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Day: March 10, 2009

EPiServer’s New Relate+ Incorporates Social Media Features and E-Mail Marketing into Websites

EPiServer announced the general availability of EPiServer Relate+ – a new package which combines the latest social media and web 2.0 features with EPiServer’s web Content Management System (CMS). Relate+ provides combines community building, email composition and maintenance, and a CMS in one package. EPiServer Relate+ contains a template package in the form of a ready-to-use community, inspired by Facebook, which can be adapted to customer-specific needs. You can now mix controlled content from EPiServer CMS with the dynamic and user-generated content which will appear in EPiServer Community.

From Finland with love

After a long pause, I am happy to be back as a guest blogger here!  The quiet time was well spent, though: last year I co-authored a book on using, and especially about how to start using, social media in corporations ( Available only in Finnish, I am afraid, but for a good reason: when talking about a new topic, it IS important to write in the language of the audience to introduce it.

Over the years I have heard both pros and cons about using local language. Some say that it is much better to write everything in English: wider audience and discussion, no need to invent translations for concepts. Others are as adamant about the fact that non-native English speakers are better off reading about a new topic in their own language to understand the concepts. For me, there is no right or wrong answer; both are needed.

Another very nice event was having Frank visit Finland last fall to give an excellent talk at the KITES seminar. KITES is a Finnish association for multilingual and multicultural communications; more about it in later blogs.

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