Informix Corporation and eHelp Corporation announced a partnership in a joint effort to support the ALURe specification. ALURe, the Aggregation and Logging of User Requests, is an open implementation of XML that tracks and reports usage patterns in Help and customer assistance systems on Web sites. Led by eHelp, the ALURe Partner Program is designed to bring industry leaders together with a shared interest in promoting user assistance standards for the Web. The open ALURe specification defines how companies identify, track and modify trouble areas on their Web sites. By adopting this specification, companies can easily obtain valuable feedback and usability data about their site when using data mining, analysis and reporting tools. The ALURe specification and Informix Object Translator are for capturing and analyzing critical customer care information to improve customer service on the Web. Informix Object Translator, a data integration tool for mapping the relationships of XML objects to the Informix Foundation.2000 database server provides two-way transparent mapping between the ALURe XML model and the data collection model in the database. Informix Object Translator generates Java components to handle ALURe XML documents, making it easy to integrate ALURe transcripts with common business analysis tools. Any data mining and analysis tool that recognizes XML can use data gathered through ALURe. Adopting the ALURe standard allows developers to make continual Web site improvements that ALURe data point to, and alleviates the need to implement data gathering and reporting technologies into their online User Assistance Systems. www.alurexml.org, www.ehelp.com, www.informix.com