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Author: Frank Gilbane (Page 38 of 71)

Tablets in the Enterprise and BYOD strategies

A couple of observations about tablets in the enterprise:

  • Tablets of all dimensions have a role in enterprise use, as do all types of personal computing devices.
  • BYOD is certainly a challenge for some organizations, but is a reminder of how we should have been managing data all along.

Tablets and other personal computing devices in the enterprise
One reaction to Apple’s iPad mini last week was that it would change the dynamic of Apple’s market for tablets since a 7″ inch tablet is more appropriate for consumers so enterprises would stick to the 10″ versions. The only thing correct about this view is that the tablet market will change. But we don’t know how – use-cases are evolving and there are way too many variables beyond physical size. It seems just as likely that the iPad mini form-factor could grow faster in enterprises than the full size iPad. In any case there are certainly enterprise use cases for a smaller, cheaper iPad, especially since those seem to be the only significant differences, and there is no apparent app development cost or learning curve further easing enterprise adoption.

But the bigger point is that enterprises need to be able to support not only multiple tablet and smartphone form factors but a large subset of an unpredictably large set of personal device types.

This is not a new challenge, it is simply one that is accelerating because of the decreasing costs and increasing ease of device development. “Personal” devices in enterprises are not new – employees have often used their own personal computers especially as they shrunk in cost and to BYOD notebook size. Tablets and phones are the next step, but enterprises will soon be dealing with watches, wearable computing, and implants which is why…

BYOD strategies need to focus on the data not the devices
The BYOD continuum is also largely additive – employees aren’t just replacing devices but often using multiple devices to access and process much of the same data – keeping up with the variety and volume and versions of personal devices is hopeless. A BYOD management strategy that focuses on device management will at best have a negative impact on productivity, will certainly increase costs, and most likely fail. There are environments and applications where data security is critical enough to warrant the overhead of a device management strategy that approaches being fail-proof, but even in these cases the focus should be on the data itself with device control as a backup where it makes sense.

It may not be much easier to manage the data independently but that’s the ball to keep your eye on.

Frank Gilbane interview on Big Data

Big data is something we cover at our conference and this puzzles some given our audience of content managers, digital marketers, and IT, so I posted Why Big Data is important to Gilbane Conference attendees on gilbane.com to explain why. In the post I also included a list of the presentations at Gilbane Boston that address big data. We don’t have a dedicated track for big data at the conference but there are six presentations including a keynote.

I was also interviewed on the CMS-Connected internet news program about big data the same week, which gave me an opportunity to answer some additional questions about big data and its relevance to the same kind of  audience. There is still a lot more to say about this, but the post and the interview combined cover the basics.

The CMS-Connected show was an hour long and also included Scott and Tyler interviewing Rob Rose on big data and other topics. You can see the entire show here, or just the 12 twelve minute interview with me below.

W3C Web Platform Docs – a new resource for web developers

Web Platform.orgW3C announced Web Platform Docs, which promises to be a valuable new resource for web developers of all levels. Imagine a single site that you can depend on for up-to-date, accurate, and browser and device neutral answers and advice for both simple and complex questions. It is brand new and “alpha” but already useful. Below is info from their announcement and a short video. For those of us that prefer textual info see this blog post from Doug Schepers: http://blog.webplatform.org/2012/10/one-small-step/

W3C, in collaboration with Adobe, Facebook, Google, HP, Microsoft, Mozilla, Nokia, Opera, and others, announced today the alpha release of Web Platform Docs (docs.webplatform.org). This is a new community-driven site that aims to become a comprehensive and authoritative source for web developer documentation. With Web Platform Docs, web professionals will save time and resources by consulting with confidence a single site for current, cross-browser and cross-device coding best practices.

Tablet market evolution and mobile development strategies

It was only about a year ago that the tablet market was only really about general-purpose tablets. There was the dominant iPad, and the fragmented Android market. Ebook readers were a separate animal altogether, although the anticipated release of the first Kindle Fire raised the question of whether it would bridge the general-purpose and ebook market.

In some ways it did, adding enough apps and internet access that it was hard not to sneak in some work email or web research even when your laptop or iPad was purposely left at home for the weekend away with the family. But of course Amazon’s business model was/is different – a subsidized device to increase the sale of content. And Amazon’s use of Android was significantly more customized than other Android tablets.

The folks over at Tech.pinions continue to be a must-read for anyone following/investing in the tablet market. John Kirk in Battle of The Tablet Business Models: Lessons Learned and a Look Ahead, argues that the future of the tablet model will be determined by the business models behind them, and points out some consistencies and lack thereof between the major players, Apple, Amazon, Google, Samsung and Microsoft. He is surely right that too often commentators and analysts have focused on hardware characteristics and software and not paid enough attention to business models. However, product capabilities can either create new business model possibilities or prevent their success so also help determine the landscape. For example, a non-glare, color display with low power requirements that combines the best of an iPad and a Kindle will certainly have a material effect on the market. In any case John’s post contains a number of nuggets.

Another aspect to consider in tablet market evolution is the difference between enterprise and consumer tablet markets. We’ll look at that in another post.

Why Big Data is important to Gilbane Conference attendees

If you think there is too much hype, and gratuitous use of the term, big data, you haven’t seen anything yet. But don’t make the mistake of confusing the hype with how fundamental and how transformational big data is and will certainly be. Just turn your hype filter to high and learn enough about it to make your own judgements about how it will affect your business and whether it is something you need to do something about now, or monitor for future planning.

As I said yesterday in a comment on a post by Sybase CTO Irfan Khan Gartner dead wrong about big data hype cycle (with a response from Gartner):

However Gartner’s Hype Cycle is interpreted I think it is safe to say that most, including many analysts, underestimate how fundamental and how far-reaching big data will be. How rapidly its use will evolve, and in which applications and industries first, is a more difficult and interesting discussion. The twin brakes of a shortage of qualified data scientist skills and the costs and complexities of IT infrastructure changes will surely slow things down and cause disillusionment. On the other hand we have all been surprised by how fast some other fundamental changes have ramped up, and BDaaS (Big Data as a Service) will certainly help accelerate things. There is also a lot more big data development and deployment activity going on than many realize – it is a competitive advantage after all.

There is also a third “brake” which is all the uncertainty around privacy issues. There is already a lot of consumer data that is not being fully used because of fear of customer backlash or new regulation and, one hopes, because of a degree of respect for consumer’s privacy.

Rob Rose expanded on some specific concerns of marketers in a recent post Big Data & Marketing – It’s A Trap!, including the lack of resources for interpreting even the current mostly website analytics data marketers already have. It’s true, and not just for smaller companies. In addition there are at least four requirements for making big data analytics accessible to marketers that are largely beyond the reach of most current organizations.

Partly to the rescue is Big Data as a Service BDaaS (one of the more fun-sounding acronyms). BDaaS is going to be a huge business. All the big technology infrastructure firms are getting involved and all the analytics vendors will all have cloud and big data services. There are also many new companies including some surprises. For example, after developing its own Hadoop-based big data analytics expertise Sears created subsidiary MetaScale to provide BDaaS to other enterprises. Ajay Agarwal from Bain Capital Ventures predicts that the confluence of big data and marketing will lead to several new multi-billion dollar companies and I think he is right.

But while big data is important for the marketers, content managers, and IT who attend our conference because of the potential for enhanced predictive analytics and content marketing. The reach and value of big data applications is far broader than marketing – executives need to understand the potential for new efficiencies, products and businesses. The well-known McKinsey report “Big Data: The Next Frontier for Innovation, Competition, and Productivity” (free) is a good place to start. If you are in the information business I focus on that in my report Big-Data: Big Deal or Just Big Buzz? (not free).

Big data presentations at Gilbane Boston

This year we have six presentations on big data, two devoted to big data and marketing and all chosen with an eye towards the needs of our audience of marketers, content strategists, and IT. You can find out more about these presentations, including their date and time on the conference program.

Keynote

Bill Simmons, CTO, DataXu
Why Marketing Needs Big Data

Main Conference Presentations

Tony Jewitt, VP Big Data Solutions at Avalon Consulting, LLC
“Big Data” 101 for Business

Bryan Bell, Vice President, Enterprise Solutions, Expert System
Semantics and the Big Data Opportunity

Brian Courtney, General Manager of Operations Data Management, GE Intelligent Platforms
Leveraging Big Data Analytics

Darren Guarnaccia, Senior VP, Product Marketing, Sitecore
Big Data: What’s the Promise and Reality for Marketers?

Stefan Andreasen, Founder and Chief Technology Officer, Kapow Software
Big Data: Black Hole or Strategic Value?

Update: There is now a video of me being interviewed on big data by CMS-Connected.

Gilbane Conference program and speakers posted

The Gilbane Conference program and speaker list are now available in addition to the conference schedule and pre-conference workshop schedule and program – there are just a few details to be added. Other changes between now and the conference will be minimal and will be reflected on the site if/as they occur, so check back once in a while.

The schedule for the product labs/case studies presented by sponsors will also be posted shortly.

Harry Henry’s Global 5000 Insights

Colleague and market research expert Harry Henry is filling a hole in the company research market with his Global 5000 database of the 5000 largest global companies, including both public and private businesses. This is already an important resource for marketers who need to understand global market opportunities more than they ever have before – and that most likely means you, since most of our readers are from mid-to-large size companies who either are or should be growing their international business.

While we focus on the information technology strategies for reaching and engaging with customers and colleagues everywhere, you still need to decide which markets and regions, which industries, and which leading companies to target for growth. Harry has generously agreed to provide regular posts providing insights from his database to help inform those decisions.

Read Harry’s first post China Eyes Canadian Energy Resources. You can follow Harry’s posts on this blog at https://gilbane.com/author/hhenry/. Or you can reach him directly.

Welcome Social Media Marketing Manager Mary Stevens!

We are very pleased to welcome Mary Stevens to the Gilbane Conference team as Social Media Marketing Manager. Mary is already active on our social channels and someone you’ll be hearing a lot from as conference activity ramps up.

In addition to keeping our social channels updated on conference and related activity Mary is a resource for conference attendees, sponsors, speakers, fans, who follow or want to engage and network with the Gilbane conference community. She’ll be updating you more specifically on what that means to you, but in general, she’ll be facilitating communication, conversations, and networking among all stakeholders. For example, we’ll be publishing speaker social media links to help attendees learn more about our speakers in advance of the event.

Mary can be reached via email; she can be found on our Facebook, Google+, LinkedIn pages and groups (buttons below); you can follow her posts on this blog (none yet!); and you can DM her at @gilbane or @gilbaneboston.

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