Curated content for content, computing, and digital experience professionsals

Month: March 2016

Gilbane Advisor 3-30-16 — Hierarchy of Engagement, Medium, Open Web, Blendle..

The Hierarchy of Engagement

Greylock’s Sarah Tavel has a framework for evaluating customer engagement potential in non-transactional consumer companies that is must read for startups, but equally valuable for all marketers. “What matters most is not growth of users. It’s growth of users completing the core action.” Read More

Talking about Medium and the Open Web with Evan Williams

MIT’s Joi Ito in a friendly interrogation draws out Williams’ thoughts on the open web. Also see MIT’s PubPub which Ito references for additional context.

We’ve been talking a lot about the importance of the Open Web and where Medium fits into the ecosystem of walled gardens and this Open Web. Evan Williams, founder and CEO of Medium, was nice enough to chat on Skype and allow me to post it. … while Medium has and is focused on creating a great authoring platform, it sounds like Ev is much more open to supporting the Open Web than some might have feared. Look forward to seeing support for more interoperability and working with them on it. Read More

Journalism needs a Spotify, a Netflix, an iTunes — whatever you want to call it…

One website that houses the best newspapers and magazines in the country, that allows people to browse through everything and only pay for the stories they like, where you can see what your friends recommended. And where it’s really easy to just get the 8 or 10 best stories published every day, and discover those really great pieces. … Nobody built it, so we did it ourselves

Dutch company Blendle seems to be doing well with a micropayment model in Holland, and is now in beta in the U.S. with major publisher support. This post by Co-founder Alexander Klöpping explains what and why. Why might this work now? Not to take anything away from Blendle’s technology or user experience, but the publishing industry had to be willing and ready. Fingers crossed. Read More

Social’s Fight Over Brand Dollars

The Information’s Tom Dolan compares the competing approaches of Snapchat vs Facebook. Aside from the details this is also reminder to look closely for subtle but important differences between all the platforms.

Facebook and Snapchat have roughly competitive full screen ad products. While both are designed to entice brands to move more TV budgets to mobile, some marketers say Snapchat’s is better for immediate reactions while Facebook is better for brand awareness. Read More

Format Free Content and Format Agility

A good read from Michael Andrews for thinking content strategists. (I made the quote meet my formatting needs by deleting the extra sentence spacing.)

I want to bring the user perspective into the discussion of formats. Rather than only think about the desirability of format neutrality, I believe we should broaden the objective to consider the concept of format readiness. Instead of just trying to transcend formats, content engineers should also consider how to enable customized formats to support different scenarios of use. Users need content to have format flexibility, a quality that doesn’t happen automatically. Not all content is equally ready for different format needs. Read More

Slack, I’m Breaking Up with You

Samuel Hulick’s love / hate relationship is one example of a bit of a Slack backlash going on. Hard to know how widespread it is, but it is easy to see how Slack would encourage what Linda Stone calls “continuous partial attention”. Slack is a tool and may just need to be used judicially as some of the comments suggest. The post and associated debate around Slack and productivity are helpful to anyone considering using it.

You’re turning my workdays into one long Franken-meeting … those with the least on their plates can maintain the most Slack presence, which leads to the most gregariously unengaged representing the majority of the discussion base while penalizing those who are fully engaged in their “real” work. Read More

Gilbane Digital Content Conference

Call for speakers is now open!

Main conference: November 29 – 30 2016 ● Workshops: December 1
Fairmont Copley Plaza, Boston, MA

Short takes

Scary but useful!… Scott Brinker’s latest Marketing Technology Landscape Supergraphic (2016) via chiefmartec.com

It’s not just Slack… Is group chat making you sweat? Group chat is like being in an all-day meeting with random participants and no agendavia Signal v. Noise – Medium   

On chat as interface …WTF does that mean? via Medium

No change at the top… The RedMonk Programming Language Rankings: January 2016via RedMonk

High praise with why… The New York Times reinvents Page One — and it’s better than print ever was via NiemanLab

All help is sure to be appreciated… Marketing technology is a mess, so MyStacks launches to make sense of it via VentureBeat

Gorilla guerrilla tactics – Apple vs. Google… The War for Mobile Search via The Startup – Medium

Sounds right… Rise of The Docker Pattern via RedMonk

Demandbase, Integrate… Marketing Automation Round-up, March 2016 via Digital Clarity Group

What Would It Take to Disrupt a Platform Like Facebook? …Wouldn’t you like to know. via HBR

CMS, etc., corner

A few tips on how to negotiate the right price for CEM technology via Digital Clarity Group

2016 Web Content and Experience Management Logo Landscape via Real Story Group

About

The Gilbane Advisor curates content for our conference community of content, computing, and digital experience professionals throughout the year. Subscribe to our email newsletter, or our feed.

The Gilbane Conference on Content Management, Marketing, and Digital Experience helps marketers, IT, and business managers integrate content strategies and computing technologies to produce superior digital experiences for all stakeholders.

Gilbane Digital Content Conference call for speakers is now open

Call for Speakers

Call for Speakers is Open!

Well-designed content is the core ingredient of competitive digital experiences. And the accelerating pace of technology allows us to dramatically improve content creation, content management, content delivery, and ultimately the customer experience. But this is far from easy, and depending on your goals can require pulling together many components, including web content management / web experience management, new development frameworks, analytics, tag management, social media, and advertising tools, as well as ecommerce, CRM, and other system integrations. The Gilbane Digital Content Conference brings together content strategists and managers, marketers, technologists, IT and business executives, as well as external service providers to learn and share how to put the pieces of the puzzle together.

The Gilbane Digital Content Conference helps marketers, IT, and business managers integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders. Please review the conference and track topics below and submit your speaking proposal. Additionally, answers to the most common questions about speaking at the Gilbane Digital Content Conference can be found in the Speaker Guidelines.

Main Conference Tracks

The conference tracks are organized primarily by role/function as described below. The lists under each track are topic suggestions, and we encourage proposals on relevant topics not listed.

Track C: Content, Marketing, and Customer Experience
Focused on how to overcome challenges and implement successful strategies and practices to reach, engage, and retain customers with superior content and digital experiences.

Designed for marketers, marketing technologists, social marketers, content strategists, web content managers, content marketers, content creators and designers, business and technology strategists focused on customer experience and digital marketing.

  • Customer experience management and engagement
  • Content and the customer lifecycle
  • Multichannel content management and marketing
  • Content strategies
  • Responsive design
  • Adaptive and agnostic content
  • Site optimization
  • Matching content to channels
  • Content marketing
  • Marketing technology landscape, architectures, and platforms
  • WCM and customer experience
  • Marketing technologist roles and practices
  • E-commerce and WCM / mobile app integration
  • Measuring and analytics: Web, mobile, social, big data
  • Social marketing
  • Personalization – what works, what doesn’t
  • Growth hacking strategies
  • Localization & multilingual content management an practices
  • What function / system owns customer profiles?
  • Marketing transformation
  • Omnichannel strategies
  • Working with agencies
  • Working with IT
  • Third party data and service integration

Track E: Content, Collaboration, and Digital Workplace Experience
Focused on tools and practices for building agile, information rich, collaborative, and distributed digital workplaces to meet the demands of modern organizations and the changing workforce.

Designed for content, information, technical, and business managers focused on intranets, enterprise search, social, collaboration, knowledge sharing, and internal, field, and backend content applications.

  • Collaboration tools & social platforms
  • Practices for successful collaboration
  • Enterprise social metrics
  • Employee experience management
  • Community building & knowledge sharing
  • Role of content management, intranets, portals, mobile apps
  • Employees are customers
  • Employees are part of the customer experience
  • Content and information integration
  • Enterprise search and information access
  • Taxonomies, metadata, tagging

Track T: Technologies for Content, Marketing, and Digital Experience
Focused on what you need to know about evolving, and potentially disrupting, content and digital experience technologies for marketing and the workplace.

Designed for technology strategists and executives focused on near-term and future software for creating, managing, and delivering compelling digital experiences across platforms, channels, and form factors.

  • APIs and customer experience stacks
  • Mobile development frameworks and strategies
  • Streaming apps and content
  • HTML5
  • Wearable computing and the web
  • Hybrid cloud content management
  • Natural language technologies
  • Haptic and gesture interfaces
  • Data platforms, tools, analytics
  • Real time customer experiences & reality
  • Visualization
  • Open web vs. walled gardens
  • Deep linking and no linking
  • Future of mobile operating systems and platforms
  • Distributed data, distributed apps – mixing up code and data
  • Internet of things and customer experiences

Track P: Re-imagining Digital Strategies for Publishing and Media
Focused on the business and technical challenges facing information, publishing, and media organizations creating, managing, and delivering content across the growing number of competing platforms and channels.

Designed for publishing and information product managers, marketers, technologists, strategists, and executives focused on digital transformation, new channels and business models, and managing digital assets.

  • Digital transformation
  • Designing for digital products
  • Business models and monetization
  • Platforms, publishers, and distribution strategies
  • Content marketing risks and benefits
  • Mixing owned, earned, and sponsored content
  • Ad technologies and strategies
  • App development strategies
  • Multichannel publishing
  • Web pages vs cards
  • Mobile publishing workflows
  • Matching content to channels and devices

Submit your speaking proposal