Oracle has bought the assets of Context Media. The content integration technology will complement Oracle’s Content Services 10G and collaboration products. There is no official announcement on the details of the acquisition. http://www.oracle.com
WebSideStory (NASDAQ:WSSI) announced the launch of HBX Analytics 3.0, the latest version of its web analytics service. HBX 3.0 introduces Active Dashboard, web analytics tool that enables marketers to conduct real-time business scenario analysis to forecast the effect of web site changes. Offered as an extended service through WebSideStory’s professional services team, Active Dashboard gives marketers a graphical representation of their web metrics and how those metrics affect their business objectives. HBX 3.0 is the cornerstone of the WebSideStory Active Marketing Suite, a collection of integrated, on-demand digital marketing applications that includes web analytics, site search, web content management and keyword bid management.