I don’t remember when I joined LinkedIn, but I still have items in my inbox from 2004 so it has been awhile. Up until last year sometime I never actually used it except to accept invitations from people I knew (and a handful I didn’t because it was easier than thinking about it). At some point last year I thought to use LinkedIn to find a colleague’s updated contact information, and for the first time thought of LinkedIn as really useful. Recently I’ve reached a new level of appreciation for its use when I saw that the LinkedIn CM Pros group had over 7000 members, and that application support was added, for example Blog Link.
While there is no doubt that social networking technologies will be widely deployed specifically for enterprise use. It is too early to know what the tool landscape will look like. The basic technology is clever but not rocket science, and is available from many sources. It is also too early to know how, or if, internally and externally-focused tools will be integrated into a cohesive user experience. In any case, LinkedIn is not to be ignored.
But I digress. The real reason for this post was to point to some interesting market research by Anderson Analytics (who I had not heard of before), where they use text mining of LinkedIn to come up with four user profiles. This is interesting as market research, for market research, and in its use of text mining. From their announcement:
- “Savvy Networkers” (9 million) are likely to have started using social networking earlier than others, are more tech savvy, and more likely to be active on other SNS sites like Facebook. Savvy Networkers have the most connections (61 on average) and are more likely to use LinkedIn for almost every purpose other than job searching. Savvy Networkers have the second highest personal income ($93,500) and usually have “Consultant” in their job description.
- “Senior Executives” (8.4 million) are somewhat less tech savvy and are using LinkedIn to connect to their existing corporate networks. They have power jobs which they are quite content with, and are likely to have been invited by a colleague, then realized how many key contacts were on the site and started building connections (32 on average). Senior Executives have the highest average personal income ($104,000) and have titles such as Owner, Partner, Executive or Associate.
- “Late Adopters” (6.6 million) are likely to have received numerous requests from friends and co-workers before deciding to join. They are somewhat less tech savvy and are careful in how they use LinkedIn, tending to connect only to close friends and colleagues and have the fewest number of connections (23 on average). Late Adopters have the lowest average personal income ($88,000) and have titles such as Teacher, Medical Professional, Lawyer, or the word “Account” or “Assistant” in their job description.
- “Exploring Options” (6.1 million) may be working, but are open and looking for other job options often on Careerbuilder.com, perhaps in part because they have the lowest personal income ($87,500). They are fairly tech savvy, and use SNS for both corporate and personal interests.
… To find out which type you are most like, you may use the predictive tool available at Anderson Analytics: http://www.andersonanalytics.com/litype
I have to say the tool didn’t get my profile right!