by Geoffrey Bock, February, 2010
Sponsored by Acquia
Executive Summary
Social publishing combines groomed and authoritative content, produced by an organization and emphasizing its core messages, with user-generated content that customers contribute via blogs, wikis, and social media tools. Drupal is an example of a social publishing platform, developed and maintained as an open source project, and delivered at an affordable cost.
Drupal is now deployed in major media companies, high technology firms, universities, magazine publishers, government agencies (including the White House), research groups, and non-profit organizations. Whether it is in a commercial, non-profit, or government setting, organizations rely on Drupal to project their presence over the web and to channel the interactive experiences that foster communities of contributors.
By leveraging Drupal’s capabilities as a social publishing platform, organizations are able to reinforce their branded experiences and deliver relevant content to their customers and stakeholders. By exploiting Drupal as an open source project, developers supporting these organizations can easily enhance and extend Drupal’s capabilities, and introduce innovative modes of interactivity that meet specific business requirements.
Drupal is an attractive investment with substantial business benefits. Organization can keep their license and support costs modest by building on an open source project. Organizations can leverage the collective expertise of Drupal developers to solve immediate publishing problems. By relying on Drupal, organizations can stay abreast of the rapid technology changes when building competitive solutions for the digital age.
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