Please review the conference and track topics below and submit your speaking proposal.
The Gilbane Conference on Content and the Digital Experience is designed for marketers, content managers, technologists, and executives responsible for building strategies and implementations for compelling multichannel digital experiences for customers, employees, and partners.
The four main tracks are organized primarily by role/function and are focused on: the customer digital experience, employee digital experience, future technologies for digital experiences, and digital strategies for publishers and information providers. We cover a broad range of technologies and topics and pay close attention to intersecting roles and skill sets that are found in leading companies, such as marketing technologists, content strategists, and data analysts/scientists.
Our attendees place a high value on the expertise of our speakers and their willingness to share experiences. We encourage multiple points of view and friendly debate.
Main Conference Tracks
Track C: Content, Marketing, and the Customer Experience
Designed for marketers, marketing technologists, growth hackers, content managers, strategists and technologists focused on customers and digital marketing.
- Customer experience management and engagement
- Multichannel content management and marketing
- Content strategies
- Adaptive and agnostic content
- Responsive design
- Content marketing
- Marketing technology landscape, architectures, and platforms
- Marketing technologist roles and practices
- E-commerce integration
- Marketing automation
- Measuring and analytics: Web, mobile, social, big data
- Growth hacking strategies
- Mobile challenges and priorities
- Localization & multilingual content management
- Search engine strategies
Track E: Content, Collaboration and Employee Engagement
Designed for content, information, technical, and business managers focused on enterprise social, collaboration, intranet, portal, knowledge, and backend content applications.
- Collaboration and the social enterprise
- Collaboration tools & social platforms
- Enterprise social metrics
- Community building & knowledge sharing
- Content management & intranet strategies
- Enterprise mobile strategies
- Content and information integration
- Enterprise search and information access
- Semantic technologies
- Taxonomies, metadata, tagging
Track T: Re-imagining the Future: Technology and the Postdigital Experience
Designed for technology strategists, IT, and executives focused on the future of content and either internal or external digital experiences.
- Mobile development frameworks and strategies
- Hybrid cloud content management
- Natural language technologies
- Haptic and gesture interfaces
- Big data platforms, tools, analytics
- The open web and walled gardens
- Mobile operating systems and platforms
- Distributed data, distributed apps – mixing up code and data
- Internet of things and digital experiences
- Wearable content
Track P: Digital Strategies for Publishing and Media
Designed for publishing and information product managers, marketers, technologists, and business or channel managers focused on the transition to digital products.
- Designing for digital products
- Business models and monetization
- Mixing owned, earned, and bought content
- Ad technologies and strategies
- App development strategies
- HTML5 or no?
- ePub or no?
- Multi-channel publishing
- Ebook readers vs tablets
- Tablets vs smartphones
- Mobile publishing workflows
- Matching content to platforms and devices