Curated for content, computing, and digital experience professionsals

Day: March 27, 2007

Adobe Announces Adobe Creative Suite 3

Adobe Systems Incorporated (Nasdaq:ADBE) announced the Adobe Creative Suite 3 product line. Adobe’s new Creative Suite 3 line-up unites Adobe and Macromedia products to provide designers and developers with options for all facets of print, web, mobile, interactive, film, and video production. There are six all-new configurations of Adobe Creative Suite 3. These include, Creative Suite 3 Design Premium and Design Standard editions; Creative Suite 3 Web Premium and Web Standard editions; and Creative Suite 3 Production Premium; and, Creative Suite Master Collection which combines 12 of Adobe’s new design and development applications in a single box. The majority of Adobe Creative Suite 3 editions will be available as Universal applications for both PowerPC and Intel-based Macs and support Microsoft Windows XP and Windows Vista. Customers will experience increased levels of performance and speed running Creative Suite 3 natively on Intel-based Macintosh systems and the latest Windows hardware. Customers can choose from six all-new suites or full version upgrades of 13 stand-alone applications, including Photoshop CS3, Photoshop CS3 Extended, InDesign CS3, Illustrator CS3, Flash CS3 Professional, Dreamweaver CS3, Adobe Premiere Pro CS3, and After Effects CS3. Each edition of Adobe Creative Suite 3 integrates different configurations of Adobe’s creative products: Adobe Creative Suite 3 Design Premium delivers an essential toolkit for print, web, interactive and mobile design while Adobe Creative Suite 3 Design Standard focuses on professional print design and production. Adobe Creative Suite 3 Web Premium combines the web design and development tools and Adobe Creative Suite 3 Web Standard serves the professional web developer. Adobe Creative Suite 3 Production Premium is a post-production solution for video professionals. Lastly, Adobe Creative Suite 3 Master Collection combines 12 new creative applications in one box, enabling customers to design across all media – print, web, interactive, mobile, video and film. Creative Suite 3 Design Premium and Standard, and Creative Suite 3 Web Premium and Standard will begin shipping in April 2007. Creative Suite 3 Production Premium and Creative Suite 3 Master Collection for Mac OS X on Intel-based systems and for Microsoft Windows XP and Windows Vista platforms will begin shipping worldwide in the third quarter of 2007. Estimated street price for the Creative Suite 3 Design Premium is US$1799, US$1599 for Creative Suite 3 Web Premium, US$1699 for Creative Suite 3 Production Premium, and US$2499 for Creative Suite 3 Master Collection. There are upgrade paths available for customers. http://www.adobe.com

What is Under the Hood?

Last week I began this entry, re-considered how to make the point and tucked it away. Today I unearthed an article I had not gotten around to putting into my database of interesting and useful citations. Lisa Nadile in The ABCs of Search Engine Marketing, in CIO Magazine, hits the nail on the head with this statement, “Each search engine has its own top-secret algorithm to analyze this data…” This is tongue in cheek so you need to read the whole article to get the humor. Ms. Nadile’s article is geared to Internet marketing but the comments about search engines are just a relevant for enterprise search.

I may be an enterprise search analyst but there are a lot of things I don’t know about the guts of current commercial search tools. Some things I could know if I am willing to spend months studying patents and expensive reports, while other things are protected as trade secrets. I will never know what is under the hood of most products. Thirty years ago I knew a lot about relatively simple concepts like b-tree indexes and hierarchical, relational, networked and associative data structures for products I used and developed.

My focus has shifted to results and usability. My client has to be able to find all the content in their content repository or crawled site. If not, it had better be easy to discover why, and simple to take corrective actions with the search engine’s administration tools, if that is where the problem lies. If the scope of the corpus of content to be searched is likely to grow to hundreds of thousands of documents, I also care about hardware resource requirements and performance (speed) and scalability. And, if you have read previous entries, you already know that I care a lot about service and business relationships with the vendor because that is crucial to long term success. No amount of “whiz bang” technology will overcome a lousy client/vendor relationship.

Finding out what is going on under the hood with some imponderable algorithms isn’t really going to do me or my client any good when evaluating search products. Either the search tool finds stuff the way my client wants to find it, or it doesn’t. “Black art,” trade secret or “patent protected” few of us would really understand the secret sauce anyway.

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