Engage, Inc. announced it has enhanced several of its software products and combined them into a single, integrated Content Management Solution for Multichannel Marketing. The new solution is designed to enable marketers, publishers, and their suppliers, such as advertising agencies and printing companies, to streamline the planning and delivery of their multichannel marketing programs. Engage’s new solution for multichannel marketers combines workflow automation and digital asset management software with the capability to deliver marketing programs across both traditional and new media channels. This allows marketers, agencies, and publishers to address the challenges of tighter budgets, shorter delivery timeframes, and proliferating communications channels. Two of the three products included in the solution – ContentServer and ApprovalServer – are being enhanced for this rollout. The third, PromoManager, was unveiled in July. Engage’s Content Management Solution for Multichannel Marketing is available immediately. ContentServer 7 is available as a field-ready test version and is expected to be generally available in calendar Q1 2002. ApprovalServer 1.2 and PromoPlanner 1.11 are expected to be available in calendar Q4 2001. PromoManager 1.7 and AdManager 5.5 are currently shipping. www.engage.com
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