Author: Frank Gilbane (Page 41 of 71)

Call for papers for Gilbane Boston – deadline June 14

June 8, 2010 / Frank Gilbane / 0 Comments

Given the popularity of the presentations / topics at our recent San Francisco conference we are organizing the Boston conference around the same theme (Customers, Collaboration, Content) and tracks (Customers & Engagement, Colleagues & Collaboration, Content Technology, Content Publishing).

You can find out more about what we covered in SF from the GilbaneSF-Tweetstream, from Sue Anne’s post below, from the videos before and during the conference, and elsewhere.

See detailed instructions for submitting proposals, and send speaking proposals to speaking@gilbane.com. No sales or marketing presentations please.

The deadline for proposals is June 14, 2010.

What’s Happening at Gilbane San Francisco

May 13, 2010 / Frank Gilbane / 0 Comments

We’ve been providing regular updates on Gilbane San Francisco over on our dedicated announcements and press release blog, as well as on Twitter, but since not everybody subscribes to either of those, here is a quick summary for both conference attendees and technology exhibit visitors, with links.

Open to all:

Opening Keynote session with: Jeremiah Owyang, Partner, Customer Strategy, Altimeter Group & Daniel W. Rasmus, Strategist, Author, Listening to the Future
Industry Analyst Debate: What’s Real, What’s Hype, and What’s Coming with: Forrester, Gilbane, IDC, The Real Story Group (CMS Watch)
Technology showcase with 34 content management technology vendors
Sponsor Reception, Wednesday May 19
Access to Product Labs on Wednesday and Thursday

Conference options:

Four different conference packages
Four in-depth pre-conference workshops
CM Pros (Content Management Professionals) Summit
Thirty-one conference sessions with the industry’s best, and most fun, speakers
Register

Follow the conference Twitter stream. The main hashtag is #gilbanesf. You can join (dm @gilbane sf) or follow the list of twitterers at Gilbane San Francisco.

Hope to see you there.

Ask the Analysts about Content Technologies & Strategies

May 4, 2010 / Frank Gilbane

Or collaboration, enterprise social software, search, analytics, market trends, customer engagement strategies, intranet architectures, multi-channel publishing …, or a prediction one of us has previously made that was prescient or presumptuous.

To learn more about the analysts on the panel including links to their blogs and Twitter accounts click on their name below.

K2. Industry Analyst Keynote Debate: Industry Analyst Debate – What’s Real, What’s Hype, and What’s Coming – May 19th 4:00pm – 5pm, Westin Market St, San Francisco

We invite industry analysts from different firms to speak at all our events to make sure our conference attendees hear differing opinions from a wide variety of expert sources. A second, third, or fourth opinion will ensure you don’t make ill-informed decisions about critical content and information technologies or strategies. This session will be a lively, interactive debate guaranteed to be both informative and fun.

Panelists:

Rob Koplowitz, Principal Analyst, Forrester
Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Tony Byrne, Founder, The Real Story Group & CMS Watch
Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group

How to submit questions:

If they are short enough, DM @gilbanesf or tag a tweet with #gilbanesf
Comment on this post

http://gilbanesf.com

Marketing, Web Content Management, and Social Software

April 9, 2010 / Frank Gilbane / 0 Comments

At the industry analyst session at Gilbane Boston last December, one of the points of discussion was how well spending on web content management systems had held up during the depths of the recession compared to other parts of IT budgets. Everyone on the panel agreed, and Forrester and IDC both mentioned research showing a healthy market for WCM and expected growth (if someone remembers the numbers please comment). This was a surprise to much of the audience, but obviously not to the vendors (well, at least to those reaping the benefit).

Why has/is web content management growing? The one word answer is ‘marketing’ – not vendor marketing, although they are mostly in tune with, and encouraging, the more aggressive pro-activeness of enterprise marketers. And why are marketing executives now better at demanding, and getting, budgets for WCM? There are a number of reasons, including the paradoxical “to save money” (system costs have come down, large system service contracts costs have not, and SaaS solutions and open source solutions are growing). Most importantly however, is that most organizations have finally figured out that ‘marketing’ means ‘multi-channel, digital, and interactive/social marketing’. This is fundamental. The companies who took advantage of the recession to invest in learning what this means, experimenting with tools, customer interactions, and system integrations, have gotten a bit of a head start, but nobody can ignore this – this is not a ‘nice to have’.

Why is the focus on ‘web content management’ and not something else? All product categories are fluid, and eventually there will be a category, buzzword/phrase TBD, for multi-channel content management that includes tools for social, mobile, tablet, channels etc. But for the foreseeable future, the corporate website(s) will be the hub, however it is accessed.

Well, all I really meant to do in this post was point to the special guide to marketing-focused sessions at Gilbane San Francisco in May, but now you know why. These sessions will also be useful for those in IT (along with our technology track) who support marketing initiatives.

Ian Truscott Joins Gilbane Group as Senior Analyst in UK

April 1, 2010 / Frank Gilbane / 0 Comments

I am very happy to announce the addition of Ian Truscott to our team as a Gilbane Group Senior Analyst based in London. We have had customers in Europe for many years and have wanted to expand our business with a local presence, so Ian is an especially welcome addition. Ian’s focus will be on Web Content Management, which remains our largest area of consulting, and has become even more important with the increasing influence and activity of enterprise marketing in web content strategies and purchases.

Ian comes to us from Alterian, where he was VP, WCM Product Strategy. Alterian sells a platform that combines web content management, marketing campaign management and social media monitoring tools.

A little more on Ian from his summary on LinkedIn:
“… fifteen years of enterprise software experience, ten of which working with web content management. This experience has come as a CTO, in product marketing, product development, sales and consulting – from starting my career as a computer operator and UNIX administrator. A strong web content management pedigree, having focused on web technologies for the last ten years, working with some of the major vendors and pioneers in this area. During this time I have taken various products to market, engaging with a broad range of organisations (including McDonalds, Diageo, AstraZeneca, WWE and Glaxo) and large central government departments while living and working in the USA and UK. ”

You can reach Ian at: ian@gilbane.com, or: +44 (0) 203 137 9600. Ian is an active Twitterer at @iantruscott. You can also meet Ian if you will be at our conference in San Francisco in May. You might even find Ian together with our Senior Analyst Scott Liewehr in the hotel pub amid a gaggle of other CMS industry insiders.

Welcome Ian!

(Disclosure: Alterian has been a Gilbane client, and in keeping with our strict vendor neutral policy and our ethics policy regarding clients, Alterian was fully supportive of Ian joining us, and Ian has sold all his shares in the company.)

Congrats to New CM Pros Board Members and Officers

March 23, 2010 / Frank Gilbane / 0 Comments

Congratulations to recently elected officers, and to new CM Pros board members Saravanan Rajan, Brett Zucker and Ian Truscott!

Content Management is often loosely defined but covers a virtual ecosystem of vendors and practitioners. The 2010 CM Pros board extends a call to the community of practitioners to further define product niches and areas of specialist expertise. The goal is to guide the market and the people that look to CM Pros.

Board-appointed officers for the coming year are:

Scott Liewehr, President (Senior WCM Consultant at Gilbane Group and Principal at onesta)
Saravanan Rajan, Vice President (Chief Technology Officer for CoSI Consulting)
Ayse Kok, Secretary (PhD Student, ICT Consultant, and Researcher)
Brett Zucker, Treasurer (Executive Vice President and Chief Technical Officer at Bridgeline Software)
Ian Truscott, Director (Product Strategist, Alterian)

Look for action from this board as they gear up for a full season of activities that will engage the Content Management community. Be sure to join CM Pros at their Spring Summit at The Gilbane Conference (http://gilbanesf.com), May 18 in San Francisco.

About CM Professionals
Founded in 2004, CM Pros provides information, expertise, and support to global content management practitioners and related professionals and the organizations they serve. Through peer-to-peer knowledge exchange, educational events, and advocacy of respected practices, the association fosters a better understanding of this critically important discipline.

Join CM Pros on the Web at www.cmprofessionals.org.

Planning your agenda for the upcoming Gilbane conference

March 7, 2010 / Frank Gilbane / 0 Comments

We are very pleased to have Jeremiah Owyang and Daniel W. Rasmus in our opening keynote session this year as we announced yesterday. Both have been very popular with our audiences is the past: Jeremiah, on last year’s analyst panel in San Francisco, and Dan as an opening keynote a few years ago in Paris at our (since sold) Documation event. If you can join us this year in SF you won’t want to miss them 8:30-10:00am, Wednesday, May 19th.

The conference program is mostly complete with just a few more speaker confirmations to go, so you can start planning your agenda anytime. The conference program tracks this year are largely role based, rather than technology based. This is a result of input from our attendees, as well as from our exhibitors. In both cases, this is a reflection of the ubiquity and maturity of many web and content technologies – attendees want to know which of these apply to their own specific requirements, and vendors continue to specialize to differentiate themselves in a very crowded market. One result, of our approach is that technology topics can be sprinkled across mutiple tracks – social software, for example. In order to build a relevant customized agenda, you will want to read about all of the conference sessions, but here is some role-based advice to get you started quickly:

If you are in marketing, or responsible for a public website, start with the Customers & Engagement track, and then fill in with sessions from the Content Technology and Content Publishing tracks.

If you are an Information Manager, Knowledge Manager, line of business manager or Project Manager, start with the Collaboration & Colleagues track and then fill in with sessions from the Customers & Engagement, Content Technology and Content Publishing tracks.

If you are a Technologist or in IT, focus on the Content Technology track, and then add sessions from the other three tracks to see what your customers are trying to accomplish with the technology.

If you’re in corporate or commercial publishing, check out the Publishing track and build a program around the Content Technology and Customers & Engagement track.

And don’t forget the in-depth conference workshops.

Content Globalization: Hot Topics at Gilbane San Francisco

February 17, 2010 / Frank Gilbane / 0 Comments

We’re featuring multlingual content strategies, practices, and technologies in four sessions on the San Franciso program:

Reaching Global Audiences: Case Studies in Multilingual Multisite Web Content Management
Breaking Out of the Silo: Improving Global Content Value Chains by Collaborating Across Departments
Content Metrics: Tools for Measuring ROI in Global Content Infrastructures
Eliminating the Multilingual Multiplier: Addressing the Cost of Producing Formatted Content in Multiple Languages

These topics are among the hot spots on Gilbane’s 2010 Content Globalization Heat Map, which identifies a set of key investments that companies can make today to advance their content globalization practices and overcome language afterthought syndrome. (See this presentation for more information on these concepts.)

We’re in the process of populating the sessions with top-notch speakers. Check the Gilbane San Francisco conference site for updates. Twitter is #gilbanesf.