Day Software announced the immediate availability of its content management system (CMS), CQ 5.3.  CQ 5.3 introduces enhancements for online marketing in Day’s unified Web Content Management (WCM), Digital Asset Management (DAM), and Social Collaboration (SoCo) suite. New with CQ 5.3, Day also introduces its Targeting module, providing online marketers capabilities for customer segmentation and content targeting to optimize online communications and customer experience. CQ 5.3 WCM adds enhanced support for campaign management and optimization. Marketers can now schedule campaigns and target promotions in real-time based on customer site visit behavior. Multi-Variant Testing (MVT) support could help every online marketer to optimize campaign promotions. CQ 5.3 DAM provides Marketing support for site visitors to browse and access an online library of marketing assets. New lightbox supports enables pick lists of marketing assets – including presentation slides, documents, images, videos, and more – to be downloaded as a ZIP file. New drag-and-drop components for uploading, tagging, commenting, and rating assets open up digital libraries for community-generated content. CQ 5.3 DAM also adds MediaRSS support to provide three-dimensional visualization and fly-over navigation of large libraries of digital assets leveraging external service provider CoolIris. Social Collaboration adds new support for Social Calendaring. With an enhanced drag-and-drop calendar component, online marketers can create and target different displays of upcoming events. Targeting provides a library of potential segmentation criteria for both anonymous site visitors as well as registered users. Support for external site browser history, geo-location, and observed site preferences enables segmentation of even anonymous visitors to drive targeted promotions. For repeat visitors, profile-based criteria such as age, gender, past site visit history and others enhance marketing’s ability deliver tailored home page and landing page promotions to reach their target audiences. CQ 5.3. CQ 5.3 is available immediately to current Day customers and partners.