SimpleFeed, Inc. announced customers can now publish any content in SimpleFeed into their Twitter accounts. Customers and prospects increasingly want to subscribe to news, offers and other information via Twitter. SimpleFeed creates, manages and measures syndicated content for large corporations. To create feeds for its customers, SimpleFeed integrates with many sources of content – republishing of existing RSS Feeds, content management system integrations, web services integrations, data feed integrations, HTML scraping and manual content entry. SimpleFeed Enterprise Twitter publishing enables marketers to publish any of this content into their Twitter streams. Features of SimpleFeed Enterprise publishing include:Publish any content in SimpleFeed to multiple Twitter accounts; Publish to specific Twitter accounts based on content tagging; Control of the publishing process via the SimpleFeed User Management System; Publish once to everywhere – Feeds, Twitter, Web Sites; Custom publish content (not just title and link); Support for tinyurl and bit.ly; and Enterprise level support. http://www.simplefeed.com/twitter.htm
The Enterprise 2.0 Conference begins this evening in Boston. Conference organizers indicate that there are approximately 1,500 people registered for the event, which has become the largest one for those interested in the use of Web 2.0 technologies inside business organizations.
The most valuable part of last year’s conference was the case studies on Enterprise 2.0 (E2.0) from early adopter organizations like Lockheed Martin and the Central Intelligence Agency. They presented an early argument for how and why Web 2.0 could be used by businesses.
Here are some things that I anticipate encountering at the E2.0 Conference this year:
- a few more case studies from end user organizations, but not enough to indicate that we’ve reached a tipping point in the E2.0 market
- an acknowledgement that there are still not enough data and case studies to allow us to identify best practices in social software usage
- that entrenched organizational culture remains the single largest obstacle to businesses trying to deploy social software
- a nascent understanding that E2.0 projects must touch specific, cross-organizational business processes in order to drive transformation and provide benefit
- a growing realization that the E2.0 adoption will not accelerate meaningfully until more conservative organizations hear and see how other companies have achieved specific business results and return on investment
- a new awareness that social software and its implementations must include user, process, and tool analytics if we are ever to build a ROI case that is stated in terms of currency, not anecdotes
- that more software vendors that have entered the E2.0 market, attracted by the size of the business opportunity around social software
- a poor opinion of, and potentially some backlash against, Microsoft SharePoint as the foundation of an E2.0 solution; this will be tempered, however, by a belief that SharePoint 2010 will be a game changer and upset the current dynamics of the social software market
- an absence of understanding that social interactions are content-centric and, therefore, that user generated content must be managed in much the same manner as more formal documents
So there are some of my predictions for take-aways from this year’s E2.0 conference. I will publish a post-conference list of what I actually did hear and learn. That should make for some interesting comparison with today’s post; we will learn if my sense of the state of the market was accurate or just plain off.
In the meanwhile, I will be live-tweeting some of the sessions I attend so you can get a sense of what is being discussed at the E2.0 Conference on the fly. You can see my live tweets by following my event feed on Twitter.
MuseGlobal announced a partnership with Specialty Systems, Inc., a company focusing on innovative information systems solutions to Federal, State and Local Government customers. Specialty Systems, Inc. is partnering with MuseGlobal to provide the systems integration expertise to engineer law enforcement and homeland security applications built on MuseGlobal’s MuseConnect, which provides federated search and harvesting technologies, with a library of more than 6,000 pre-built source connectors. The applications resulting from this partnership will incorporate unified information access allowing structured data from database sources; semi-structured data from spreadsheets, forms and XML sources; unstructured data from web sites, documents, email; and rich media such as images, video and audio information to be accessed simultaneously from internal databases and external sources. This information is gathered on the fly, and unified for immediate presentation to the requestor. http://www.specialtysystems.com, http://www.museglobal.com
Positioning content practices as strategic, making business cases that get funding, and selling up within the organization are among the most common challenges presented to Gilbane Group analysts in conversations with users, adopters, and buyers of content technologies. Our advice to clients always includes aligning the target investment with the strategic goals and objectives of the business. By placing content practices and infrastructures directly in the path of promises to customers and shareholders, managers improve their chances of securing financial and sponsorship support. In some cases, they can effect innovative change that not only advances their domain’s capabilities but also results in new value creation for the enterprise.
Gilbane believes that true innovation delivers new value to organizations that are willing to take the risks associated with fundamental, qualitative change. The innovations resulting from FICO’s alignment of product and content development practices with business strategies are object lessons for any organization that needs to compete effectively in global markets.
Download the FICO story here: Innovation3: The FICO Formula for Agile Global Expansion
Listen to the webinar archive here: Innovating for Agility: Global Content Practices at FICO