eBook followers will remember that Oprah endorsed eBooks early on, even choosing one of the early eBook readers as one of her Favorite Things. Now she has caused a bitstorm around an eBook version of Suze Orman’s book Women and Money.
The Oprah touch doesn’t just work for traditional books. More than 1 million copies of Suze Orman’s “Women & Money” were downloaded after the announcement last week on Winfrey’s television show that the e-book edition would be available for free on her Web site, , for a period of 33 hours.
“I believe `Women & Money’ is the most important book I’ve ever written,” Orman said in a statement released Saturday by Winfrey. “So this was not about getting people to buy the book, but getting them to read it, and that was the intention behind this offer.”
The download offer “has built excitement for Suze’s book across all formats,” Julie Grau, the book’s publisher, said in a statement.