There are many reasons to be excited about the Internet of Things, a content channel is not usually considered one of them. In fact, the mere suggestion of a need to support one more digital channel is enough to cause many execs to consider a career change, never mind n additional channels, and n is the future.
Many internet things don’t and won’t need to prepare content for direct human consumption, but many will – cars and watches and glasses are just the beginning. The variety of form factors, display technologies, and application requirements will present challenges in user experience design, content strategies, content management and data integration. The session we are spotlighting today will focus on the user experience design challenges, of which there are many.
T7. Have You Talked To Your Refrigerator Today? Content and User Experience Design for the Internet of Smart Things
Wednesday, December, 4: 2:00 p.m. – 3:20 p.m. – The Westin Boston Waterfront
The web is dead. Or is it evolving into the Internet of things? If so, how can we harness the emergence of smart and app-enabled devices, appliances, homes, cars and offices into the digital gene pool? Four senior executives in experience planning and strategy, technology, creative and user experience will provide a point of view on the Internet of smart things and answer key questions, including the following, using real world examples:
- How can your smart washing machine, refrigerator and dishwasher be mated with intelligent apps, CRM, and dynamic content management systems to create real-time marketing and ecommerce experiences?
- What happens to content strategy and management as app-enabled “playthings” become essential to your work and family life?
- What do we do as video baby monitors become digital caretaking, developmental tracking, medical monitoring, and product ordering parent-bots?
- What is the optimal customer experience for using voice to simultaneously integrate and operate your car, your mechanic, your GPS, your iPod, your radio, your tablet and your smartphone?
- What best practices are needed for creative designers, content strategists, marketers, and user experience designers to create engaging Internet of smart things experiences?
, Associate Director, User Experience Design, Digitas
, Vice President, Director, Experience Design, Digitas
, Vice President, Group Creative Director, Digitas
, Vice President, Creative Technology / Labs / Mobile, Digitas