Curated content for content, computing, and digital experience professionsals

Day: August 5, 2008

Communities, Engagement, and Web Experience Management

We came across a study entitled “The 2008 Tribalization of Business” while preparing to publish a new Gilbane white paper on web experience management. The “Tribalization” research looks at communities and online marketing: how they deliver value, obstacles to making them work, what contributes to success, and how marketers measure effectiveness. Highlights of the research (co-sponsored by Beeline Labs, Deloitte, and the Society for New Communications Research) are reported on marketingcharts.com.

This datapoint caught our eye:

“The greatest obstacles to making a community work are not related to technology or funding, the study found; rather, getting people [to engage] in the community (51%).”

Community is one of four components of engagement strategy discussed in the new Gilbane white paper (the others are personalization, user-generated content, and collaboration). In the paper, we provide some guidance about making communities work not just at start-up but throughout their lifecycle.

Engage Me! Web Experience Management as the New Business Imperative is the companion white paper to a webinar in which we participated with Linksys and the Colorado Department of Transportion. The webinar and paper are sponsored by FatWire. An archive of the webinar is available for viewing, and the paper is now available for download on the FatWire site. It will be posted on the Gilbane site later this month.

Where Content Management Meets Social Media

“Where Content Management Meets Social Media” is the tagline for this year’s Gilbane Boston conference. We’ve been covering social media tools for enterprise use at our events since 2005, just after we published Blogs & Wikis: Technologies for Enterprise Applications? – still one of our most popular downloads. But the number of speaking proposals we received on social media for enterprise applications for the Boston conference was striking. It seems nobody wants to talk about anything else! While we’ll still have a dedicated track to cover social media, you will see the topic being addressed in every track.
The conference program will be published soon, and as Sarah posted a couple of days ago, speaker notifications will start going out.