Archive for machine learning

Gilbane Advisor 1-16-18 — Open Web, Mobile Mesh, Machine Learning, AR

We’re back after our annual December break and looking forward to a year of consequential, if not yet tectonic, shifts in enterprise and consumer content strategies and applications. We’ll be closely watching how, and how fast, three major technology areas will drive these changes: 1) The tension between the Open Web and proprietary platforms; 2) Machine learning, in particular for unstructured data and mixed data; 3) New content types and uses — AR is here, but when will it grow beyond cute apps to serious industry breakthroughs? Each of these has the potential to dramatically re-arrange industry landscapes. Stay tuned!

A plan to rescue the Web from the Internet

André Staltz published The Web began dying in 2014, here’s how in the late Fall. It was a depressing post but there wasn’t much to argue with except an apparent ready acceptance of defeat. It is a good read, and for those familiar with the history, skim to the second half. Fortunately, he followed up with a post on a plan that already has some pieces in place. The plan “in short is: Build the mobile mesh Web that works with or without Internet access, to reach 4 billion people currently offline”. This is not a quick fix, and its future is not certain, but it is just the kind of bold thinking we need. Crucially, it recognizes the need for both open and closed systems. Highly recommended. Read More

A letter about Google AMP

More than other major platforms, Google has a stake in the Open Web and is largely supportive of it, Progressive Web Apps (PWAs) for example. And while they have been somewhat responsive to publisher concerns, there is reason to worry that AMP could end up as a wall for Google’s garden. There is a lot to like about AMP but ensuring it evolves in ways compatible with the Open Web is critical for Google and the health the Open Web. This succinct letter signed by a growing list of (mostly) developers has a couple of reasonable recommendations for Google to consider. Read More

What does the publishing industry bring to the Web?

The short answer is that the Open Web should not be limited to pointers to either walled gardens or proprietary applications. Complex collections of content and metadata that require or benefit from unique presentation or organization, in other words, documents, are too valuable not to be included as full Web citizens. Ivan Herman goes into more detail on the W3C blog…

Web Publications should put the paradigm of a document on the Web back in the spotlight. Not in opposition to Web Applications but to complement them. (Web) Publications should become first class entities on the Web. This should lead to a right balance between a Web of Applications and a Web of Documents as two, complementary faces of the World Wide Web. Read More

Does long-form content work in today’s small attention span world?

“Social media moves fast and rewards scrolling quickly past one message and onto the next. And mobile devices aren’t usually associated with spending long periods of time sitting and reading. It’s natural for people to assume these trends point toward a preference for shorter, “snackable”

long form content performance

content that can be consumed quickly… And yet, actual research looking into the issue of how content of different lengths performs doesn’t back up that assumption.” Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month except for August and December. See all issues

Gilbane Advisor 5-19-17 — e-commerce, meta-platform, summarization and ML, design

E-commerce: What China reveals about the future of shopping

China’s e-commerce market is the world’s largest and fastest growing. It is also more mobile and more integrated with relevant platforms than those in the West, allowing for smoother customer experiences. This goes beyond WeChat e-commerce capability, the envy of western messaging platforms.

China's Digital Ecosystem - source BCG

There are reasons eastern and western e-commerce may continue to evolve differently. But there is a lot to learn from China’s experience. BCG and Alibaba dig in. Read More

Digital assistants drive new meta-platform battle

Bob O’Donnell riffs on the intersection of digital assistants, the voice interface, and platform value. This weeks’ keynotes at Google I/O, and last week’s at Microsoft Build both provide useful context to several of O’Donnell’s points.

… digital assistants … have the potential to completely devalue the underlying platforms on which they run. To put it succinctly, if I can use, say, Alexa across an iPhone, a Windows PC, my smart home components and a future connected car, where does the unique value of iOS or Windows 10 go? Out the door… Read More

Improving summarization with machine learning

That this would happen should be expected, especially after the dramatic improvement to machine translation due to ML. MIT Technology Review’s Will Knight reports on developments at Salesforce following their acquisition of MetaMind, which is what we point you to below. But you might also be interested in the more technical description of how the algorithm works — at least scroll down past the technical paragraphs to see useful sample results. Read More

Mobile First, Desktop Worst

Designing for an optimal user experience is extremely difficult even with a single screen because of the variety of media, layout, and use cases. Multiply the number of screens by n, and it seems like an impossible task. On top of this fiendish complexity, there are compromises to be made between developer objectives and brand directives. No wonder design is often dumbed down to be simply useable across devices rather than optimal. This may not be a solvable problem, though better tools, perhaps informed by machine learning, will certainly help. In the meantime, it pays not to expect too much from simple approaches. Read More

Gilbane Digital Content Conference
Call for Speakers Open

Content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Proposal deadline is June 2 9 2017

Conference: November 28–29
Workshops: November 30
Renaissance Boston Waterfront Hotel

Also…

Know what you’re getting… A marketer’s guide to the tricks and hacks of influencers via Digiday

Have Web Standards on Mobile Caught Up to Phonegap in 2017? A look at some specific recommendations via Telerik developer network

ICYMI, Scott Brinker’s latest… Marketing Technology Landscape Supergraphic (2017): Martech 5000 via chiefmartec.com

Not-science-fiction – thinking a bit ahead… Open Water – The Internet of Visible Thought via Edge.org

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month.