Art Technology Group, Inc. and net.Genesis Corp. announced a strategic technology and joint marketing alliance aimed at providing companies with the business-critical information necessary to increase the effectiveness of business-rule driven Web site interactions. As part of the alliance, the two companies will develop and market a custom release of net.Genesis’ net.Analysis applications, including net.Instrument for Dynamo and CartSmarts for Dynamo, that will provide the business manager with the tools necessary to capture, measure and correlate online behavior on Web sites based on ATG’s Dynamo product suite. The combined solution will allow visitor actions and events that occur within Dynamo to be captured and analyzed, enabling businesses to improve strategic and tactical decision making about marketing, selling and supporting products online. The solution will allow personalization-driven business rules generated from within Dynamo to be quickly and accurately adjusted based on net.Analysis’ data collection and analysis capabilities to enhance the effectiveness of personalized Web-based interactions. A business manager can then use this analysis to develop refined content targeting rules, navigational flows, content groupings and categorization, targeted product offerings and other personalization business rules. By tailoring site content and features in such a manner, businesses can satisfy the preferences of their most valuable customers, improve the conversion of customers, and build loyalty based upon understanding the customer’s key factors and influences on his or her purchase decision-making. www.netgen.com, www.atg.com