Tag: AI (page 2 of 3)

Meet the Gilbane Conference keynote speakers

Gilbane Conference keynote

Join us in Boston to learn how your peers and competitors in marketing, IT, business, and content across industries integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.

Keynote presentations

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Rachael Schwartz Gilbane Conference
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Rachael Schwartz, VP, Product Management & General Manager, Keurig Connect, Keurig Green Mountain

Build Customer Conversations (NOT Impressions): A Keurig Green Mountain Digital Success Story​

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Gabi Zijderveld. Gilbane Conference
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Gabi Zijderveld, CMO, Affectiva

Let’s Get Emotional: Creating Deeper Customer Connections With Emotion AI

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Juhee Garg Gilbane Conference
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Juhee Garg, Senior Product Manager, Adobe

Adaptive Content Strategy: How to increase your ROC (Return on Content)

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Subrata Mukherjee | Gilbane Conference
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Subrata Mukherjee, Digital Transformation Strategist, Chief Digital Officer, RealConnex

Disruption – Is Enough Really Enough?​

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Gerry Murray, Research Director, Customer Experience: Sales and Marketing Tech, IDC

The Rise of AI in Marketing: IDC Shares What Every Marketer Should Know

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The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Main conference program: November 28 and 29
Post-conference workshops: November 30

The Renaissance Boston Waterfront Hotel

Questions?

Gilbane Advisor 7-26-17 — What AI can do, glass 2.0, content not king, execs on social

The business of artificial intelligence

AI vs Human Vision Error Rate MIT’s Erik Brynjolfsson and Andrew McAfee have written what may be the best current article for executives on what AI can, and cannot, do for organizations. Read More

Google Glass 2.0 is a startling second act

Well, I don’t think anyone should startled by this. “Heads up” displays have been around in some form since the 80s for military and industrial applications. Back then wired to custom pre-Windows mini PCs on your back or belt. Glass Enterprise Edition as a technology does have lots of potential, if sold and supported as an enterprise product – lots of examples. Read More

Advanced social technologies and the future of collaboration

When asked about their own use of communication tools in their day-to-day work, most executives report that social technologies overall are largely supplemental. Nearly three-quarters of respondents say they rely primarily on older technologies, such as email, phone calls, and texting, to communicate with others at work. … At the same time, respondents report that the integration of social technologies in day-to-day work is greater than ever before… 45 percent say social technologies are very or extremely integrated into day-to-day work at their companies, up from one-third who said so one year before. Read More

Content isn’t king

What! Heresy! you say. But wait, read on. This is Benedict Evans talking about the power dance between media and large technology platform companies. He is arguing that there is a big difference in the strategic value of consumer content between them. Content may be king for media companies but not for technology platforms, with the possible exception of Amazon. Good read. Read More

60 countries’ digital competitiveness, indexed

Doing business in the global economy is complicated, yet increasingly unavoidable even for many small to mid-sized companies. There are obvious competencies necessary around channel and partner choices, cultural and localization differences, e-commerce and operations, to name a few. But businesses also need to look at the larger context of the digital sophistication of target countries, public policy, political stability, and associated trends. This Digital Evolution Index provides perspective on the global digital landscape. Read More

Also…

Fascinating and free… 70+ Market Maps Covering Fintech, CPG, Auto Tech, Healthcare, and More via CB Insights

You need to plan for The incredible shrinking time to legacy. On Time to Suck as a metric for dev and ops via RedMonk

What does ____ use in their stack?… Why Stackshare is quietly becoming a secret weapon for developers and Silicon Valley CTOs via TechCrunch

In a move for corporate customers Google Will Stop Reading Your Emails for Gmail Ads via Bloomberg 

The Gilbane Digital Content Conference

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Conference: November 28–29
Workshops: November 30
Renaissance Boston Waterfront Hotel

 

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month. See all issues

 

Gilbane Advisor 5-19-17 — e-commerce, meta-platform, summarization and ML, design

E-commerce: What China reveals about the future of shopping

China’s e-commerce market is the world’s largest and fastest growing. It is also more mobile and more integrated with relevant platforms than those in the West, allowing for smoother customer experiences. This goes beyond WeChat e-commerce capability, the envy of western messaging platforms.

China's Digital Ecosystem - source BCG

There are reasons eastern and western e-commerce may continue to evolve differently. But there is a lot to learn from China’s experience. BCG and Alibaba dig in. Read More

Digital assistants drive new meta-platform battle

Bob O’Donnell riffs on the intersection of digital assistants, the voice interface, and platform value. This weeks’ keynotes at Google I/O, and last week’s at Microsoft Build both provide useful context to several of O’Donnell’s points.

… digital assistants … have the potential to completely devalue the underlying platforms on which they run. To put it succinctly, if I can use, say, Alexa across an iPhone, a Windows PC, my smart home components and a future connected car, where does the unique value of iOS or Windows 10 go? Out the door… Read More

Improving summarization with machine learning

That this would happen should be expected, especially after the dramatic improvement to machine translation due to ML. MIT Technology Review’s Will Knight reports on developments at Salesforce following their acquisition of MetaMind, which is what we point you to below. But you might also be interested in the more technical description of how the algorithm works — at least scroll down past the technical paragraphs to see useful sample results. Read More

Mobile First, Desktop Worst

Designing for an optimal user experience is extremely difficult even with a single screen because of the variety of media, layout, and use cases. Multiply the number of screens by n, and it seems like an impossible task. On top of this fiendish complexity, there are compromises to be made between developer objectives and brand directives. No wonder design is often dumbed down to be simply useable across devices rather than optimal. This may not be a solvable problem, though better tools, perhaps informed by machine learning, will certainly help. In the meantime, it pays not to expect too much from simple approaches. Read More

Gilbane Digital Content Conference
Call for Speakers Open

Content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Proposal deadline is June 2 9 2017

Conference: November 28–29
Workshops: November 30
Renaissance Boston Waterfront Hotel

Also…

Know what you’re getting… A marketer’s guide to the tricks and hacks of influencers via Digiday

Have Web Standards on Mobile Caught Up to Phonegap in 2017? A look at some specific recommendations via Telerik developer network

ICYMI, Scott Brinker’s latest… Marketing Technology Landscape Supergraphic (2017): Martech 5000 via chiefmartec.com

Not-science-fiction – thinking a bit ahead… Open Water – The Internet of Visible Thought via Edge.org

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month.

Gilbane Advisor 5-3-17 — SaaS era, Watson vs Einstein, e-commerce AI, FB monopoly

Why the SaaS era of journalism will be our most exciting yet

During the first quarter century of the commercial internet, digital journalism has already gone through three eras: the portal years, the search years, and the social years. Each era advanced storytelling and presented new revenue streams, but I would argue that digital journalism is now entering its most exciting period yet. Think of this as the stories as a service era, where journalism will be paid for by readers, for readers… Digital journalism has been commoditized, creating new market opportunities at the bottom of a new disruption curve that is not yet “good enough”. (italics added). Read More

The SaaS era - Stories as a Service

Parsing the IBM Watson and Salesforce Einstein deal

But aren’t Watson and Einstein competing? In short, the deal is about more data; it’s a complementary marriage of Watson’s broad unstructured data capability and Salesforce’s structured data focus on their application and customer experience. Well, that’s what caught my interest anyway. But there is more to it and James Governor sorts it out… Read More

How Germany’s Otto uses artificial intelligence

Otto is the largest e-commerce merchant in Germany after Amazon. Their use of AI goes beyond pure marketing to reduce shipping, returns, and inventory costs, and improves customer experience. An instructive example of what is already being done with machine learning, and without human hands on, their system…

analyses around 3bn past transactions and 200 variables (such as past sales, searches on Otto’s site and weather information) to predict what customers will buy a week before they order… has proved so reliable—it predicts with 90% accuracy what will be sold within 30 days—that Otto allows it automatically to purchase around 200,000 items a month from third-party brands with no human intervention. Read More

How our publisher tracked down his online troll and changed our comments for the better

MIT Technology Review is determined to keep the value of comments alive. Jason Pontin reports on his efforts and current strategy in this thoughtful and thorough piece. Read More

Facebook and the cost of monopoly

Facebook may have a monopoly in social networking, and while that may be a problem for Snap or any other would be networks, Facebook would surely argue that … society as a whole shouldn’t be too bothered… The problem is that Facebook isn’t simply a social network: the service is a three-sided market — users, content providers, and advertisers — and while the basis of Facebook’s dominance is in the network effects that come from connecting all of those users, said dominance has seeped to those other sides… Facebook passed Google as the top traffic driver back in 2015, and as of last fall drove over 40% of traffic for the average site, even after an algorithm change that reduced publisher reach… So is that a monopoly when it comes to the content provider market? I would argue yes, thanks to the monopoly framework above. Read More

Also…

The history of Instant Articles’ path to Instant Recall, via The Verge

For fun and profit… Alexa learns to talk like a human with whispers, pauses & emotion via TechCrunch

Nobody is going to own podcasting. Well, at least there’s that. via Doc Searls

New technologies’ second order effects… Ten Year Futures via Benedict Evans

Staggering numbers natch… How Google builds web frameworks via freeCodeCamp

Gilbane Advisor logo

Conference: November 28–29
Workshops: November 30
Renaissance Boston Waterfront Hotel

Gilbane Digital Content Conference

The Call for Speakers is Open!

Deadline is June 2, 2017

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month.

Gilbane Advisor 4-18-17 — chatbots, nextgen IT, AR, marketing data, CX and distribution

What to do about the chatbot crisis

It’s never been clear that messaging apps had a future as platforms. It is also a stretch to think of voice as a platform, at least in any general purpose sense. In either case it seems like a misuse of ‘platform’. Messaging and chat systems will continue to proliferate because they are relatively simple communication tools with simple interfaces, and because there will always be heavy competition for control of the final short distance to eyes and ears. Even with only 3-4 major platforms, countless use cases, devices, and integrations guarantee severe user experience challenges. (Cartoon by XKCD)

And that’s before adding chatbots to the mix. As amazing as the progress of machine learning is, no none knows when, or perhaps if, a general purpose AI will be available, and the better a general purpose AI gets the more unpredictable and less understandable it will be. John Brandon takes you through his enlightening experience using multiple chatbots daily. Read More

The second coming of IT

It is easy to forget that the center of gravity for commercial computing and software innovation used to be in, mostly large, businesses focused on solving purely business information technology problems. Consumer applications only trickled out slowly after personal computers had been around for awhile. This was mostly due to cost, and capability, not necessarily lack of imagination. Sam Lessin makes the case that for many of the same reasons, businesses will again be the first to benefit at scale from machine learning and AI. Read More

The first decade of augmented reality

This article by Benedict Evans has something in common with the two articles recommended above — that while there are amazing technologies promising profound business and consumer benefits, we are still in the early stages learning what they can do and how to build products and use them. Evans is one of best at asking original questions, 38 in this this post. A sample…

It does seem to me, though, that the more you think about AR as placing objects and data into the world around you, the more that this becomes an AI question as much as a physical interface question. What should I see as I walk up to you in particular? LinkedIn or Tinder? When should I see that new message – should it be shown to me now or later? Do I stand outside a restaurant and say ‘Hey Foursquare, is this any good?’ or does the device’s OS do that automatically? How is this brokered – by the OS, the services that you’ve added or by a single ‘Google Brain’ in the cloud? Read More

Why distribution still matters in the internet age

Abhishek Madhavan cautions about taking the “distribution is free in the digital age” mantra too literally, or out of context. Distribution of physical products is not free, and last mile physical distribution is a critical, sometimes the most important, component of customer experience. Building a digital business that does not include a way to control the cost and physical distribution experience is risky business. Read More

5 data assumptions that marketers should avoid

Brand managers, striving to maximize spend and performance, have an opportunity to embrace advanced marketing analytics and positively impact collaboration, real-time decision-making, and revenue. This starts by removing the perceived barriers to entry for working with data. Read More

Also…

Very cool machine learning aid for those of us drawing-challenged… Fast Drawing for Everyone via Google

A more thoughtful take on the issue than most… We Need More Alternatives to Facebook via Technology Review

It’s complicated. Danny Sullivan digs in… A deep look at Google’s biggest-ever search quality crisis via Search Engine Land

You Don’t Get AMP, it’s more than one thing. via 153.io

A unique and useful resource… Global 5000 Database Update — Q1 2017 via theglobal5000.com

Gilbane Advisor logo

Gilbane Digital Content Conference

Mark your calendar! Call for papers coming soon.

Conference: November 28–29, 2017
Workshops: November 30
Renaissance Boston Waterfront Hotel, Boston, MA

 

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. See previous issuesSubscribe to email or feed. Contact.

Gilbane Advisor 3-28-17 – customer experience, millenials, ad agencies, software complexity

Next-generation customer experience

How do you link customer experience operationally and improve CX beyond individual touchpoints to succeed throughout the customer journey? Read More

McKinsey-Customer-Journey-Experience

 

Three millennial tech myths busted

Ben Bajarin shares findings from a recent study of mostly 18-24 year olds. Many of you are likely to be surprised by at least one of the “busted myths”, that: “Millenials are Done with Facebook”, “The PC is Dead to Millenials”, and “Face to Face Meetings are not Desirable”. Read More

Complexity and strategy

and cost and return in building software products. This is both fascinating as an inside look at Microsoft Office development and competitive strategy, and important for software development and product managers new to large complex products.

I struggled with how to think about complexity through much of my career, especially during the ten years I spent leading Office development. Modeling complexity impacted how we planned major releases, our technical strategy as we moved to new platforms, how we thought about the impact of new technologies, how we competed with Google Apps, how we thought about open source and throughout “frank and open” discussions with Bill Gates on our long term technical strategy for building the Office applications. Read More

Ad agencies and accountability

…if Google and Facebook have all of the responsibility, then shouldn’t they also be getting all of the money? What exactly is WPP’s 15% being used for? … If ad agencies want to be relevant in digital advertising, then they need to generate value independent of managing creative and ad placement: policing their clients’ ads would be an excellent place to start. Read More

How AI can solve 3 pain points in marketing

Lots of hype around AI technologies solving everything (before taking over that is). Time to focus on use cases. Three in marketing are: “lack of reliable, centralized data”, “talent bottleneck”, (or cognitive overload), and the “inability to calculate ROI”.  Read More

Also…

Think of all the helpful apps for aging boomers… DeepMind Finds Way to Overcome AI’s Forgetfulness Problem via Bloomberg

Handy, one each for B2B and B2C… The Startup Idea Matrix via Medium 

Yes, JavaScript is still #1 but where do all the others stand?… The RedMonk Programming Language Rankings: January 2017 via RedMonk

Ever hopeful… Publishers see long-term potential, short-term hurdles in messaging platforms via Digiday

You’d think they would have tested first… WhatsApp brings back text Status it replaced with Stories via Techcrunch

Gilbane Advisor logo

Gilbane Digital Content Conference

Mark your calendar! Call for papers coming soon.

Conference: November 28–29, 2017
Workshops: November 30
Renaissance Boston Waterfront Hotel, Boston, MA

 

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. See previous issuesSubscribe to email or feedContact.

Gilbane Advisor 3-14-17 — voice, wearable machine learning, chinese CX, blockchain

CX and the age of the appacus

This Economist article about fintech in China is important not just for economists or financial technologists, but for customer experience professionals. China is “far and away the biggest market for digital payments, accounting for nearly half of the global total”. Beyond digital payments, there is Chinese fintech support throughout the ecommerce ecosystem, for investing, consumer lending, and small business last mile distributors, reducing friction and increasing market channel and consumer reach. The arguably superior CX of the ecommerce ecosystem already at scale in China makes lots of western ecommerce experiences look creaky at best.

Many of you are familiar with attempts by Facebook Messenger and other messaging apps to become platforms in the way that WeChat has in China. But success will require going beyond a simple transaction bot to a more complete integration with the full ecosystem. Western ecommerce ecosystems have a different set of challenges, but China is experimenting and learning a lot quickly. Studying the massive scale and rapidly evolving Chinese experience will no doubt provide valuable insight. Read More

economist china and clickaholics

Voice and the uncanny valley of AI

As part of our recurring ‘right tool for the job’ theme, we point you to Benedict Evan’s analysis of the notion of voice as the next platform.

This tends to point to the conclusion that for most companies, for voice to work really well you need a narrow and predictable domain. You need to know what the user might ask and the user needs to know what they can ask… You have to pick a field where it doesn’t matter that you can’t scale. Read More

The blockchain will do to banks and law firms what the internet did to media

Banks and law firms may face the most existential disintermediation threat, but all corporate strategists need to think about the potential impact of blockchain technology. MIT’s Joi Ito, Neha Narula, and Robleh Ali enlighten. Read More

The potential for blockchain to transform electronic health records

Lot’s of potential here. Beth Israel Deaconess Medical Center and MIT Media Lab describe their pilot program. Read More

On-Device machine intelligence

“What if you want machine intelligence to run on your personal phone or smartwatch, or on IoT devices, regardless of whether they are connected to the cloud?” You can… Read More

machine learning on your watch
Gilbane Advisor logo

Gilbane Digital Content Conference

Mark your calendar! Call for papers coming soon.

Conference: November 28–29, 2017
Workshops: November 30
Renaissance Boston Waterfront Hotel, Boston, MA

Also…

A little fun… Metaphysics of the Marketing Hub via Gartner

Helpful how to… Comparison Tables for Products, Services, and Featuresvia Nielsen Norman Group

Want to understand estimates from your developers?… The Software Engineer’s Essential Time Estimation Guide via Hackernoon

It’s not easy… As Messenger’s bots lose steam, Facebook pushes menus over chat via Techcrunch

The case for digital reinvention The effect on revenue and profit and why. via Mckinsey

Solves multiple problems for them… Forbes rebuilt its new mobile website as a Progressive Web App via Nieman Lab

Last but not least… I invented the web. Here are three things we need to change to save it via The Guardian

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. See previous issuesSubscribe to email or feed. Contact.

Gilbane Advisor 1-5-17 — Bots, Deep Learning, Mobile Marketing

Happy New year Dear Reader!

We have chosen a small number of the superabundance of end-of-year reviews and predictions to recommend, each focused on rapidly developing areas that are important for you to keep up with, even if at a high level. Topics include bots, deep learning, mobile, marketing technology, software development, and design.

Bot Check-In: A Year of Disappointment

Sam Lessin sums it up and explains.

Despite lots of PR, neither Facebook, Amazon or Google-developed bot platforms this year made it easy for developers to work with. Narrowly focused services can thrive in the near-term but mass-market bots have a way to go. Read More

Deep Learning 2016: The Year in Review

Jan Bussieck provides a really useful, not-too-technical, recap and look forward.

The many revolutionary results we have seen in 2016, be they in medical imaging, self-driving cars or machine translation also point to the fact that moving along the axes of data and compute power will lead to diminishing marginal returns… This means that the greatest yields can be reaped from pushing the third frontier forward, to develop algorithms that can learn from raw unlabelled data such as video or text. Read More

2016’s top programming trends

2016 brought many exciting developments in software and 2017 promises to be even better as containers and functional programming languages grow in adoption and JavaScript moves to become even more central parts of standard development practice. Read More 

Mobile is eating the world – 2016

Benedict Evans’ latest version of his well known presentation is not just about mobile but covers computing and market issues in the context of today’s dominant platform. The link provides access to both his slides and video presentation. Read More

2017 predictions for mobile marketing

In terms of industry headline value, possibly the two most intriguing mobile advertising developments in 2016 were perpetrated by platform operators: Google massively extended its suite of mobile advertising products and Apple introduced in-store search ads…

Eric Seufer provides three predictions for this year. Read More

Who controls the marketing tech stack in 2017: The CIO or CMO?

There are lots of workable options for collaboration. Dion Hinchcliffe suggests some scenarios. Read More

Also…

Keep up with design… Top 10 UX Articles of 2016 Announced via Nielsen Norman Group

And don’t forget… Content Structure in Tables via Story Needle

When Java shops grow up they become web companies or vice versa? via Redmonk

Speaking of software… Is it a good time to start a software company? via Sam Gerstenzang

What happens when everyone has a camera?… Cameras, ecommerce and machine learning via Benedict Evans

 

The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

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