Atlassian announced today the Atlassian Stimulus Package, a discounted offer on two of it’s most popular products, Confluence and JIRA. This offer is intended to benefit three different parties: Atlassian, small workgroups using these products, and children in developing countries.

Here are the details of Atlassian’s package, which features the number 5. For the next five days only, teams of up to five users may purchase an annual license to either Confluence or JIRA for $5. Atlassian says that these are fully functional versions of the software, not “light” versions. In addition, the license is renewable annually for the same amount and includes support from Atlassian.

Atlassian stands to gain from this promotion, of course. The company should gain many new subscribers to its products as a result of this offer. Their hope is that the small teams using Atlassian software will influence others within their organization, leading to additional purchases at full price.

Small workgroups of up to five people also benefit from this deal, because they can purchase proven collaboration tools at a huge discount and can continue to use the software at an extremely low annual cost.

The real winner from the Atlassian Stimulus Package is impoverished children around the world. Atlassian will donate 100% of the proceeds from this promotion to Room to Read, a charity that builds libraries for children in developing countries. Atlassian’s goal is to donate $25,000 to Room to Read, as a result of selling $5,000 in discounted Confluence and JIRA licenses on each of the next five days. More kids will have books to read — or learn to read in the first place — as a result of Atlassian’s and Room to Read’s joint effort.

Hats off to Atlassian for crafting a marketing promotion that not only sells software, but also benefits less fortunate children around the world!