Percussion Software introduced its Personalization Solution, the latest in its Percussion 2.0 Solution Series. Personalization is one of Percussion’s pre-packaged solutions to help organizations to create a more effective multi-channel web presence. With the Personalization Solution, organizations can create a “personal” messaging experience for their online audiences by tracking visitor behaviors and optimizing site presentation. The new Personalization Solution is meant to help enable organizations to deliver more effective online messaging and a more dynamic Web presence, with the stronger, richer personalization that encourages site visitors to be more engaged online, and more likely to become repeat visitors. Percussion’s approach to Personalization gives business users the ability to rapidly change both content and personalization without IT intervention. http://www.percussion.com
Author: NewsShark (Page 188 of 740)
Vignette (NASDAQ: VIGN) announced significant enhancements to its Web Experience Platform foundation. Vignette’s integrated Web Experience Platform foundation is meant to help organizations quickly manage and deliver targeted content and facilitate user interaction and collaboration with the high performance and scalability required to support large-scale deployments. Vignette Content Management lets users streamline the creation and management of Web content and reduce bottlenecks associated with the delivery and publishing of that information. Enhanced features include friendly URLs to increase search engine site rankings, skip level upgrades to reduce the steps necessary to upgrade from older environments and integration with Vignette High-Performance Delivery (HPD). Vignette Portal allows business users to elevate their brand identity and engage in more personalized Web interactions with key audiences. New capabilities include integration with HPD and Vignette’s recently announced Community product line. Vignette Collaboration helps organizations drive productivity, improve knowledge management and more efficiently direct business processes that require interaction across disparate geographic and organizational boundaries. The latest release features new social computing capabilities including ratings, reviews, tagging and usage analysis. Additional enhancements include improved usability and performance and enhanced support for blogs, wikis and discussion forums. Collaboration also supports auditing and retention policies which enable organizations to more actively manage knowledge relative to compliance.
Marketbright, an on-demand emarketing solution with an integrated web content management platform, launched Brightsite, a new product that uses aspects of social networking to create a stronger bond between sales, marketing and the customer. Brightsite creates the equivalent of a B2B shopping cart for enterprise web sites. Brightsite provides a plug-and-play membership management tool for any enterprise website. Brightsite also provides the customer with a member account page with links to all events and offers they have accessed in the past, their account team, and other account-specific information, creating an easy-to-access history for new team members. Customer members also can invite their colleagues into a private, shared collaborative space. The new, interactive and personalized widgets can be easily introduced into existing web sites. Brightsite also allows greater cooperation between sales and marketing teams, allowing a customer’s microsite to become a branding tool with enhanced collaboration opportunities and fresh content. With Brightsite, the marketing team will be able to blast new content, but it will look customized for the sales person’s named accounts. Sales personnel will be able to review beforehand to ensure appropriateness of offers/content, to block the content, or to put a personalized note and pick and choose which items get forwarded on to their customers. http://www.marketbright.com
The Gilbane Group and Lighthouse Seminars announced that Udi Manber, a Google Vice President of Engineering, will kick-off the annual Gilbane San Francisco conference on June 18th at 8:30am with a discussion on Google’s search quality and continued innovation. Now in its fourth year, the conference has rapidly gained a reputation as a forum for bringing together vendor-neutral industry experts that share and debate the latest information technology experiences, research, trends and insights. The conference takes place June 18-20 at the Westin Market Hotel in San Francisco. Gilbane San Francisco helps attendees move beyond the mainstream content technologies they are familiar with, to enhanced “2.0” versions, which can open up new business opportunities, keep customers engaged, and improve internal communication and collaboration. The 2008 event will have its usual collection of information and content technology experts, including practitioners, technologists, business strategists, consultants, and the leading analysts from a variety of market and technology research firms. Topics to be covered in-depth at Gilbane San Francisco include– Web Content Management (WCM); Enterprise Search, Text Analytics, Semantic Technologies; Collaboration, Enterprise Wikis & Blogs; “Enterprise 2.0” Technologies & Social Media; Content Globalization & Localization; XML Content Strategies; Enterprise Content Management (ECM); Enterprise Rights Management (ERM); and Publishing Technology & Best Practices. Details on the Google keynote session as well as other keynotes and conference breakout sessions can be found at http://gilbanesf.com/conference-grid.html
Canto announced the immediate availability of Cumulus 7.5.3, a minor update that improves the performance and reliability of the entire Cumulus product line. The company says that Cumulus 7.5.3 is running on the recently released Service Pack 1 for Windows Vista, and OS X Leopard performance and reliability continues to be stable since the release of version 7.5.2, though a handful of improvements have been made to support Apple’s latest OS even better. Canto recommends all customers upgrade to Cumulus 7.5.3, regardless of operating system, to benefit from global fixes and improvements. Customers on active service agreements can download the update free of charge from Canto’s Customer Portal. The Cumulus product line was last updated in December, 2007, with the release of Cumulus 7.5.2. http:/www.canto.com/
BEA Systems announced the release of its BEA AquaLogic User Interaction suite of products, including new versions of BEA AquaLogic Interaction, BEA AquaLogic Interaction Collaboration and BEA AquaLogic Analytics. These new releases are designed to help companies deliver new workplace strategies via BEA’s cross-platform web suite. With the new BEA AquaLogic User Interaction release, customers can create richer, more interactive profile pages, deliver customizable user experiences and multi-channel interfaces, leverage full RSS capabilities, and enable human networks to create social applications that enhance worker productivity, group collaboration, and community innovation. The new release of BEA AquaLogic Interaction 6.5 delivers a social computing platform with a variety of new features that can help users harness the implicit interactions of day-to-day business – project updates, new documents, process steps, key relationships, expertise, data changes in underlying systems – that are often shared inefficiently through email. The release also introduces improved usability designed to help knowledge workers more easily share community information, find specific expertise and communicate more flexibly, by providing tools that are user-driven and community-centric, and by immersing users in a flexible collaborative experience bolstered by desktop, RSS and Web-based tools. BEA AquaLogic Interaction Collaboration 4.5 extends existing capabilities with enhanced notification options, deeper Microsoft Office integration, enhanced metadata support and general infrastructure enhancements. http://www.bea.com/
Interwoven, Inc, announced that it is now offering the recently acquired Optimost real-time multivariable testing and Website optimization capabilities to the Asia-Pacific (APAC) region. The Interwoven Optimost Website optimization solution allows online marketers to get more from their existing customer acquisition and Website investments by maximizing online conversion rates. The solution identifies the most compelling combination of Web content and design by exposing different combinations of online content elements to different visitors and then measuring visitors’ actions. As part of this announcement, Interwoven also will be growing its network of Interwoven Optimost service specialists, and will be expanding its Interwoven Optimost certification process to APAC interactive marketing firms. http://www.interwoven.com/
Zimbra, a Yahoo! (Nasdaq:YHOO) company, announced the availability of its ZimbraME (Java Mobile Edition) client and source code for businesses. Users of any Java-enabled mobile phone will have access to a complete collaboration solution. The ZimbraME client provides Zimbra Collaboration Suite (ZCS) Open Source and Network Edition users worldwide with free access to the Zimbra experience with e-mail and calendar on mass-market Java-enabled mobile phones. This extends Zimbra’s reach of services to a broade range of devices available. ZimbraME is an over the air downloadable Java-based application for mobile devices that allows ZCS users to access their mail, contacts and calendars. It retains the search capability found in the Zimbra AJAX client. ZimbraME source code is available to the Zimbra community for feedback and enhancement, as well as to implement ZimbraME on the devices of their choice. Mobile devices supporting ZimbraME include the BlackBerry 8800 and 8820 series; the Motorola RAZR2; Nokia E61 and N73 handsets; the Sony-Ericsson W950i handset; and the Samsung SGH-E900 handset, adding to Zimbra’s support for wireless platforms that includes Symbian, Windows Mobile, Palm and iPhone. Additionally, Zimbra supports native sync to BlackBerry handsets via the BlackBerry Enterprise Server. The ZCS 5.0 Open Source Edition is free. The commercially supported ZCS 5.0 Network Edition is available for a 60-day free trial on the Zimbra website. http://www.zimbra.com
