing skills and workflows to create an application for the iPad, saving on development costs while allowing them to maintain creative control. Moreover, Single Edition allows users to publish single-issue content such as a brochure, highly-visual book, annual report or personal design portfolio as an application for the iPad. As an extension of the Digital Publishing Suite line, Single Edition enables users to utilise Creative Suite 5.5 workflows to create an application for the iPad. http://www.adobe.com/
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Why isn’t “search” the logical end-point in any content and information management activity. If we don’t care about being able to find valued and valuable information, why bother with any of the myriad technologies employed to capture, organize, categorize, store, and analyze content. What on earth is the point of having our knowledge workers document the results of their business, science, engineering and marketing endeavors, if we never aspire to having it retrieved, leveraged or re-purposed by others?
However, in Information Week, an article in the September 5, 2011 issue entitled “HP Transformation: Autonomy is a Modest Start” gave me a jolt with this comment: Autonomy has very sophisticated search capabilities including federation–the ability to search across many repositories and sources–and video and image search. But with all that said, enterprise search isn’t a hot, mission-critical business priority. [NOTE: in the print version the “call-out” box had slightly different phrasing but it jumped off the page, anyway.] This is pretty provocative and disappointing to read in the pages of this particular publication.
Over the past few months, I have been engrossed in working on several client projects related to taxonomy development, vocabulary management and integration with content and search systems. There is no doubt that every one of these institutions is focused with laser intensity on getting the search interface to deliver the highest value for the effort and dollars expended. In each case, the project involved a content management component for capturing metadata with solid uniformity, strong vocabulary control, and rich synonym tables for ensuring findability when a search query has different language than the content or metadata. Every step in each of these projects has come back to the acid test, “will the searcher be able to find what s/he is looking for.”
In past posts I have commented on the strength of enterprise search technologies, and the breadth of offerings that cover a wide array of content findability needs and markets. From embedded search (within content management systems, archive and records management systems, museum systems, etc.), to standalone search engines designed to work well in discrete vertical markets or functional areas of enterprises (e.g., engineering, marketing, healthcare, energy exploration) buyers have a wealth of options from which to choose. Companies that have formerly focused on web site management, business intelligence, data mining, and numerous other content related tools are redefining themselves with additional terminology like e-discovery, 360-degree views (of information), content accessibility, and unified information.
Without the search component, all of the other technologies, which have been so hot in the past, are worthless. The article goes on to say that the hottest areas (of software growth) are business analytics and big-data analysis. Neither of these contributes business value without search underpinnings.
So, let’s get off this kick of under-rating and marginalizing search as “not mission critical” and think very seriously about the consequences of trying to run any enterprise without being able to find the products of our intellectual work output.
Annual Conference Helps Attendees Evaluate the Latest Solutions to Reach and Engage Customers and Foster Collaboration with Customers and Partners
Boston, MA – September 27, 2011 – The eighth annual Gilbane Conference Boston (http://gilbaneboston.com/) to take place November 29 – December 1, 2011, at The Westin Boston Waterfront Hotel in Boston, MA today announced that EndPlay™ will be the Diamond sponsor of the upcoming conference and Alfresco, CIGNEX and Liferay are this year’s Platinum sponsors. Atex, CrownPeak, OpenText, Percussion, SDL, Sitecore and Telerik are all Gold sponsors. For more information about these companies go to (http://gilbaneboston.com/exhibitors_sponsors.html)
Gilbane Boston also announed today the Opening Keynote presenters and a new rapid-fire format. Keynote presentations, moderated by Frank Gilbane – President, Outsell’s Gilbane Services & Conference Chair will be limited to 10-15 minutes with 5 minutes for Q&A. The new format is designed to inspire, provoke, and provide perspective on the big issues, trends, and shifting foundation of technologies, digital strategies, and channels for communication and engagement. Panelists include Christos M. Cotsakos, Ph.D. – Founding Chairman, CEO & President, EndPlay, Inc.; Christer Johnson – Partner, North American BAO Advanced Analytics Leader, IBM Global Business Services; Georgiana Cohen – Manager, Web Content and Strategy, Tufts University and Co-founder, Meet Content; and Maureen Chew – Chief Applications Officer, Commonwealth of Massachusetts.
“In today’s business environment, every organization has one thing in common: the need to engage with multiple customer and partner communities,” said Frank Gilbane, conference chair and moderator of the keynote session. “This year’s keynote and new format share the timely theme of connecting with global customers and colleagues with marketing, product and enterprise content using web and social technologies.”
In addition, the event features six in-depth pre-conference workshops, a main conference program providing in-depth coverage of trends and technologies organized in four tracks: Customers & Engagement, Colleagues & Collaboration, Content Technology, and Cross-Media Publishing, a Technology Showcase made up of the leading vendors offering the latest tools and solutions and many networking opportunities.
For information on keynotes and entire conference program, visit:http://gilbaneboston.com/conference_program.html
IT, marketing, other and business professionals interested in attending the conference may register at: http://gilbaneboston.com/registration_information.html
Technology solution providers interested in exhibit or sponsor opportunities should visit: http://gilbaneboston.com/exhibitors_sponsors.html
Follow the conference on Twitter
http://twitter.com/gilbaneboston
About Outsell’s Gilbane Services
Outsell’s Gilbane Services provides analyst & consulting services focused on content technologies. Whether it involves web content management, digital marketing, multilingual content, enterprise search, enterprise social media, publishing, XML, or related technologies, we can help you make vendor-neutral well-informed decisions. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 70 educational conferences in North America and Europe. Information about our widely-read newsletter, consulting & advisory services, reports, white papers, case studies and analyst blogs is available at https://gilbane.com, http://www.outsellinc.com/gilbane
About Lighthouse Seminars
Lighthouse Seminars’ events cover information technologies and “content technologies” in particular. This includes content management of all types, digital asset management, enterprise content management, web content management, enterprise search, web and cross-media publishing.
Contact
Lighthouse Seminars
Jeffrey V. Arcuri
508-759-8180
jeff@lighthouseseminars.com
Today we highlight Workshop C: Justifying Enterprise Search: Mitigating Risk and Getting the Right Fit taking place at Gilbane Boston, November 29, 9:00am – 12:00pm at the Westin Waterfront.
While enterprise search has been debated, maligned, and challenged as a high value infrastructure application over the past decade, it has a place in every enterprise with valuable content. This presentation highlights how to make the right decisions about enterprise search applications. From embedded search to high-end semantic applications, the options are numerous and the technologies solid. However, the right choice is imperative and basing selection on business priorities requires artful analysis and justification. Illustrating the risks of continuing to operate with a faulty search solution is a good way to focus thinking about the search environment in any organization.
Instructor:
Lynda Moulton, Senior Analyst & Consultant, Outsell Gilbane Services
The program for our annual Boston event is about 98% complete. We have a great keynote line-up with more to come, 30 additional conference sessions, 6 pre-conference workshops, and 12 product labs. Other useful links are sponsors & exhibitors, speakers, registration, and hotel. Note that we moved from the Westin Copley to the Waterfront Westin this year to be in the new Boston Innovation District and fast-growing Seaport / Fort Point Channel neighborhoods.
Adobe Systems Incorporated announced that publishers will be able to use Adobe Digital Publishing Suite to create magazine and newspaper applications that appear in the Apple Newsstand section of the iTunes App Store and the Newsstand folder on the iPad. As a cross-platform solution, content owners can use Adobe Digital Publishing Suite to target their new digital editions at iPad, Android tablets and BlackBerry Playbook devices. Publishers will be able to use Digital Publishing Suite to create files that are detected by Newsstand and automatically downloaded to the Newsstand shelf, eliminating long downloads times which can present a barrier to reading content on iPad devices. Applications built with Adobe Digital Publishing Suite and enabled for Newsstand will allow publishers to better merchandise their content with support for Newsstand push notifications and icon covers displayed on the Newsstand shelf, reflecting the latest issue of the magazine or newspaper. http://www.adobe.com/
Adobe has rolled out the Adobe CreatePDF application for iPads, iPhones, and iPod Touch devices (already available for Android devices). This will allow users to create, view and share high-quality PDF files from anywhere. The app is available in the iTunes store. http://www.adobe.com
Acquia and Lullabot, a Drupal strategy, training and development company, announced that Lullabot’s Drupalize.Me training is now available through Acquia Network. The Acquia Network provides developers and site builders with answers, tools, and support for creating, extending, and maintaining extraordinary web experiences on Drupal. It will now offer access to Drupalize.Me video tutorials and training presentations as part of the Acquia Professional and Enterprise subscriptions. Basic and Developer level subscribers can try Drupalize.Me for one month for US $1.00. Drupalize.Me is a convenient way to learn Drupal, providing instant access to an unrivaled library of Drupal training from top-tier experts, streamed to your computer, tablet, or smart phone. More than 335 high-quality, in-depth videos are currently available, with over 140 hours of training — and new videos are being added every month. Drupalize.Me offers practical information that both beginner and experienced developers can understand and apply immediately. Acquia also announced the addition of four other new services for Acquia Network: Insight, which provides enhanced Drupal monitoring capabilities; SEO Grader, an SEO analysis tool; Blitz, which tests websites’ abilities to handle high traffic loads; and Acquia Apps Market – an API and store for third-party applications for Drupal available in Q4 2011. http://acquia.com
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