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Day: July 23, 2008

Google Releases Knol

Google announced that Knol is now open to everyone. They announced Knol back in December. Knols are authoritative articles about specific topics, written by people who know about those subjects. From their blog post:

The key principle behind Knol is authorship. Every knol will have an author (or group of authors) who put their name behind their content. It’s their knol, their voice, their opinion. We expect that there will be multiple knols on the same subject, and we think that is good. With Knol, we are introducing a new method for authors to work together that we call “moderated collaboration.”

With this feature, any reader can make suggested edits to a knol which the author may then choose to accept, reject, or modify before these contributions become visible to the public. This allows authors to accept suggestions from everyone in the world while remaining in control of their content. After all, their name is associated with it! Knols include strong community tools which allow for many modes of interaction between readers and authors. People can submit comments, rate, or write a review of a knol.

At the discretion of the author, a knol may include ads from our AdSense program. If an author chooses to include ads, Google will provide the author with a revenue share from the proceeds of those ad placements. We are happy to announce an agreement with the New Yorker magazine which allows any author to add one cartoon per knol from the New Yorker’s extensive cartoon repository. Cartoons are an effective (and fun) way to make your point, even on the most serious topics.

Gilbane Group Updates

Obviously I’ve taken a little blogging break. The combination of our San Francisco conference taking place just before summer hit, a short vacation, a flurry of activity here including new reports, partnerships, people, and the need to ramp up for Gilbane Boston in the Fall, have consumed me (especially the vacation, part 1). It is time to catch up. There is too much to cover in one post, so I’ll spread things out over the next week.

I’ll cover our new reports later, but you can learn more, and download some of them at The reports that aren’t free are available at .

It’s been a month since Gilbane San Francisco, so I will just say that we had a great event, and it was good to see many of you there. This was our largest San Francisco event so far. Interestingly, Gilbane Boston remains our largest conference, and, after 4 years in SF and our 5th this year in Boston, it’s time to recognize that is likely to continue as they are both continuing to grow at the same rate.

If you didn’t make it to San Francisco, the site and program will remain live so you can see what you missed. If you were there, remember that the link to the presentations was listed in your program guide. If you can’t find it send an email to Our conferences are mostly made up of interactive panels, so there are fewer formal presentations than there used to be.

We are not an “unconference” since an important part of our value proposition is to carefully structure the kinds of topics we think our audience needs to hear about, and to ensure diversity of opinion by assigning a variety of experts to debate the issues. But interaction is critical, and what our audience prefers, so we’ll continue to balance serendipity and structure.

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