divine, inc. introduced a solution for automating the entire content lifecycle. Combining its enterprise content management, collaboration and search technologies, divine’s integrated approach to managing the content lifecycle enables dynamic and timely collaboration not only as content is developed, approved, and published, but also when ideas are generated and refined and, ultimately, when key audiences interact with the content on Web sites and portals. With its integrated solutions approach, divine is helping firms address two key aspects of the content lifecycle: the idea-generation phase in which business users research and collaborate to develop and refine content; and the delivery phase when content, complemented by other technologies, is used to enable intelligent interactions through content-driven applications and business initiatives. Without effectively addressing these areas, companies will never be able to fully leverage content as a strategic corporate asset. www.divine.com