Open Market, Inc. announced a relationship with Caput. The relationship is intended to enable e-businesses to quickly implement an integrated, solution for content, community and commerce. Caput’s solutions generate traffic and loyalty to web- sites. Open Market’s solutions are designed to allow those companies to convert these prospects into customers by allowing them to take maximum advantage of their content as a marketing and sales tool. Content can be personalized to customer segments or individual customers. The application platforms offered by the two companies consist of a set of Enterprise Java Bean (EJB) components. The software is written completely in the Java and XML programming language and the architecture adheres to the Sun Java 2 Enterprise Edition (J2EE) specification. This enables both Caput and Open Market solutions to run on the same application server, offering an environment intended to optimize integration, scalability and fail-over. www.caput.com, www.openmarket.com
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