Our new year’s resolution is to get back to regular blogging. We’ll start with an easy but time-sensitive post.
After three years in Berlin, Localization World moves to Barcelona this year. The event takes place 14-16 June.
The theme of this year’s conference is innovation. Based on what we saw happening with content globalization practices throughout the second half of 2010, innovation is top-of-mind for all industry constituents. Services business models are evolving, driven by strategic collaboration among buyers and sellers of translation services. Technologies for automating the manual tasks associated with content globalization are maturing rapidly. Gilbane’s research shows steady progress towards overcoming language afterthought syndrome, as more and more companies realize that one or two key investments can stem the money drain caused by redundant processes. Innovation, indeed.
The call for papers closes 21 January 2011.
I hadn’t planned this post on trends but ended-up creating a list for a colleague who was helping a client, and I was definitely overdue to post something. These are in no particular order, and there is a lot more to say about each of them. There are other trends of course, but these are especially relevant to our coverage of content technologies and to Outsell/Gilbane clients.
- Marketing and IT continue to learn how to work together as marketing assumes a bigger role in control of digital technology for all customer engagement.
- Content strategy gets more respect.
- Mobile confusion reigns – which platforms, which formats, apps vs. mobile web and which apps make sense, what workflows, etc.
- “Extreme multi-channel” publishing reality hits. You thought web plus print was a challenge?
- Enterprise applications start including mobile and don’t look back.
- “Apps” approach to software distribution expands beyond mobile.
- The line between pads and notebooks blurs in both user interface and function.
- Spending on digital channels continues to grow ahead of curve.
- Enterprise social platform growth stagnates, consumer social platforms continue to grow, but with little direct application to enterprise beyond feature or UI ideas.
- Business model experimentation accelerates in content businesses.