Curated for content, computing, data, information, and digital experience professionals

Author: Frank Gilbane (Page 43 of 75)

Welcome Digital Clarity Group

As many of you may know, Scott Liewehr has been involved with Gilbane activities for years and was our lead consultant and analyst for web content management, and a contributor to our conference program, a role he will continue again this year as a chair of the Customer and Engagement track. Scott has been putting together a team to launch a new analyst firm over the last few months, and the not-so-secret effort is just now officially launched, but already busy, as the Digital Clarity Group (DCG).

Given Scott’s experience and energy level, I was gratified and a little surprised how easy it was to talk him into joining the Gilbane Group. I was gratified and not at all surprised to find he was great to work with and immediately in high demand among our customers. With the seriously impressive group of colleagues Scott has assembled Digital Clarity Group is an organization you will be hearing a lot more from and about. Congratulations and best of luck to all on the team. Below is today’s press release introducing the team and a little about their vision.

(Disclosure: In case you hadn’t noticed, DCG is an analyst sponsor of Gilbane Boston – of course!)

DCG Press Release:

Digital Clarity Group Identifies Top Trends For The Digital Enterprise

NEW YORK, June 12, 2012Engagement and control are two words driving conversations across the enterprise in 2012 and beyond. As the CIO grapples for technology governance, the CMO struggles to keep up with the chaotic changes in marketing.  Both are challenged with leveraging technology to engage, collaborate, socialize, and measure the more empowered consumer and the ever-more virtual workforce.  To meet this challenge – some clarity is needed.

Digital Clarity Group (DCG), a new research-driven advisory firm focused on helping leaders navigate the digital transformation, is celebrating its launch today by identifying several seismic trends affecting the enterprise.

Technology industry veteran Scott Liewehr is President and Principal Analyst of DCG and has assembled an extraordinary “all-star team” of experts to focus on working with business leaders on all aspects of digital transformation.  This includes advising technology vendors on how to approach this market, as well as the buyers on how to better navigate the changes. As Scott stated; “Consumers and knowledge workers alike are grabbing control of the reigns and not letting go. The combination of the social web, open standards, the cloud, and ubiquitous mobility to name just a few, represent a field of dreams for empowered audiences to both collaborate and self-satisfy. For organizations, these represent an opportunity to transform, innovate, engage and develop loyal customers and employees like never before.”

The transformation that DCG addresses is the overlap of where Innovative Change meets the Social Enterprise and Consumer Engagement, and is facilitated with Adaptive Technology.  And as part of the inaugural launch of DCG’s practice, the team has identified several seismic trends impacting leaders across these four themes.

Former Forrester Analyst, and industry veteran Tim Walters is a Partner and Principal Analyst in the new venture and also serves as Director of Research. Tim most recently led Forrester’s research on intranets/employee portals and the emerging next-generation Information Workplace.  His top transformational trend stresses a focus on an enterprise’s need for speed as opposed to “backbone technology”. “Today’s business environment is what the US military calls VUCA – Volatile, uncertain, complex and ambiguous,” said Tim. “The five-year plan is as archaic in this context as a flintlock rifle on a modern battlefield.  Agility, flexibility, and rapid response will define the winners of the next decade.  Tactics are the new strategy, and ‘business as usual’ is a terminal disease.”

Cathy McKnight is also a Partner and Principal Analyst with DCG, and comes from senior and director level consulting/advisor roles with IBM, Prescient Digital Media, and Aon Hewitt.  She identified employee engagement and empowerment as one of the largest trends impacting the enterprise.   As Cathy said, “To satisfy consumers’ growing demand for comprehensive systems of engagement companies have to completely rethink their approach to everything; operations, IT, sales, customer service, employee empowerment – everything. Success will require a long-term commitment, a full company transformation, and the willingness to embrace the disruption rather than avoid it. ‘That’s not how we do things here’ will appear on the tombstones of the hesitant and half-hearted.”

As a Partner and head of Client Services for DCG, Elise Segar brings more than 15 years of industry expertise to bear directing sales strategy with iFridge & Company, as well as RedDot and, subsequently, OpenText.  As one of the most important trends in the Digital Enterprise, Elise identified the extraordinary importance of collaboration between sales and marketing teams; balancing technology, process – and patience.  As Elise said, “today’s sales and marketing teams are armed with more technology in their quiver than ever imaginable.  Marketing teams can target and tailor messaging, and sales can track and understand relevance of message at any stage in the funnel.  But balancing the tools and the process – and allowing the right amount of adaptability for these teams to understand this context is what is critical.”

Robert Rose is a Contributing Senior Analyst with DCG and comes with a deep background and experience in web content management technology, marketing, and enterprise marketing strategy.  He’s working with DCG to help lead the Web Engagement and Experience Management research and advisory themes. The biggest trend he identified is the need for CMO’s to embrace the chaotic nature of the new consumer engagement model – and to approach technology as one would media, channels or even brand messaging.  “Technology should only be scaled where it helps to drive agility and flexibility to react more quickly,” said Robert. “Adaptability will be the new competitive advantage in marketing. The enterprise’s ability to not only be agile – but its capacity to embrace chaos and change will be critical to marketing success.”

Digital Clarity Group’s mission is to provide research-driven, actionable advice to business leaders who are working through the strategic application of adaptive technology.  This may come as a focus to engage employees more deeply or enable a more social and collaborative workspace – or as a way to create new digital experiences for customers and engage them more holistically.  Or, it may come as a way to use measurement techniques to draw insight into any of those areas.   In short, today’s business leader is challenged with creating innovative new strategies for navigating digital transformations.  DCG is there to provide the clearest, most pragmatic, and actionable advice to make that effort successful.

As part of its launch and the identification of these five trends, DCG invites you to a virtual “open house” for food, drink and conversation about the enterprise’s digital transformation.   Join the DCG team in New York City on June 25th at the W Hotel In Times Square.  At 2:00 PM the team plans a more formal conversation on DCG’s plans for research, and at 5:00 join the team for casual cocktails and celebration of the DCG launch.  Space will be limited so please contact DCG to reserve your place.

Contact Information

Elise Segar
Director Client Services
info@digitalclaritygroup.com
www.digitalclaritygroup.com

Documents are dead – or not

Last night I somehow stumbled on a link to the March 19, 1998 issue of David Weinberger’s JOHO (Journal of the Hyperlinked Organization), where David posits The Death of Documents and the End of Doneness – because of the Web of course – and I disagree that documents are dead. David and I are old friends and I am sure we each had more to say to each other on this topic, but I can’t remember if he ever accepted my corrections to his obviously misguided position, whether he just decided to spare me the embarrassment of pointing out gaping inconsistencies in my argument and gloat privately, or whether we figured out a weaselly way to agree. I have a vague memory of the latter – perhaps in an AIIM publication?

In any case, I was gratified to find that I still agree with my 1998-self, and will check with David to see whether he is the same self he was. You can reach your own conclusions and also have a fun read (if you don’t know him, David is very funny) at http://www.hyperorg.com/backissues/joho-march19-98.html.

Update:
See David’s response at http://www.hyperorg.com/blogger/2012/05/22/documents-dead-or-grizzled-survivors/

David:
Aha! We now agree and in a non-squirrely way. You didn’t have to say you were wrong, now I am going to have to admit the same when it’s my turn. 🙁 …Besides, you were only a little wrong…

W3C Launches Linked Data Platform Working Group

W3C launched the new Linked Data Platform (LDP) Working Group to promote the use of linked data on the Web. Per its charter, the group will explain how to use a core set of services and technologies to build powerful applications capable of integrating public data, secured enterprise data, and personal data. The platform will be based on proven Web technologies including HTTP for transport, and RDF and other Semantic Web standards for data integration and reuse. The group will produce supporting materials, such as a description of uses cases, a list of requirements, and a test suite and/or validation tools to help ensure interoperability and correct implementation.

A rarity these days – an announcement that used ‘data’ instead of ‘big data’! And the co-chairs are even from IBM and EMC.

Time to re-check your mobile development strategy

The mobile platform landscape has changed dramatically in the last few months. So much so that organizations who even recently reached decisions on a mobile development strategy should re-visit their decisions. I’m not talking about HTML5 vs app development issues – though those decisions are just as important and directly related because of continued innovation in device and operating system capabilities combined with the need to protect content development and management investments – but about which platforms will be viable, or meet your level of risk tolerance.

What has changed? To over simplify: Apple’s dominance continues to increase and is unassailable in tablets; RIM is not a contender; Microsoft is looking like an up-and-comer; and most surprising to many, Android is looking iffy and is a flop in tablets with the exception of the very Amazon-ized version in the Kindle Fire. These are pretty general statements, but if you are in charge of your company’s mobile development strategy considering their impact is a good place to start a check-up for a possible course correction.

Another place to start is to read the excellent post by Tim Bajarin Why Google Will Use Motorola To Become Vertically Integrated. I won’t summarize because the entire post and the comments are really a must-read.

Making big data analytics accessible to marketers

The recent announcement of SAS Visual Analytics highlights four important characteristics of big data that are key to the ability of marketing organizations to use big analytic data effectively:

  • Visualization is a challenge for big data analysis and we’ll continue to see new approaches to presenting and interacting with it. Better visualization tools are necessary not just because those who aren’t data scientists need to understand and work with the data, but because the increased efficiency and time-to-reaction to the data is critical in many cases – especially for marketers who need to react with lightening speed to current user experiences.
  • In case it isn’t obvious, visualization tools need to work where marketers can access them on web and mobile platforms.
  • In-memory data processing is necessary to support the required speed of analysis. This is still rare.
  • Big data is not only about unstructured data. Relational data and database tools are still important for incorporating structured data.

SAS is far from the only company driving new big data analytic technology, but they are the biggest and seem determined to stay on the front edge.

Marketing, big data, and content

“Content” in this context means unstructured data. The need to manage unstructured data is one of the main reasons big data technologies exist – the other being the need for dealing with scale and speed. This is why it is important for us to cover at our conferences. Not every company needs to build new infrastructures around Hadoop-like technologies… yet. But marketers need to manage the mostly unstructured content that is part of their world, and also process and manage the more structured analytic data that will rapidly become “big” for even small organizations, so big data technologies need to be on marketing organizations’ radar as they continue to increase their expertise and spending on technology. See yesterday’s post on Why marketing is the next big money sector in technology.

Why marketing is the next big money sector in technology

Ajay Agarwal from Bain Capital Ventures predicts that because of the confluence of big data and marketing Marketing is the next big money sector in technology and will lead to several new multi-billion dollar companies. His post is succinct and convincing, but there are additional reasons to believe he is correct.

Marketing spending more on IT than IT

Ajay opens his post with a quote from Gartner Group: “By 2017, a CMO will spend more on IT than the CIO”. It is difficult to judge this prediction without evaluating the supporting research, but it doesn’t sound unreasonable and the trend is unmistakable. Our own experience as conference organizers and consultants offers strong support for the trend. We cover the use of web, mobile, and content technologies for enterprise applications, and our audience has historically been 50% IT and 50% line of business or departmental. Since at least 2008 there has been a pronounced and steady increase in the percentage of marketers in our audience, so that 40% or more of attendees are now either in marketing, or in IT but assigned to marketing projects – this is about double what it was in earlier years. While web content management vendors have moved aggressively to incorporate marketing-focused capabilities and are now broadly positioned as hubs for customer engagement, the real driver is the success of the web. Corporate web sites have become the organizations’ new front door; companies have recognized this; and marketers are demanding tools to manage the visitor experience. Even during the peak of the recession spending on web content management, especially for marketing applications, was strong.

“Cloud” computing and workforce demographics have also beefed up marketers’ mojo. The increased ability to experiment and deploy applications without the administrative overhead and cost of IT or of software licenses has encouraged marketers to learn more about the technology tools they need to perform and helped instill the confidence necessary to take more control over technology purchases. A younger more tech-savvy workforce adds additional assertiveness to marketing (and all) departments. Now if only marketers had more data scientists and statisticians to work with…

Big data and big analytics

Big data has not caused, or contributed very much, to the increase in marketing spending to-date. Certainly there are very large companies spending lots of money on analyzing vast amounts of customer data from multiple sources, but most companies still don’t have enough data to warrant the effort of implementing big data technologies and most technology vendors don’t yet support big data technologies at all, or sufficiently. I agree with Ajay though that the “several multi-billion dollar” marketing technology companies that may emerge will have to have core big data processing and analytic strengths.

And not just because of the volume. One of the main reasons for the enterprise software bias for back office applications was that front office applications beyond simple process automation and contact data collection were just too difficult because they required processing unstructured, or semi-structured, data. Big data technologies don’t address all the challenges of processing unstructured data, but they take us a long way as tools to manage it.

The level of investment in this space is much greater than most realize. Ajay is right to invest in it, but he is not alone.

W3C launches Multilingual Web Language Technology Working Group

W3C announced new work to make it easier for people to create Web content in the world’s languages. The lack of standards for exchanging information about translations is estimated to cost the industry as much as 20% more in translation costs, amounting to billions of dollars. In addition, barriers to distributing content in more than one language mean lost business. Multinational companies often need to translate Web content into dozens of languages simultaneously, and public bodies from Europe and India typically must communicate with citizens in many languages. As the Web becomes more diverse linguistically, translation demands will continue to grow.

The MultilingualWeb–LT (Language Technology) Working Group will develop standard ways to support the (automatic and manual) translation and adaptation of Web content to local needs, from its creation to its delivery to end users. The MultilingualWeb-LT Working Group receives funding from the European Commission (project name LT-Web) through the Seventh Framework Programme (FP7).

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