Marketers are under great pressure to attract and keep more customers, and do not have a lot of room for mistakes. Corporate websites are now the most important public face of an organization, and the best way to grow, and communicate with, a broader customer base. Successful sales and marketing now requires Web sites with supporting content management systems that can reach a global audience, a mobile audience, and an audience familiar with social media and used to richer media. Websites also need to be findable, accessible, engaging, real-time & responsive, and have accurate and timely information that is synchronized with other channels. This is a tall order, but it is what your customers expect, and what companies are building. Fortunately...
There is a special track of conference sessions designed just for marketing professionals at this year's Gilbane San Francisco.
A section of our conference has been created for anyone responsible for marketing, business, or technical aspects of public facing websites, including, sales & marketing, digital marketing, brand managers, Web managers, business managers, digital media, e-commerce managers, content managers, strategists and IT supporting marketing organizations.
The conference opens with a dynamic keynote by Jeremiah Owyang, Altimeter Group's partner in charge of their customer strategy practice. Jeremiah may communicate with more companies on the use of web and social software technologies for connecting with customers than any other individual. Jeremiah has been involved in interactive marketing both as a Web marketer and an analyst at Forrester and now at Altimeter Group. If you want to know how companies are actually using social and web tools to engage with customers, Jeremiah is the go-to guy.
Our Customers & Engagement track kicks off with a focus on our collective audience: the consumer. The experts on this panel have dedicated their careers to understanding the mindset of users, creating top-notch customer experiences both on and off the web, and engaging customers and prospects alike. The intent of this session is twofold: 1) to open the minds of attendees to the perspectives of the audiences they serve, and 2) to learn, through the course of dialog, the techniques and best practices of creating a world-class customer experience.
Additional marketing focused conference sessions include:
- Findability – Crafting Your Site to Drive Traffic and Improve Conversions
- The link between understanding the user (personas, surveys, task analysis, scenarios, content metrics)
- Reaching More Customers - Case Studies in Multilingual, Multisite WCM
- Audience Engagement Frameworks - Case Studies
- Gathering Customer Intelligence – Are Listening to Your Customers?
- How to Mold the Customer Experience
- Smarter e-Commerce – Raising the Bar for the User Experience
- WCM as the Digital Marketing Hub
- Social Analytics: The Key to ROI in Enterprise Social Software?
- Real-time Search – Mining the Conversation for Immediate Results
- Semantic Technologies – Foundation for Smarter Online Business
See all 48 conference sessions at: http://gilbanesf.com/conference_program.html
A small sample of speakers includes:
- Donna Rossi, VP Global Customer Experience Management, Western Union
- Kumar Vora, Vice President & General Manager, Enterprise, Adobe
- Shannon Ryan, CEO, non~linear creations
- Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
- Joan Lasselle, President, Lasselle-Ramsay, Inc.
- Amy Hills, Manager of Technical Communications, Xilinx
- Sagar Kamdar, Product Manager, Google
- Gert-Jan Schikker, Marketing Manager New Media, Voetbal International
- Melissa Casburn, Director of User Experience, ISITE Design
- Darren Guarnaccia, VP Product Marketing, Sitecore
- Paul Sondregger, Chief Strategist, Endeca
- Robert Rose, Chief Troublemaker, Big Blue Moose
See all 80 speakers at: http://gilbanesf.com/speakers.html
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