CrownPeak Technology unveiled an “ROI calculator”. The new tool enables companies to determine the return on investment of content management initiatives, and provides a framework for evaluating the balance between content management and content development. CrownPeak’s “Return on Investment Analysis for Content Management and Digital Asset Management” consists of 40 questions and formulas aimed at determining hard and soft returns for various content and digital asset management scenarios. Two-thirds of the analysis zeroes in on hard numbers associated with content management. The CrownPeak ROI calculator also includes a series of digital asset management queries.