2009 Conference Program

Conference sessions are organized by track. A few sessions belong to multiple tracks and have descriptions repeated in each track for your convenience. Session titles are linked to the schedule, and speakers are linked to their biographies, which include their blog links and twitter handles if they have them.

Keynotes

Moderator: Frank Gilbane, CEO Gilbane Group

Our opening keynotes are designed to provide all our attendees with a perspective that will help them think, perhaps more broadly, about the strategies and technologies they’ll see, learn about, and debate at the conference. Whichever conference track you follow, you will find the opening keynote presentations a relevant and thought-provoking way to get started. Each presentation will be followed by an interactive Q&A session moderated by Frank Gilbane. Join us and bring your questions!

K1a. Opening Keynote: Engaging Beyond the Enterprise
Speaker: Kumar Vora, Vice President & General Manager, Enterprise, Adobe
To successfully engage beyond the enterprise, companies need the right technologies to more effectively communicate with customers, constituents, partners, and employees in key business processes. The most critical business applications have to manage content that either crosses firewall boundaries, or needs to work simultaneously with enterprise content or data. Adobe’s Kumar Vora, Vice President & General Manager, Enterprise, will discuss how organizations can deliver rich and engaging applications that streamline and quicken data exchange, and accelerate decision-making.

K1b. Opening Keynote: The Web Platform of the Future
Speaker: Tricia Bush, Group Product Manager, SharePoint, Microsoft
Managing content outside the four walls is as important as managing it within. There’s a large opportunity to leverage your investment in process and technologies into the .com environment, but it’s often difficult to bridge the chasm that exists among content owners, marketing, interactive agencies, and IT. Microsoft is finding that these worlds converge when a company outlines its Web platform strategy around one of three pillars: Reach, Revenue, or Retention.

K2. Keynote Analyst Panel
We invite industry analysts from many different firms to speak at all our events to make sure our conference attendees hear differing opinions from a wide variety of expert sources. A second, third, fourth or fifth opinion will ensure you don’t make ill-informed decisions about critical content and information technologies or strategies. This session will be a lively, interactive debate guaranteed to be both informative and fun.
Panelists:
Jeremiah Owyang, Senior Analyst, Social Computing, Forrester
Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Larry Hawes, Lead Analyst, Collaboration and Enterprise Social Software, Gilbane Group
Lisa Welchman, Founding Partner, WelchmanPierpoint

Web Business & Engagement Track

W1. Getting Started – Planning for a CMS
Technology: WCM Type: Presentations
In this session, we will explore the key topics that should be considered in the process of planning for a content management system, including architectural design, feature-functional needs assessment, identifying suitable products, resource intensity, and budgeting.
Moderator: Andrew Wilcox, President, CM Pros & Founder, EverAge Consulting
Speakers:
Scott Liewehr, Strategy Practice Lead, Onesta Group
Pairing Needs to Tools: The Path from Goals to Solutions
Tony White, Lead Analyst, Web Content Management, Gilbane Group
The Ideal WCM Vendor Selection Process

W2. WCM Team Building & Operations
Technology: WCM Type: Presentations
In this session, we will hear from two experts on the following topics, sure to be of interest to current and future content management professionals: (1) What are the key components of successful CMS teams? That is, who should be on them? What skills should team members have? How should team goals be defined? And how can these goals be successfully achieved? (2) What are the typical long-term career opportunities for CMS team members? And how can Web managers best leverage such opportunities for maximum personal career development?
Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Speakers:
Lisa Welchman, Founding Partner, WelchmanPierpoint
What Do I Do Next?: Understanding the Career Path for Web Managers
Gabe Sumner, Technical Evangelist, Telerik
Putting Together a Successful CMS Team

W3/S3. Optimizing Your Web Presence SEO & SMO
Technology: WCM Type: Presentations
Key to the value of any Web content is the ability for people to find it. In this session, we will explore how optimizing (or not optimizing) content for Web searches dramatically impacts the success of WCM strategies. And as social media tools and technologies acquire more importance online, will optimizing socially-focused content emerge as the variable to optimize for success on the Web?
Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Speakers:
Bill Rogers, CEO, ektron
Social Media Optimization: Is SMO the New SEO? – 5 Essential Elements Every Organization Needs to Know
Christian Burne, Oshyn
Optimizing Your SEO Within Your Web Content Management Strategy

W4. Web Content Management Best Practices
Technology: WCM Type: Panel
Speakers in this session will share their experiences in the information-intensive user-experience dependent process of acquiring and retaining customers. Our first speaker will examine the ways in which seemingly endless amounts of information can best be put to use in the retrieval, sifting, and presentation of content for legal clients. Our second speaker will also address this topic, but with a special focus on the online retail user experience.
Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Speakers:
Ayelette Robinson, Practice Resources Attorney, Morrison & Foerster LLP
Keeping the Client: Managing Content to Ease Client Retention and Business Development
James Wonder, Director of Emerging Technologies, American Institute of Physics

W5. Engaging with Your Online Customers
Technology: WCM/SOC Type: Panel
The value of very few Web-based initiatives is as easily understood as increasing online revenues. But while tracking online sales can prove relatively straightforward, what are the key components of the online users’ Web experience that change their consumption patterns? In this session, attendees will learn how to define and implement retail and search optimization strategies that deliver ideal online experiences across multiple languages and geographies.
Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Speakers:
Frank Del Pinto, Senior Product Marketing Manager, Interactive Content Management, EMC
Web Experience Management (WEM): Adapting to the Needs of the New Consumer
Gary Muddyman, CEO and MD, Conversis
International Search Engine Optimization
Krishnan Hariharan Product/Offering Manager, Lotus Web Content Management, IBM

W6/S6. Integrating Your CMS with Social Media
Technology: WCM/SOC Type: Presentations
For many organizations, integrating social media with content management solutions is no longer a “nice to have.” In this session, we will examine the some of the practicalities of combining social networking with CMS systems as well as a few of the bottom-line benefits of doing so at a large utility company. Attendees will leave with a solid understanding of why social computing has gone from pastime to primetime.
Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Speakers:
Dan Gibson, Director, Internet Communications, American Gas Association
Your Web Strategy – Leveraging Social Media and Networking
Andrew Wilcox, President, CM Pros & Founder, EverAge Consulting
Integrating Social Networking with Your Existing CMS

W7. Delivering Global Customer Experience in Challenging Times
Technology: Content Globalization Type: Presentations
One of the megatrends shaping content globalization practices in 2009 is global customer experience – that elusive but unmistakable hook into mindshare and loyalty of our most profitable customers. Essential as an element of long-term, sustainable competitive advantage, customer experience is especially critical in uncertain economic times. The simplest, smartest strategy is to identify your most valuable customers (new or existing) and invest in the appropriate content technologies to satisfy them. This session explores the approaches and best practices for delivering consistently experiences in any language.
Moderator: Leonor Ciarlone, Lead Analyst, Content Globalization, Gilbane Group
Panelists:
Nic McMahon, VP Global Technology Solutions, Lionbridge
Viva La [Global] Revolucion!
Natasja Paulssen, Partner, Ordina Consulting
Philips Case Study:

W8. Experiences with Complex, High Volume Web Sites
Technology: WCM Type: Presentations
Moderator: Dale Waldt, Senior Consultant, Gilbane Group
Speakers:
Elie Auvray, President of the Board & CEO, Jahia
Zahra Rajani, General Manager, Design Communications, & Sebastien Blanchard, Team Lead, Creative Technology, Design Communications, Bell Canada
Experiences in Developing a High Traffic, Rich Media Web Site for the Vancouver Olympics, Vancouver 2010

Managing Social Media & Collaboration: Internal & External

S1. Social Media Content: Benefits and Challenges
Technology: SOC/PUB Type:
With the growth of social media content – blogging for business, project wikis, podcasting, and tweeting, – we’re awash with new opportunities for ad hoc information sharing. Yet we cannot escape the law of unintended consequences – where anticipated benefits don’t always pan out, yet there are stunning results from new quarters. In this session we’ll take a hard look at the challenges of user generated content, and how to place your bets for success.
Moderator: Geoff Bock, Senior Analyst, Collaboration, Gilbane Group
Speakers:
Ed Anuff, EVP & GM for Movable Type and Professional Services, Six Apart
Social Media: When the Site Visitor is the Content Producer
Richard Higgs, Lead Technology Integration, Deloitte Consulting (Pty) Ltd
Social Media Content Sourcing: Quality and Risk vs. Hype

S2. Building Communities through Social Media: Getting Started and Making Progress
Technology: SOC/PUB Type:
So you’ve decided to engage with your peers and customers, and rely on social media to achieve business objectives. How do you get started building the business community you expect? What are some tips and tricks for making steady progress? When do you know you’ve succeeded? We’ve assembled a panel of practitioners who’ve ‘been there/done that.’ Come listen to their stories and the lessons they’ve learned about best practices for success.
Moderator: Geoff Bock, Senior Analyst, Collaboration, Gilbane Group
Speakers:
Craig Knight, CEO, PML Flightlink
Stimulating Market Demand with Online Social Communities
Shannon Ryan, President & CEO, non-linear creations
Enterprise 2.0: Social Computing Behind the Firewall

S3/W3. Optimizing Your Web Presence SEO & SMO
Technology: WCM Type: Presentations
Key to the value of any Web content is the ability for people to find it. In this session, we will explore how optimizing (or not optimizing) content for Web searches dramatically impacts the success of WCM strategies. And as social media tools and technologies acquire more importance online, will optimizing socially-focused content emerge as the variable to optimize for success on the Web?
Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Speakers:
Bill Rogers, CEO, ektron
Social Media Optimization: Is SMO the New SEO? – 5 Essential Elements Every Organization Needs to Know
Christian Burne, Oshyn
Optimizing Your SEO Within Your Web Content Management Strategy

S4. Justifying Social Media Investments
Technology: SOC/PUB Type:
Enterprise social media may seem cheap but you still have to justify it. Then you have to build momentum, allocate resources, and insure that you get the return (financial and operational) that you expect. This panel explores how to define and calculate the business value of social media investments.
Moderator: Geoff Bock, Senior Analyst, Collaboration, Gilbane Group
Speakers:
J.B. Holston, CEO & President, NewsGator
Nova Spivack, CEO and Founder, Radar Networks
Razmik Abnous, VP, Chief Technology Officer Documentum Founding Engineer EMC Content Management and Archiving

S5. Next Generation KM & Social Networks
Technology: SOC Type:
“Knowledge Management” is about people, about information, about collaboration, and how to manage the intersection of the three. Today’s social networking and social media tools, and their widespread adoption, provide businesses with a richer set of tools and an in-place head-start to a more effective knowledge sharing environment. And guess what, it doesn’t have to mean spending a lot of money. This session will look at how to use social media and networking tools in enterprises to improve knowledge sharing.
Moderator: G. Oliver Young, Senior Analyst, Forrester Research
Speakers:
Nelson Ko, Admin, TikiWiki.org; CEO, Citadel Rock Online Communities
Wikis for Collaborative Customer Support – Case Study: Firefox Support
Aaron Levie, CEO & Co-founder, Box.net
Applying the Successful Strategies of Social Networks to the Enterprise

S6/W6. Integrating Your CMS with Social Media
Technology: WCM/SOC Type: Presentations
For many organizations, integrating social media with content management solutions is no longer a “nice to have.” In this session, we will examine the some of the practicalities of combining social networking with CMS systems as well as a few of the bottom-line benefits of doing so at a large utility company. Attendees will leave with a solid understanding of why social computing has gone from pastime to primetime.
Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Speakers:
Dan Gibson, Director, Internet Communications, American Gas Association
Your Web Strategy – Leveraging Social Media and Networking
Andrew Wilcox, President, CM Pros & Founder, EverAge Consulting
Integrating Social Networking with Your Existing CMS

S7. Changed. See W8 above

S8. Multilingual Communities: Engagement Through Language and Localization
Technology: Content Globalization Type: Panel
Lack of human and financial resources to address demand for localized content are common barriers to successful global business expansion. This session focuses on approaches to tapping into the multilingual resources available within communities of dedicated users to overcome these obstacles. Case study presentations show you how social networks are leveraged to create multilingual content that drives global revenues and user growth in two community-based businesses, iStockphoto and Second Life, a virtual world created by its participants.
Moderator: Mary Laplante, VP Client Services & Senior Analyst, Gilbane Group
Speakers:
Michael Smith, Language Specialist, Localization Team, iStockphoto
Localizing for the Crowd: Growing Internationally Through Crowdsourcing
Danica Brinton, Director, International Strategies and Localization, Linden Lab

Enterprise Content, Search & Publishing

E1. Strategies for Creating Structured Content: Word processors, Structured Editors, and Beyond
Technology: XML/PUB Type:
Structured content, such as XML and HTML data, can be easily reused in many forms. Some say the hard part is adding all that structure to the content. This panel will explore the strengths and weaknesses of various approaches to creating and managing structured content, including XML editors, word processors, text editors, wikis, Web forms and application dialogs, social media tools, etc.
Moderator: Dale Waldt, Senior Consultant, Gilbane Group
Speakers:
Bradlee Chang, XCential
Of Structured Editors and Human Beings
Nick Carr, Allette Systems
Can We Use Word Processors or Wikis to Create Structured Content?
Michael Boses, Director XML Product, Quark
XML Author Case Study

E2. DITA Reality Check: Tales from Implementers
Technology: XML/PUB/GLO Type: Panel
You’ve heard of the promise of DITA, smart, interchangeable technical content. Now that people have begun to implement the standard, it is interesting to hear about the challenges and pitfalls in adopting it. This panel will include experiences and findings from implementers of DITA-based systems. Although not a comprehensive DITA tutorial, a very brief description of the standard and its goals will also be provided.
Moderator: Dale Waldt, Senior Consultant, Gilbane Group
Panelists:
Yas Etessam, Lead XML Architect, VMware
Ten Key Steps for Adopting DITA and Component Content Management
Martha Morgan, Information Architect, NetApp
Developing DITA Expertise Across Your Virtual Team

E3. Using DITA for Enterprise Content
Technology: XML/PUB/GLO/ECM Type: Presentations
DITA’s promise lies in its ability to integrate and exchange content across multiple functional areas, but enterprise-wide adoption can be a challenge. This session explores successful implementations that range from the simple to the complex with the overarching goal of achieving strategic global content management, integrated translation management, and cross-functional content reuse for policy, marketing, legal and training content.
Moderator: Leonor Ciarlone, Lead Analyst, Globalization, Gilbane Group
Speakers:
Carroll Rotkel, Director, Product Documentation, Fair Isaac Corporation & Howard Schwartz Ph.D., VP Content Management, SDL Trisoft
An End-to-End Global Information Strategy with DITA at Fair Isaac Corporation
Eric Severson, CTO, Flatirons Solutions
DITA for Enterprise-Wide Business Content

E4. Living in a Free World
Technology: PUB Type:
The costs of content development, editorial verification, and the infrastructure for delivery are becoming exceedingly difficult to justify when the consumer increasingly expects to consume that content for free, and advertising revenues are not as predictable. The thrust of the panel session will be on how publishers and media companies can build new revenue models on the Web as their mainstay print publications and the companion ad revenue dollars continue to shrink.
Moderator: Joseph Bachana, President/Founder, DPCI
Jeremiah Owyang, Senior Analyst, Forrester
Kieran Lal, Drupal Community Adventure Guide, Acquia
Steve Kotrch, Director, Publishing Technology, Simon and Schuster

E5. Multichannel Publishing – How to Do It
Technology: PUB/XML Type:
Multi-channel publishing has become a mandate for nearly every organization. With the explosion in mobile devices, the mandate is becoming more complex. But along with this complexity comes opportunity to serve more users and more applications. This session offer case studies and practical advice for implementing multi-channel publishing to support your business objectives.
Moderator: David H. Lipsey, Managing Director Global Practice, Media & Entertainment, FTI Consulting
Speakers:
Steve Kotrch, Director, Publishing Technology, Simon and Shuster
Joshua Duhl, Director of Enterprise Product Marketing, Quark
Airbus – A study in multi-channel publishing with Quark

E6. Structured Content and Managing Reuse
Technology: XML/ECM/WCM Type
Reusing content for multiple applications sounds like a no-brainer. Not doing so can seem downright foolish when you compare the alternative workflows and costs. So why doesn’t everybody do it all the time? Well, it is hard, and can seem particularly daunting when you look at the changes required to for a strategy and system that accomplishes reuse. This session includes thoughtful presentations on content reuse to help you understand what is involved in managing reusable content.
Speakers:
Jerry Silver, Lead Product Marketing Manager, EMC/Documentum
XML Standards for Building Content Applications
Jascha Minow, Industry Solutions Specialist, ThirtySix Software
The Power of Content Reuse

E7. Two Views: Content Convergence Strategies
Technology: ECM/WCM Type
Integrating disparate content types can produce powerful information resources where the whole is worth more than the sum of the parts. This session explores trends toward content integration and convergence and provides examples and case studies, and potential missed opportunities. Digital Assets and tools to manage them will be also discussed.
Moderator: Dale Waldt, Senior Consultant, Gilbane Group
Speakers:
Grant Vergottini, XCential
Open Gov: Aggregating & Integrating Public Information in California
Éric Barroca, CEO, Nuxeo
Digital Assets & Transactional Docs: New Challenges of the “2.0” Era

E8. Search Survival Guide: Delivering Great Results
Technology: SEA/GLO Type:
Many companies implementing new search solutions have found themselves in the uncomfortable circumstance of having a shiny new system that still produces too many downright poor results. In this session, leading search implementation experts will lay out the best ways to insure that your new search system is configured and tuned to deliver great results from day one. They will also provide a look ahead at best practices for maintaining the quality of the search over time.
Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Speakers:
Randy Woods, Co-founder & Executive VP, non-linear creations
Best Practices for Tuning Enterprise Search
Miles Kehoe, President, New Idea Engineering

E9/I5. The Next Big Thing: Tomorrow’s Search Revealed
Technology: SEA Type:
Join two of the industry’s most respected thought leaders as they lay out their vision for some of the most important new directions in the world of search. You will learn about innovative work under way today in the labs of Google and Microsoft that will soon impact your experience of search and strategies for retrieval and discovery applications for years to come.
Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Speakers:
Stephen Arnold, ArnoldIT
What You Need to Know About Google Dataspaces
Jeff Fried, Senior Product Manager, Microsoft

E10/I6. Bringing it All Together: Perils and Pitfalls of Search Federation
Technology: SEA Type:
We all struggle with how to pull together the best information from our company’s databases, fileshares, and desktops, not to mention the rich resources of the Web. Search has become our go-to tool, but too often the enterprise search system falls down when it comes to integrating data from disparate sources. In this session, you will get a rapid-fire tour of the challenges and benefits of implementing federated search in the enterprise. You will learn about the key issues of security, access gateways, intelligent merging of results, manipulating multiple indexes, and presentation models for creating effective user experiences.
Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Speakers:
Helen Mitchell Curtis, Senior Program Director of Enterprise Solutions, MacFadden
Federated Search in a Disparate Environment
Larry Donahue, Chief Operating Officer & Corporate Counsel, Deep Web Technologies
Federated Search: True Enterprise Search
Jeff Fried, Senior Product Manager, Microsoft

E11/I7. The Special Case of Categories – and Where To Find Them
Technology: SEM/SEA Type:
Taxonomy has gone from being a term known primarily to librarians and natural scientists to a full-blown enterprise information management practice. This session describes the business case for enterprise-strength categorization and explores the practices, standards, and technologies that are available to bring the productivity and discovery value of taxonomy into the day-to-day working vocabulary of the business. This is a key presentation for IT professionals and business managers alike.
Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Speakers:
Joseph Busch, Founder, Taxonomy Strategies
Taxonomy Validation
Arje Cahn, CTO, Hippo
Find What You Need in Unstructured Content with the Help of Others (and your CMS): Demo of Wikipedia with Faceted Search

E12/I8. It’s Easier with Structure: Leveraging Markup for Better Search
Technology: SEA/SEM Type:
The search experience that most of us are familiar with is still a “Search 1.0” experience that continues to rely heavily on the keyword technology developed as long ago as the ’60s & ’70s. The success Google in particular has had in delivering good search results on the Web is in large part a product of its ability to leverage the markup, or structured data, associated with Web pages to help figure out what the page is about. Inside the enterprise as well, the next generation of “Search 2.0” experiences will rely heavily on a keener intelligence about the nature and context of enterprise content. In this session, you will hear from leading practitioners of content enhancement and semantic search techniques about how they are engineering the next generation of search.
Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Speakers:
Dianne Burley, Industry Specialist, Nstein Technologies
Semantic Search
J. Brooke Aker, CEO, Expert System
A 3-Step Walk Through ECM Using Semantics

E13/I9. Improving SharePoint Search & Navigation with a Taxonomy and Metadata
Technology: SEA/SEM Type
Can’t find content inside of SharePoint? Many organizations struggle to organize their content and don’t understand the options for creating good information architecture. Find out how you can leverage taxonomy and metadata to improve navigation and search in your SharePoint portal. You’ll hear about techniques for implementing taxonomy and metadata using native SharePoint functionality. Speakers will also cover the tool’s limitations and potential solutions for complex taxonomic structures, including custom development and third party add-ons. Key takeaways: taxonomy and metadata demystified; core SharePoint information architecture components; creating and leveraging taxonomies in SharePoint; limitations and solutions for complex taxonomy; and faceted search in SharePoint.
Moderator:
Speakers:
Shawn Shell, Founder, Consejo
Stephanie Lemieux, Consultant, Early & Associates

E14. Multilingual Product Content: 2009 Research Results, Part II
Technology: Content Globalization Type: Panel
The latest research from Gilbane’s Content Globalization Practice takes an in-depth look at how global enterprises are delivering multilingual product content (including technical documentation, training, and customer support information) to worldwide audiences. Sponsors of the research discuss insights emerging from the study. Topics include baking in quality at the source, emerging roles for product content SMEs, integrating content and localization/translation management, and the evolving roles of service providers.
Moderator: Karl Kadie, Senior Analyst, Gilbane Group
Panelists:
Karl Darr, North American Business Development, STAR Group
Joe DiDamo, VP Global Solutions, Jonckers
David Smith, President, LinguaLinx
Kent Taylor, GM North America, Acrolinx

Content Infrastructures

I1. Content Integration Standards: CMIS and JSR 170/283
Technology: ECM/WCM Type:
What should you do when you have to contend with disparate content repositories – when users of one ECM system need to access and store documents on an entirely different one? Conceptually simple but challenging to implement, content integration standards hold great promise for developing an enterprise-wide content infrastructure. We’ll explore the promise and prospects for CMIS and JSR 170/283 with implementers who are addressing content integration problems. Come and learn from their experiences.
Moderator: Geoff Bock, Senior Analyst, Gilbane Group
Speakers:
Naresh Devnani, Managing Director, Lean Management Group
ECM: CMIS or JSR-170/283
Dick Weisinger, Vice President and Chief Technologist, Formtek
CMIS – How Can Content Management Software Keep Pace?

I2. WCM Architectures & Customization
Technology: WCM Type: Presentations
This session explores strategies for deploying and customizing a WCM system to manage Web content. Best practices and common pitfalls will be discussed, along with various tools and approaches to WCM.
Moderator: Dale Waldt, Senior Consultant, Gilbane Group
Speakers:
Seth Gottlieb, Principal, Content Here
Web Content Deployment Patterns
Irina Krasteleva, WCM Lead Analyst, Information Management, CGI
Best Practices and Common Pitfalls for WCM Customization

I3. Infrastructure for Innovation
Technology: WCM Type: Panel
Products and business transactions are increasingly complex. Customer expectations have never been higher or more diverse. A global economy demands a global response. Regulatory requirements continue to grow. And yet, content must be accessible, consistent, up-to-date, accurate, and reliable. These challenges are occurring in an economic downturn where more has to be accomplished with less. But cutting costs won’t fix these problems – it’s time to innovate. This panel brings together four industry leaders who have solved content challenges with innovative solutions based on structured content. Each panelist will give a short overview of their project followed by a discussion of how content infrastructures – people, processes, and technology – combined to make these innovations possible. Their stories will show how you can leverage your content to deliver more value to your customers and to the bottom line.
Moderator: Joan Lasselle, President, Lasselle-Ramsay, Inc.
Panelists:
Andrea Leszek, Director of the Documentation Team, salesforce.com
Chip Gettinger, Vice President XML Solutions, SDL Trisoft
Shuli Goodman, Independent Consultant
Kevin Duffy, Chief Executive Officer, XyEnterprise

I4. Saas and Clouds: Confusion and Clarity
Technology: ECM/WCM Type: Panel
You say “to-MAY-to,” and I say “to-MAH-to.” Are SaaS and cloud computing just two terms for the same technology accessibility model – or not? Whether the same or different in some fundamental ways, what approaches are delivering the most compelling success stories and ROI scenarios today? This lively panel is designed to answer your burning questions about alternatives to installing CM on servers behind your firewall.
Moderator: Mary Laplante, VP Client Services & Senior Analyst, Gilbane Group
Speakers:
Fahim Siddiqui, EVP Product Development, IntraLinks
John Girard, CEO, Clickability
Gregg Johnson, Senior Manager, Product Marketing, Salesforce.com

I5/E9. The Next Big Thing: Tomorrow’s Search Revealed
Technology: SEA Type:
Join two of the industry’s most respected thought leaders as they lay out their vision for some of the most important new directions in the world of search. You will learn about innovative work under way today in the labs of Google and Microsoft that will soon impact your experience of search and strategies for retrieval and discovery applications for years to come.
Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Speakers:
Stephen Arnold, ArnoldIT
What You Need to Know About Google Dataspaces
Jeff Fried, Senior Product Manager, Microsoft

I6/E10. Bringing it All Together: Perils and Pitfalls of Search Federation
Technology: SEA Type:
We all struggle with how to pull together the best information from our company’s databases, fileshares, and desktops, not to mention the rich resources of the Web. Search has become our go-to tool, but too often the enterprise search system falls down when it comes to integrating data from disparate sources. In this session, you will get a rapid-fire tour of the challenges and benefits of implementing federated search in the enterprise. You will learn about the key issues of security, access gateways, intelligent merging of results, manipulating multiple indexes, and presentation models for creating effective user experiences.
Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Speakers:
Helen Mitchell Curtis, Senior Program Director of Enterprise Solutions, McFadden
Federated Search in a Disparate Environment
Abe Lederman, President & CTO, Deep Web Technologies
Federated Search: True Enterprise Search

I7/E11. The Special Case of Categories – and Where to Find Them
Technology: SEM/SEA Type:
Taxonomy has gone from being a term known primarily to librarians and natural scientists to a full-blown enterprise information management practice. This session describes the business case for enterprise-strength categorization and explores the practices, standards, and technologies that are available to bring the productivity and discovery value of taxonomy into the day-to-day working vocabulary of the business. This is a key presentation for IT professionals and business managers alike.
Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Speakers:
Dianne Burley, Industry Specialist, Nstein Technologies
Semantic Search
J. Brooke, Aker, CEO, Expert System
A 3-Step Walk Through ECM Using Semantics

I8/E12. It’s Easier with Structure: Leveraging Markup for Better Search
Technology: SEA/SEM Type:
Search experience of search that most of us are familiar with is still a “Search 1.0” experience that continues to rely heavily on the keyword technology developed as long ago as the ’60s & ’70s. The success Google in particular has had in delivering good search results on the Web is in large part a product of its ability to leverage the markup, or structured data, associated with Web pages to help figure out what the page is about. Inside the enterprise as well, the next generation of “Search 2.0” experiences will rely heavily on a keener intelligence about the nature and context of enterprise content. In this session, you will hear from leading practitioners of content enhancement and semantic search techniques about how they are engineering the next generation of search.
Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Speakers:
Joseph Busch, Founder, Taxonomy Strategies
Taxonomy Validation
Arje, Cahn, CTO, Hippo
Find What You Need in Unstructured Content with the Help of Others (and your CMS): Demo of Wikipedia with Faceted Search

I9/E13. Improving SharePoint Search & Navigation with a Taxonomy and Metadata
Technology: SEA/SEM Type
Can’t find content inside of SharePoint? Many organizations struggle to organize their content and don’t understand the options for creating good information architecture. Find out how you can leverage taxonomy and metadata to improve navigation and search in your SharePoint portal. You’ll hear about techniques for implementing taxonomy and metadata using native SharePoint functionality. Speakers will also cover the tools’ limitations and potential solutions for complex taxonomic structures, including custom development and third party add-ons. Key takeaways: taxonomy and metadata demystified; core SharePoint information architecture components; creating and leveraging taxonomies in SharePoint; limitations and solutions for complex taxonomy; and faceted search in SharePoint.
Moderator:
Speakers:
Shawn Shell, Founder, Consejo
Stephanie Lemieux, Consultant, Early & Associates

I10. Multilingual Product Content: 2009 Research Results, Part 2
Technology: Content Globalization Type: Panel
The latest research from Gilbane’s Content Globalization Practice takes an in-depth look at how global enterprises are delivering multilingual product content (including technical documentation, training, and customer support information) to worldwide audiences. Sponsors of the research discuss insights emerging from the study. Topics include baking in quality at the source, emerging roles for product content SMEs, integrating content and localization/translation management, and the evolving roles of service providers.
Moderator: Mary Laplante, Senior Analyst, Gilbane Group
Panelists:
Joan Laselle, President and Founder, Lasselle-Ramsay
Denis Gachot, President, Systran
Craig Rice, Regional Manager, Vasont Systems

 

Workshops

A: How to Select a Web Content Management System
Instructor:  Seth Gottlieb, Principal, Content Here

Selecting a CMS is not like your typical software selection. Unlike other software categories, the CMS marketplace has no clear winners and there are hundreds of viable solutions. You have options of commercially licensed software , software as a service, and open source software and the systems themselves are all highly configurable frameworks so it is difficult to tell what is an aspect of platform and what is an aspect of the demo . There is no one size fits all solution because your content is tightly bound to business processes and structures that are unique to your organization. Unlike accounting and other operational aspects of your business, there are few industry-accepted standards for managing web content. Maybe the problem with the system you are replacing is not the technology but how you are using it. Selecting a CMS is hard but it is not impossible.

In this session Seth Gottlieb will offer pragmatic advice for conducting an effective CMS selection and will walk through a process to help you to:

• Analyze your requirements to the optimal level of detail
• Understand what you need in a software supplier
• Evaluate potential solutions
• Know what to expect through implementation and beyond

B: Managing the Web: The Fundamentals of Web Operations Management
Instructor: Lisa Welchman, Founding Partner, Welchman Pierpoint

Managing a Web site takes more than just selecting the right technologies or a series of one-off projects. Rather, managing a Website is an integral operational function of an organization. Join Lisa Welchman for a workshop where she outlines the fundamentals of Web Operations Management, a discipline that takes Web management out of the arena of ad hoc projects and silo d technology and moves it into the more mature operations arena.

Lisa will detail the 10 steps that must be taken to successfully manage high-value, efficient Web sites and discuss the four dimensions of Web Operations Management including:

• Strategy: Developing a Web Operations Management strategy
• Governance: Defining Web policies and standards
• Execution: Building an effective and complete Web team
• Measurement: Measuring the success of your Web properties

C: Getting Started with Business Taxonomy Design
Instructors: Joseph A. Busch, Founder and Principal, & Ron Daniel, Principal, Taxonomy Strategies LLC

Business users are more active than ever in the publication and consumption of information. However, many organizations are struggling to engage business users in managing the information they create and consume so that it can easily be found and reused. Information retrieval methods like metadata and controlled vocabularies, historically used only by librarians, now need to be made accessible for use by typical business people. As the content management process is democratized to business users, taxonomy and metadata must adjust to suit those users.

Unfortunately, many organizations have failed to make this adjustment. As a result, many taxonomies are overly complex and far from intuitive for the end users. This problem is exacerbated by confusion about the definitions, uses, and applications for taxonomies and metadata.

This workshop will provide an introduction to taxonomy and metadata benefits, design concepts and implementation strategies. It will also provide detail on a practical design methodology that will allow you to begin designing a business taxonomy for your own organization. Topics covered during the workshop will include:

• Distinction between traditional and business taxonomies
• Justification for a business taxonomy
• Importance and purpose of a taxonomy within an enterprise portal, search engine or other knowledge management tool
• Planning a taxonomy project
• Defining use cases
• Key Components to a Successful Taxonomy Project
• Running a taxonomy workshop
• Defining a value statement
• Defining audiences
• Defining activities (what you do, what people want to do)
• Defining topics

E: Sailing the Open Seas of New Media
Instructor: John Stone, President, CrossTech Partners, LLC

Everyone is talking about social media. Social networks are growing by the day with more and more people joining. New networks are popping up all over the place. Companies are challenged with building out community platforms around their products and services. Corporations are trying to figure out what social media is and how to integrate both the corporate communities and public social media platforms into their businesses.

Where do you start? Should you be on Twitter? What about Facebook? How do you go about building out a platform solution? This workshop will teach new media techniques, including blogging and social media as well as how all of this ties into business strategies and goals. It will provide a roadmap for building out and integrating these solutions.

Join John Stone, President of CrossTech Partners. John is and an experienced digital and social media strategist with over 20 years experience in technology, marketing and sales.

F: Making the Business Case for Content Globalization
Instructor: Andrew Draheim, Principal, Kidd & Draheim

Content solutions aim at improving time to value and time to market while keeping costs under control. Rather than writing and translating the same thing many times, there are ways for streamlining the management of “enterprise content.” One of the most experienced implementers will provide you with insights that will help you to make informed and profound decisions for investing in global content management.

Managing content that will be created, used, and published in many parts of the world brings up questions like:

• How will information be published around the world and delivered to customers?
• Can we streamline our processes and save time or money?
• What technology do we need to acquire, and can the investment be justified?
• How much time do we have before we will need to see results?
• Which licensing model works for us: SaaS, OpenSource, or Commercial?
• How will we avoid typical implementation pitfalls, delays and budget creep?
• How will we manage change and increase user acceptance?

This workshop will help you find answers to those questions. It is aimed at business and technical managers from organizations that need to provide information for more than one market, country, or region, as well as any knowledge-management professional dealing with international multilingual communications. Participants in this workshop will:

• Review application scenarios to define the “must haves” and “wants” for good global content management
• Learn what technologies are available today and which ones must or can be involved in a global translation and content management solution
• Understand financial implications and potential cost savings
• Receive directions on designing specifications that help getting best value solutions that are on time and on budget
• Acquire knowledge and techniques to increase user acceptance.

H: Time for a New Look at Open Source CMS?
Hosted By: The Content Management Professionals Association (CM Pros)

The open source CMS market is maturing and, with the increase in competition, the competitive landscape is changing. The historical leaders have been supplanted by new names, and there is a new emergence of enterprise support for open source tools. With the current economic state, more corporations are taking a new look at the open source CMS options.

This workshop promises to be an interactive and engaging session, enabling you to pose your questions to our panel of experts in a collaborative environment. The session will have representation from end users, analysts, and the open source vendor community. Three 20-minute presentations from each group will be followed by our expert panel discussion, and completed with several round table open discussions on the topics that are most meaningful to you. Attendees will benefit from:

• A fresh look at the open source landscape,
• An understanding of the critical issues surrounding an open source implementation, and
• Evaluation criteria as to whether or not an open source solution is right for them.