OutStart Inc. and Eedo Knowledgeware Corp. have combined their operations, making the new company a provider of software for creating and sharing organizational knowledge through learning and social collaboration. The company will work to serve the LCMS and learning market, while supporting the emerging need for a business social software platform to enable effective informal knowledge sharing. The combined company has more than 300 customers, including commercial, government and defense organizations; a global base with close to 40 percent of its business coming from international clients; and, solid finances with 50 percent of its revenue coming from recurring business. The company will make its headquarters in Boston and maintain offices in the United States, Canada, England, Germany, Ireland and the Netherlands. http://www.outstart.com
Updated August 5
Thursday, July 31, 1:00 pm ET/10:00 am PT
New Gilbane research confirms that when it comes to delivering multilingual content for global websites, marketing, business, and IT professionals use whatever resources they have at their disposal to just get it done. It’s clear, though, that performing tactically is no longer enough to attract international audiences, maintain competitive positioning, and scale to meet demand. How are companies large and small are making the shift from performing tactically to thinking strategically? More importantly, what can you learn from their experiences?
Darren Guarnaccia, VP product marketing for Sitecore, and the Gilbane globalization team share insights in a lively online panel discussion that will help you sell your executives on investing in strategies as well as tactics for multilingual web content.
Hosted by the American Marketing Association. Sponsored by Sitecore.
Update: If you missed the live event, the recording is now available. Please contact us for a copy of the Gilbane presentation delivered during the webinar.