Just a short note: In December Cisco appointed Wim Elfrink as its Chief Globalization Officer . This certainly brings additional emphasis to globalization in corporations, and will probably result in more CGOs being appointed.
In Cisco’s case the CGO came from Cisco’s Customer Advocacy group. According to Elfrink, with the new globalization center “we will be able to best serve our customers by creating new ways to deliver information, products and services”. Creating and managing content in local languages forms a big part of serving global customers better.
We marvelled when we saw the prestigious Encyclopedia Britannica usurped by Microsoft’s Encarta. It was a tribute to the clever utilization of multimedia and excellent marketing that leveraged Microsoft’s position in the software world. Given Microsoft’s incredible resources and market clout, it was assumed that the Encarta franchise would build and thrive to become the most heavily utilized fact resource. Therefore, it was even more shocking when Wikipedia burst onto the scene in 2001. And it’s continued evolution demonstrates that this project is no fluke. There are over 1.5 million articles and there are over 100 international versions. How is this possible? Is it simply because it is a free reference resource? I do not think so. Average consumers seem to have voted for breadth and currency over authority. More importantly, a large group of contributors and reviewers seem to feel a pride of ownership in the work of their collaboration. This phenomena has interesting implications for publishing firms.
Wikimedia now has a number of related projects including Wikibooks and Wikiversity. Wikibooks has generated 23,476 content modules for over 1000 topics in less than three years. Wikiversity is in its formative stages but plans to offer free course materials and may provide a platform for developing research topics into wikimongraphs.
It is sometimes difficult to get past the fact that all Wikimedia content is free to focus upon the powerful authoring metaphor that they have created and proliferated. These very same techniques could be used by commercial and corporate publishers. All School, College, and Professional publishers could use these techniques to refine and improve the quality of their publications. These techniques could enable publishers to keep their intellectual property much more current than is possible with today’s authoring approach. And the collaboration aspect could help learners and professionals grow by exchanging and debating ideas. In the corporate world, we need look no further than the communities established around Microsoft Sharepoint to see how valuable information can be rapidly developed and disseminated. These communities have relieved Microsoft of a tremendous support burden.
The Wiki modules are quite similar to open source code modules… More on this in a subsequent post…. Your comments are encouraged!!
The Gilbane Group, Lighthouse Seminars and CMS Watch announced that the second annual Gilbane Conference on Content Technologies Washington D.C. will take place at the Ronald Reagan Building in Washington D.C. June 5-6, 2007.
This is the industry’s most comprehensive forum for bringing together both government and industry executives to share content management best practices. The Gilbane Conference on Content Technologies will focus on concrete lessons learned and best practices for industry and government specialists alike. The Conference will be chaired by Tony Byrne, founder of CMS Watch, an authoritative, vendor-neutral source for comparative evaluations of content management and search technologies. Content technologies for managing documents, websites, and records have grown in utility and sophistication. New technologies can enable searchers to find and retrieve information on a scale unheard of just five years ago. In the meantime, emerging standards in industry and government are supporting greater content exchange and systems interoperability.
By attending The Gilbane Conference on Content Technologies, attendees will learn about: Enterprise Content Management technologies, business applications, and solutions; How to get your Content Management project funded; Best practices in content governance and web operations management; Content technologies and 508 compliance; New standards in content interoperability; Enterprise Architecture and Enterprise Content Management; Latest Search and text-mining technologies: beyond the hype; Comparative approaches for using XML to manage authoritative content; How different enterprises have successfully implemented records management solutions; What lessons can be drawn from hard experience; Role of new media technologies – blogs, wikis, and RSS; The future of web publishing; How non-profits, associations, publishing, and other firms are managing growing volumes of content successfully.
Speaking proposals are due January 29th.