WebCollage, Inc. a developer in online content publishing, announced the release of the interactive tour builder within the WebCollage content publishing application, Content Publisher. The interactive tour builder allows one to design, build and publish interactive product demos with existing assets directly onto their retail partner’s product pages. Manufacturers can build then syndicate product demonstrations across their retail channel. Content Publisher’s new interactive tour feature is designed for marketing personnel to create interactive tours using existing assets staying within the Content Publisher application. The Content Publisher platform lets end users design and then syndicate the entire interactive tour, complete with tabs, buttons and call outs directly to their retail partner’s websites. Content Publisher is designed with an intuitive user interface that integrates with WebCollage’s patented syndication platform. The SaaS solution gives end users control of what and when to syndicate, to which retailer and how many and when to update. http://www.webcollage.com/
Dr. Phil Hastings and Dr. David Milward spoke with me in June, 2010, as I was completing the Gilbane report, Semantic Software Technologies: A Landscape of High Value Applications for the Enterprise. My interest in a conversation was stimulated by several months of discussions with customers of numerous semantic software companies. Having heard perspectives from early adopters of Linguamatics’ I2E and other semantic software applications, I wanted to get some comments from two key officers of Linguamatics about what I heard from the field. Dr. Milward is a founder and CTO, and Dr. Hastings is the Director of Business Development.
A company with sustained profitability for nearly ten years in the enterprise semantic market space has credibility. Reactions from a maturing company to what users have to say are interesting and carry weight in any industry. My lines of inquiry and the commentary from the Linguamatics officers centered around their own view of the market and adoption experiences.
When asked about growth potential for the company outside of pharmaceuticals where Linguamatics already has high adoption and very enthusiastic users, Drs. Milward and Hastings asserted their ongoing principal focus in life sciences. They see a lot more potential in this market space, largely because of the vast amounts of unstructured content being generated, coupled with the very high-value problems that can be solved by text mining and semantically analyzing the data from those documents. Expanding their business further in the life sciences means that they will continue engaging in research projects with the academic community. It also means that Linguamatics semantic technology will be helping organizations solve problems related to healthcare and homeland security.
The wisdom of a measured and consistent approach comes through strongly when speaking with Linguamatics executives. They are highly focused and cite the pitfalls of trying to “do everything at once,” which would be the case if they were to pursue all markets overburdened with tons of unstructured content. While pharmaceutical terminology, a critical component of I2E, is complex and extensive, there are many aids to support it. The language of life sciences is in a constant state of being enriched through refinements to published thesauri and ontologies. However, in other industries with less technical language, Linguamatics can still provide important support to analyze content in the detection of signals and patterns of importance to intelligence and planning.
Much of the remainder of the interview centered on what I refer to as the “team competencies” of individuals who identify the need for any semantic software application; those are the people who select, implement and maintain it. When asked if this presents a challenge for Linguamatics or the market in general, Milward and Hastings acknowledged a learning curve and the need for a larger pool of experts for adoption. This is a professional growth opportunity for informatics and library science people. These professionals are often the first group to identify Linguamatics as a potential solutions provider for semantically challenging problems, leading business stakeholders to the company. They are also good advocates for selling the concept to management and explaining the strong benefits of semantic technology when it is applied to elicit value from otherwise under-leveraged content.
One Linguamatics core operating principal came through clearly when talking about the personnel issues of using I2E, which is the necessity of working closely with their customers. This means making sure that expectations about system requirements are correct, examples of deployments and “what the footprint might look like” are given, and best practices for implementations are shared. They want to be sure that their customers have a sense of being in a community of adopters and are not alone in the use of this pioneering technology. Building and sustaining close customer relationships is very important to Linguamatics, and that means an emphasis on services co-equally with selling licenses.
Linguamatics has come a long way since 2001. Besides a steady effort to improve and enhance their technology through regular product releases of I2E, there have been a lot of “show me” and “prove it” moments to which they have responded. Now, as confidence in and understanding of the technology ramps up, they are getting more complex and sophisticated questions from their customers and prospects. This is the exciting part as they are able to sell I2E’s ability to “synthesize new information from millions of sources in ways that humans cannot.” This is done by using the technology to keep track of and processing the voluminous connections among information resources that exceed human mental limits.
At this stage of growth, with early successes and excellent customer adoption, it was encouraging to hear the enthusiasm of two executives for the evolution of the industry and their opportunities in it.
The Gilbane report and a deep dive on Linguamatics are available through this Press Release on their Web site.
Alterian, the customer engagement solutions company, has acquired Intrepid, an international social media analytics and market research firm. The acquired company is a consulting business that helps its clients to derive actionable business intelligence from social media data. Intrepid has 40 employees, with offices in Seattle and London as well as a growing social media analytics team in Ho Chi Minh City, Vietnam. The Intreprid acquisition should bolster Alterian’s array of Social Media marketing solutions. It also provides, through the Ho Chi Minh team, a rich pool of language skills to help enhance Alterian’s offerings in the Asia Pacific region.http://www.alterian.com/