The call for papers deadline for Gilbane San Francisco is January 14th, 2009.
See: https://gilbane.com/blog/2008/12/call_for_papers_deadline_gilba.html
Author: Frank Gilbane (Page 48 of 73)
The call for papers deadline for Gilbane San Francisco is January 14th, 2009.
Please see the conference description and topics below, and then follow the instructions and guidelines for submitting proposals at: https://gilbane.com/speaker_guidelines.html. Send any questions to speaking@gilbane.com.
The lines between many content technologies continues to blur, as they do for example, between Web publishing and social media. Web content management is not just about web pages in repositories, but is part of an integrated platform for presenting and interacting with customers, partners, employees, and other enterprise applications.
Social media outlets with varying characteristics are now channels that need to be included in content strategies. This does not mean you "manage" the content in the same way, or even at all in some cases, but it does mean you need to consider and understand the content and its flow, whether it is used as a new way to informally communicate, for project collaboration, or for engaging customers. Also the variety of tools you might use say, for improving project collaboration, managing regulated content, building an employee knowledge center, or multi-channel publishing, is quite diverse.
Given this evolution of technologies and products, squeezing topics into arbitrarily defined technology categories becomes, well, a bit arbitrary. So, at Gilbane San Francisco this year we are focusing on four broad areas of enterprise use of Web and content technologies. We’ll still be covering all of the technologies we traditionally cover, but are organizing them in a way that will make it easier for you to pick a customized conference track that meets your specific business objectives. We’ll also provide more guidance on specific business applications. For example, if you are interested in adding multi-lingual capability to your product support infrastructure, we’ll identify each conference session that would be appropriate to that task.
The four tracks are:
- Web Business & Engagement
- Managing Collaboration & Social Media: Internal & External
- Enterprise Content: Searching, Integrating & Publishing
- Content Infrastructures
In addition to covering "best practices", technology coverage within these four tracks includes:
- Web Content Management (WCM)
- Authoring
- Enterprise & Site Search, Text Analytics
- Semantic Technologies
- Social Media & Networking
- Multilingual Technologies
- Enterprise Content Management (ECM)
- Publishing
- XML
It was great to find out for sure last week at Gilbane Boston that the economy has not had too much of an impact on the conference business (we even had attendees from a few financial service companies). While I’m sure there were some people who couldn’t make it because of travel or other budget concerns, our Boston conference was larger than our San Francisco conference last June. Of course most of our attendees are in IT, a sector that has not been hit nearly as hard as most others. Yesterday the Wall Street Journal wrote about a Forrester forecast that “Businesses and other organizations in the U.S. will spend $573 billion on computer software, hardware and services next year, just 1.6% more than they spent in 2008, according to new data out Tuesday from Forrester Research Inc.” Clearly, this is not ideal if you sell enterprise software, but really, for a fresh forecast for 2009, this is not bad. In fact, the content technology areas we cover seem to be rolling along pretty well.
I won’t try and write about all the discussions and activity at the conference here, but there was much a-twitter about Twitter. Our audience seemed to be split on its usefulness, but the animated discussions about it did cause a few people to sign up for a Twitter account. Although I joined Twitter when it first launched, when faced with the “What are you doing now?”, my reaction was “Well, this is silly”. So my first tweet was only a few days before last week’s conference. I’m sure there are other good uses of twitter, but so far I think conference activity is one of the best (http://twitter.com/fgilbane). It was certainly useful to me as a way to monitor what at least one segment of attendees were thinking and doing, but it also looked like it was a useful way for attendees to share info about different presentations, network, and arrange “tweet-ups”. This is not news to all. There are some downsides however – see Amanda Shiga’s thoughtful blog post on the pros and cons of conference twittering.
Gilbane Conference sponsor OASIS is hosting an informal “learn more” session about the new Content Management Interoperability Services, CMIS, at Gilbane Boston, tomorrow, Wednesday, December 3, at the Westin Copley hotel. The CMIS gathering is at 1:00 pm in the St. George room. Meet some of the developers of the standard. https://gilbane.com/gilbane-boston-2008-where-content-management-meets-social-media/
Whether you can make it to Gilbane Boston this week at the Westin Copley or not, if you have a question for our analyst keynote panel (IDC, Gilbane, Forrester, 451, Burton), let me know, either here, via email, or via twitter (this looks like a perfect use for twitter).
BTW, this panel and all the conference keynotes on Wednesday are available at no charge.
Not sure about this, but what the heck…
http://twitter.com/fgilbane
I am happy to announce that long time colleague Dale Waldt has joined us officially as a Senior Consultant. Dale has worked with us on a few projects over the years, and I have known him since the early days of SGML when he was at the IRS (who were early supporters of SGML). Dale also spent many years as VP Product Technology at RIA, the tax publishing business unit of the Thomson Corporation designing SGML and XML applications, and has spent the last few years helping organizations understand the business benefits of, and implement, XML strategies. We’ll post Dale’s bio shortly, but Dale will be at Gilbane Boston next week, along with most of us, where someone at out booth can help you track him down to meet him.
Dale is obviously steeped in XML expertise, and he is also a great communicator. Dale will be joining our XML practice, but will also be helping out in other areas where he has expertise including content management, digital asset management, and social media.
Dale’s email address is: dale@gilbane.com and his phone extension is 155.
Welcome Dale!
In tough economic times it is tempting to over-emphasize cost savings. A better approach is to consider cost savings if necessary, but to develop a strategy to grow your revenues first if you can. This may mean some re-deploying rather than cutting. One important path to growth is to ensure your products are available and appealing to a broader, international market. Below is a sample of what we are covering in our track on managing global content next week at Gilbane Boston to help you learn how, or how to do it better.
GCM-1: Optimizing the Global Content Value Chain: Focus on Product Content
Wednesday, December 3rd, 2:00pm, Westin Copley, Boston
Product content includes technical documentation as well as the content that lives with a product or service in many formats and contexts, including pre-sales, post-sales, aftermarket, training, and service. The global economy adds languages as yet another output to the traditional multichannel formula, increasing content volume due to the nuances of dialect and culture. This session discusses how to design GCVCs that integrate content and localization/translation technologies to support single-sourcing, simultaneous product shipment programs, and alignment with product lifecycle management or product data management systems. Speakers share current best practices and provide insight into what’s coming in the next wave of people, processes and technologies for multilingual product content.
Moderator: Leonor Ciarlone, Lead Analyst, Gilbane Group
Speakers:
- Fred Hollowood, Director Language R&D, Shared Engineering Services, Symantec Corporation
- Natasja H.M. Paulsen, Partner, Ordina Consulting
- Sophie Hurst, Senior Product Marketing Manager, SDL
