Curated content for content, computing, and digital experience professionsals

Day: June 25, 2015

Gilbane pre-conference workshops announced

It’s only June but we’re already working hard on the 2015 conference program and want to share a bit of what you can look forward to.

We’ve got a great lineup of pre-conference workshops that will be held Tuesday, December 1, the day before the main conference, December 2 – 3.

Pre-conference workshops:

Developing a personalization strategy: one size doesn’t fit all
Instructor: John Berndt, CEO, The Berndt Group (TBG)

An anatomy of a digital audit
Instructor: Tim Bourgeois, Partner at East Coast Catalyst and Founder, ChiefDigitalOfficer.net

Insider’s guide to selecting the right WCM
Instructor: Tony Byrne, Founder, Real Story Group

Foundations for best-fit WCM service provider selections
Instructor: Cathy McKnight, Partner and Principal Analyst, Digital Clarity Group

Great ideas need the right metrics to flourish – building the analytics you need to monetize your innovation
Instructor: Jaime Fitzgerald, Founder and Managing Partner, Fitzgerald Analytics Inc.

Digital is global in nature, not by default: leveraging digital globalization to increase global customer experience
Instructor: Bruno Herrmann , Director of Globalization, Nielsen

Find out more and get detailed descriptions for these workshops.

Hotel now accepting reservations

The Fairmont Copley Plaza is the official conference hotel for Gilbane Conference 2015. Discounted room rates have been arranged for attendees and are available starting today. Find out more.

Know about deep linking?

We are close to completing the program for this year’s Gilbane Conference and have some topics we still need another speaker, or possibly panelist, for:

  • Mobile and web deep linking / app indexing. What do these do for customer experience? What do they mean for content apps? What do you need to do about deep linking and app indexing, why, and when?
  • Marketing technology stacks: strategies and experiences.
  • Digital multichannel strategies: mobile, web, responsive, social, IoT, pages vs cards, etc.

If you have a well-informed opinion to share on any of these email me at speaking@gilbane.com.

Keep in mind our audience is a combination of marketers, technologists, and content strategists and managers.

Of the almost 300 speaker proposals we will be able to include less than 100 so we welcome additional proposals on the topics above. Note that we will be notifying proposed speakers slowly over the next 2-3 weeks.