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Day: April 7, 2008

Interwoven Announces Availability of Interwoven Optimost in Asia-Pacific

Interwoven, Inc, announced that it is now offering the recently acquired Optimost real-time multivariable testing and Website optimization capabilities to the Asia-Pacific (APAC) region. The Interwoven Optimost Website optimization solution allows online marketers to get more from their existing customer acquisition and Website investments by maximizing online conversion rates. The solution identifies the most compelling combination of Web content and design by exposing different combinations of online content elements to different visitors and then measuring visitors’ actions. As part of this announcement, Interwoven also will be growing its network of Interwoven Optimost service specialists, and will be expanding its Interwoven Optimost certification process to APAC interactive marketing firms.

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