Accrue Software, Inc. announced that it has signed a letter of agreement to acquire Pilot Software, Inc. The terms of the proposed stock for stock transaction have not been disclosed. Pilot Software develops Web-enabled decision support and business intelligence applications for the enterprise. This acquisition complements Accrue’s existing applications for campaign, content, commerce and affiliate analysis by adding several new clicks-and-mortar applications for the analysis of merchandising, inventory, and operations for both on-line and Point-Of-Sale (POS) transactions. These applications provide instant access to detailed SKU information for markdown and promotions planning, pricing and cannibalization analysis, return on inventory, and stocks and returns. When coupled with Accrue’s existing assortment optimization and seasonal demand profiling applications, Assort and Profile, clicks-and-mortar businesses can avoid unnecessary discounting, minimize out-of-stocks, exploit hidden buying patterns, and better personalize the buying experience to individual shoppers. www.accrue.com
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