Curated content for content, computing, and digital experience professionsals

Day: March 12, 2019

The Right Way To Select Digital Experience Technology

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

attendee taking notes

Our conference is followed by in-depth, half-day workshops by well-know experts providing detailed guidance on how to get a head start on key decisions, including…

The Right Way To Select Digital Experience Technology

This fast-paced workshop gives you the inside scoop on how to match your unique needs to the right DX marketplaces and vendors, ranging from WCM to DAM to CRM, CDPs, marketing automation, and more. Learn how to distinguish among features, architectures, cost and ecosystems to assess how you can underpin your digital strategy with the best-fitting tools for your needs. Come away with a firm understanding of the major pros and cons of the key players and how to replace traditional, waterfall methods with a more modern approach to technology selection. Each participant receives a copy of Tony Byrne’s book,The Right Way to Select Technology.

Wednesday, May 1: 9:00 a.m. – 12:00 p.m.

Tony Byrne

 

 

Tony Byrne
Founder, Real Story Group

 

Reserve your seat today

 


Diamond sponsors

Gridspace
ZOHO
twilio

Platinum sponsors

SAP digital experience
Shufflr
 

 

Gilbane Conferences have been providing content management, computing, and digital experience professionals with trusted content since 2002.

CDP or Multi-Channel Hub? A Martech Journey

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

attendee taking notes

The easiest way to deal with the vast number of marketing technology tools for digital experience initiatives is to narrow your scope by identifying the type of solution that most directly addresses your core requirements. You can then build around this hub with supporting integrations. For example, you might start with a CMS and then integrate CRM, or e-commerce. Though a sensible strategy, this is easier said than done because of shifting product scope and confusing marketing. In this presentation you’ll hear what the Business Development Bank of Canada learned on just such a journey.

A101. CDP or Multi-Channel Hub? A Martech Journey

This is the journey of a bank that was looking for the new shiny thing, a customer data platform, and ended up choosing a multi-channel marketing hub. How did it happen? What did we discover along the way on our journey about these types of tools? We follow through the steps of this discovery voyage where not a lot of people have gone before … (Hey, it sounds like a new Star Trek episode!).

Monday, April 29: 10:30 a.m. – 11:15 a.m.​

Richard Tea, Development Bank of Canada

 

Richard Tea
Director, Analytics & Marketing Automation
Business Development Bank of Canada

 

Learn more & use code FG19 for best available price

Diamond sponsors

Google Cloud
Gridspace
twilio
ZOHO

Platinum sponsors

SAP digital experience
Shufflr
RingCentral logo
 

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.