Conference Program

Conference sessions are organized by track. Session titles are linked to the schedule, and speakers are linked to their biographies, which include their blog links and twitter handles if they have them. (This page will be updated daily with any additions or changes from now through the conference.) Track links:

Keynotes (K) 

Our conference opens with a look at the big issues affecting the use of web and content technologies for engaging with new and existing customers, as well as partners and colleagues. A carefully selected panel of expert practitioners and technologists will share their experiences and knowledge, and answer questions in an interactive discussion with each other and conference attendees. Whichever track you plan to focus on, this session will provide valuable perspective.

K1. Opening Keynote
This session will look at the big issues affecting the use of web and content technologies for engaging customers. Hear from the executives making it happen.

Moderator: Frank Gilbane, President, Outsell’s Gilbane Group

Panelists:
Marie Williams, Senior Director, Web Innovation, Global Online Services, Hilton Worldwide  
Keith Cook, Global eBusiness Officer, ACE Group
Aaron Hill, Senior Director, Online Strategy & Services, SAS

K2. Industry Analyst Keynote Debate: What’s Real, What’s Hype, and What’s Coming
We invite industry analysts from different firms to speak at all our events to make sure our conference attendees hear differing opinions from a wide variety of (largely competing) expert sources. A second, third, fourth or fifth opinion will ensure you don’t make ill-informed decisions about critical content and information technologies or strategies. This session will be a lively, interactive debate guaranteed to be both informative and fun.

Moderator: Frank Gilbane, President, Outsell’s Gilbane Group

Melissa Webster, Vice President, Content & Digital Media Technologies, IDC
Stephen Powers, Senior Analyst, Forrester
Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group
Tony Byrne, Founder, The Real Story Group & CMS Watch
Kathleen Reidy, Senior Analyst, 451 Group

 

Customers & Engagement Track (E)

Corporate websites are now the most important public face of an organization, and the best way to grow, and communicate with, a broader customer base. Successful sales and marketing now requires Web sites that can reach a global audience, a mobile audience, and an audience familiar with social media and used to richer media. Websites also need to be findable, accessible, engaging, real-time & responsive, and have accurate and timely information that is synchronized with other channels. This is a tall order, but it is what your customers expect, and what companies are building.

Track Designed For:
anyone responsible for marketing, business, or technical aspects of public facing websites, including, sales & marketing, digital marketing, brand managers, business units with P&L, Web strategists, IT, Web managers, business managers, digital media, e-commerce managers, content managers & strategists.

Customers & Engagement Track Sessions

E1. Customers & Engagement Track Keynote – The New World of 360˚ Digital Marketing
WCM systems are going through a transformation. While the past emphasis has been on simplifying the task of managing web content for non-technical users, advances in technology are allowing vendors to shift their attention back to empowering marketers to engage consumers with their websites. In addition to being extremely entertaining, this session will explore the critical questions to be answered before determining a WCM strategy. It will also introduce many of the subjects covered in the Customers & Engagement track.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group

Robert Rose, Founder & Chief Troublemaker, Big Blue Moose

 

E2. Adopting to the New World
In today’s world, customers often form opinions about businesses based on their experiences on brand websites and across the internet. Yet, many organizations still broadcast dysfunction because their management practices don’t align with the 21st Century business dynamic, and younger, more nimble companies are finding ways to better engage the same customers. This session discusses how organizations can adopt to the new world of digital marketing.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group

Lisa Welchman, Co-Founder, WelchmanPierpoint
The Digital Deca, 10 Management Truths for the Web Age

 

E3. Next Thing You Know… You’re Global
OCLC Online Computer Library Center has served member libraries around the world for years, but became a truly global organization four years ago with the merger of a European partner. With regionalized services and members in the Americas, Asia, Africa, Europe, the Middle East and Australia, and offices in 10 countries, OCLC has quickly outgrown its content management system and infrastructure. Consequently, OCLC recently purchased a state-of-the-art Web content management system to match its business needs. The presentation will feature a case study that includes:

  • Key signs of CMS language insufficiency
  • Chief requirements for a multilingual CMS
  • Selection winners and challengers
  • Strategies for translation automation
  • Lessons learned from implementation and migration
  • Useful tools for scoping, auditing and introducing your site(s) to your new vendor
  • The true cost of making a change

This presentation is aimed at business and Web managers from commercial companies and public organizations who have a need to upgrade their global Web presence. It will be especially useful for those Web professionals who have only a limited translation budget and cannot afford sufficient in-house resources to manage the full translation process.

Moderator: Mary Laplante, Vice President & Lead Analyst, Gilbane Group

Andrew Lawless, Principal, Dig-It! Consulting
Debra Lewis, Web Content and Localization Manager, OCLC Online Computer Library Center

 

E4. Gathering Customer Intelligence – Are You Listening to Your Customers?
In order to be persuasive, one must first be perceptive. The perceptive layer, or customer intelligence layer, of a web property is a key component of successful online engagement. This session will review the best practices for how to ‘listen’ to consumers through the use of analytics, search, social media, etc, and how to integrate this information back into your web presence to improve the user experience, engage consumers, and ultimately increase conversions.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group

TBD, Skype

E5. How to Build a Content Strategy – Practical Principles for Influential Web Content
All too often, when charting the plan toward consumer engagement, content seems to be an afterthought. However, web content is the key to a successful user experience and delivering a consistent brand message. This session will outline the principles of a sound content strategy and how to create one.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group

Colleen Jones, Founder, Content Science
Margot Bloomstein, Principal of Appropriate, Inc

E6. Research Insights: Multilingual Marketing Content and Strategic Brand Management
The latest research from Gilbane’s Content Globalization Practice focuses on emerging best practices for addressing the unique challenges associated with creating, managing, and delivering multilingual marketing content, which is distinctly different from other classes of corporate content. The study team presents highlights from the research, including insights into how leading practitioners are improving and advancing their global content value chains for marketing content, creating new competitive advantage, and bringing their practices into closer alignment with larger business goals.

Moderator: Mary Laplante, Vice President & Lead Analyst, Gilbane Group

 

E7. Putting it into Action – Molding the Customer Experience
Having trouble getting started? With all the talk about Customer Intelligence Engines, Audience Engagement Frameworks, perceptive and persuasive content, etc., what can the average organization do to implement such capabilities? This will be an engaging how-to session to demonstrate a process for how organizations can get started leveraging their content to engage consumers in a personalized, meaningful way.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group

Melissa Casburn, Director of User Experience, ISITE Design
Darren Guarnaccia, VP Product Marketing, Sitecore

 

E8. Metrics – Measuring the Results of Digital Marketing

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group

Brett Zucker, Chief Technology Officer, Bridgeline Digital

Colleagues & Collaboration Track (C)

Well-designed internal websites for collaboration on projects or operational activities, whether in the form of intranets, portals, blogs, or wikis are critical for supporting modern corporate missions. Social software has reignited interest in enhancing employee collaboration and knowledge sharing, and the right use of social software, alone or combined with an intranet or portal, is a competitive requirement. Employees already use it, and expect it, and can be much more productive with it. While some business use-cases are obvious, companies are a long way from having enough experience to know how best to integrate and deploy different types of social software to best support business requirements.

Track Designed For:
anyone responsible for internal websites, portals, collaboration & knowledge sharing, including, knowledge managers, product managers, project managers, IT, departments (R&D, support, mfg, financial, legal, authoring, etc.).

Colleagues & Collaboration Track Sessions

 

C1. Track Keynote: The State of Enterprise Collaboration
How important is collaboration to organizations and how well are they really doing it? What collaboration challenges are common among large enterprises? Are there specific types of collaboration being successfully conducted? Is Social Business possible or just a dream? Hear the opinions of this panel of business leaders, analysts, and consultants on these topics and others, as we explore the current realities of enterprise collaboration and peek at it’s future.

Moderator: Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software, Gilbane Group

Barry Libert, CEO, Mzinga

C2. Portal 2.0 Summit
Enterprise Portal is a mature software category, yet it seems to be undergoing rejuvenation, thanks in large part to the efforts of the open source movement. Join us as the founders of three open source enterprise portal software providers discuss the past, present, and future of enterprise portals.

Moderator: John Petersen, Sutro Software

Arje Cahn, CTO, Hippo
Tugdual Grall, VP Product Development, eXo
Paul Hinz, CMO, Liferay
Emmanuel Garcin, GM North America, Jahia

 

C3. Portal or Enterprise Social Software: Which Collaboration Environment to Choose?
Today’s Enterprise Social Software strongly resembles Enterprise Portal technology in terms of included functionality and deployment patterns. This session will examine the similarities and differences between these two technologies and explore criteria that an organization can use to decide which platform will best serve their collaboration needs.

Moderator: Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software, Gilbane Group

David Suess, CEO, Northern Light
Greg Lloyd, President & Co-Founder, Traction Software
Jay Batson, Vice President & Co-Founder, Acquia

C4. The Why and How of Employee Engagement
Customer Engagement is the hot buzzword in marketing circles these days. Can the concepts, practices, and technologies behind collaborating more closely with customers be applied to the employer-employee relationship? This session looks at why employee engagement matters and how to increase it in your organization.

Moderator: Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software, Gilbane Group

Sara Roberts, President/CEO, Roberts Golden Consulting, Inc.

 

C5. Social Publishing: Strategic Content as Social Objects in the Extended Enterprise
Content has always been a focal point of interactions amongst employees, business partners, suppliers, and other members of the extended enterprise. However, the emergence of enterprise social software has placed a renewed importance on strategic content that serves as collaboration objects in digital interactions. This panel will discuss what types of content are strategic social objects in the extended enterprise, why they are important to business performance, and how they should be managed.

Moderator: Geoff Bock, Senior Analyst, Collaboration & Enterprise Social Software, Gilbane Group

Jerry Silver, Senior Product Marketing Manager, EMC Documentum xCP
John Eckman, Senior Director, Optaros

C6. Social Intranets: How Interactivity Spurs Intranet Usage
Intranets have moved from static to dynamic content publishing environments, yet they continue to suffer from low utilization. Learn how two organizations have increased employee engagement on their intranets by adding social collaboration capabilities.

Moderator: Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software, Gilbane Group

Ryan Gruss, Intranet Project Lead, Continuum

 

C7. Integration of Consumer Social Software with Enterprise Systems
Does usage of consumer social sites such as Facebook, Twitter, YouTube, and Flickr have a place inside businesses? Hear from some organizations that believe so, as they describe why and how they have integrated consumer social sites with their enterprise systems.

Moderator: Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software, Gilbane Group

Tom Wentworth, Vice President, Product Marketing, Episerver

 

Content Technology Track (T)

There are many different technologies involved in building web and enterprise content applications. Some of them are simple and some complex, some are open source and some are commercial, some are available via license, some as a service, some are ready for prime time, some aren’t, and some might be ready, but are controversial.

Track Designed For:
those who are either responsible for technology decisions, or those who need to keep up-to-speed with the latest technology for enterprise content applications of all types, including, central IT, departmental IT, strategists, and managers who need to know what’s possible and what’s coming.

Content Technology Track Sessions

T1. Technology Track Keynote
A panel of thought leaders and visionaries leading content technology development share several critical ideas and concepts to consider and take questions from the audience.

Moderator: Dale Waldt, Senior Consultant, Gilbane Group

Cornelia Davis, Senior Technologist, Architecture Group, Office of the CTO, EMC Corporation
Jason Hunter, Principal Technologist, MarkLogic
Cheryl McKinnon, Chief Marketing Officer, Nuxeo
Marcel Meth, Independent Senior SharePoint Analyst

T2: Smart Content In the Real World: Case Studies & Real Results
XML content with semantic enrichment enables some powerful and interesting applications, including modular reusable topics, dynamic assembly of content by areas of interest, and distributed collaboration in the cloud. This session will describe what makes XML content smart and explore how it changes how we create and manage it with real world examples of smart content in action.

Moderators: Dale Waldt, Senior Consultant & Geoff Bock, Senior Analyst, Gilbane Group

TBD, IBM IDCMS Case Study: Evolution of Smart Content in the Enterprise

T3. Rethinking Content Management Systems
User expectations and new technology have changed the role of content management and delivery systems. Interactive capabilities of Web 2.0, convergence of back end and front-end systems, and other factors are changing how we manage and deliver content.

Moderator: Dale Waldt, Senior Consultant, Gilbane Group

Deane Barker, Content Management Practice Director, Blend Interactive
Dawn of the Web Content Delivery System (WCDS)
Laurence Hart, Director of Technology Solutions, Washington Consulting
Revisiting ECM in the 2.0 World

 

T4. Open Source Tools Changing the Content Management Landscape
Open Source tools have a lot of promise for reducing costs while delivering robust functionality. The future technology landscape will increasingly include free and supported open source tools. This session helps you understand how open source is evaluated for use in mature professional applications.

Moderator: Dale Waldt, Senior Consultant, Gilbane Group

Sean Walker, Co-Founder, Chief Architect, DotNetNuke Corp.
Open Source Tools That Are Changing the Content Technology Landscape
Kian T. Gould, CEO, AOE Media
Selecting an Open Source Content Management Solution

 

T5. Evaluating the SharePoint Ecosystem
Microsoft SharePoint boasts a large and quite diverse “ecosystem” of consultants, integrators, and add-on software vendors. For customers, though, this landscape can be very confusing. Who are the key players? what sort of supplementary tools do you need? What are the pros and cons of going outside Redmond for key services? How does SP 2010 change all this? Tony Byrne from SharePoint Watch (a service of the Real Story Group) will try to answer all your questions.

Tony Byrne, Founder, Real Story Group (formerly CMS Watch)

T6. Game Changing Content Technologies
Rapidly evolving content tools provide new capabilities and advantages to implementers such as integrated content platforms and distributed collaboration. This forward-looking session explores the direction of content technology platforms and documentation systems and roles and how they affect content processes.

Moderator: Dale Waldt, Senior Consultant, Gilbane Group

Mark Fidelman, EVP, MindTouch
Customer Support and Social Documentation: The Balance of Power is Shifting
Jason Hunter, Principal Technologist, MarkLogic
Protecting Investments, Identifying Threats, Optimizing Processes, and Tracking Outbreaks with Analytics Against Unstructured Data

 

T7. XML Implementations & Information Lifecycle
XML and content tools need to be thoughtfully configured to create feasible processes that produce the desired business benefits. This session explores the XML information lifecycle and how XML and content tools and systems can be deployed to their best advantage.

Moderator: Dale Waldt, Senior Consultant, Gilbane Group

Barry Schaeffer, Senior Consultant, Gilbane Group
Managing the XML Information Life Cycle in a Changing World
Doug Gorman, Founder, Simply XML
Just in Time and Just Enough DITA for Enterprise Adoption
Liz Fraley, Founder and CEO, Single-Sourcing Solutions
Component Content Management

 

T8. 2011 – the Year of Semantic Search?
Analysts have long forecast that semantic search and text analytics would bring about a smarter search, but the reality is that semantics have yet to make major inroads in popular search experience. In this session, you will hear from leading practitioners about their views about the state of the art in content enhancement, semantic search techniques, analytics on unstructured data, and intelligent user interaction designs, and when these advanced technologies will usher in a next generation of search experiences.

Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC

Leslie Owens, Senior Analyst, Forrester Research
Lynda Moulton, Senior Analyst, Gilbane Group
Sue Feldman, Research Vice President, Content Technologies, IDC

 

T9. Web Site Search – the Next Generation
The quality of user interaction experiences on major web sites has been changing dramatically, with increasing use of video and other rich media, with more intelligent and dynamic navigation schemes, with richer personalization, and with more accurate and suggestive site search functionality. In this session, you will hear from leading practitioners about how they are engineering the next generation of site search platforms, with applications from intranets to B2B portals to the largest e-commerce sites.

Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC

 

T10. Applications of Search in SharePoint
Microsoft’s SharePoint software is rapidly becoming a core platform in the enterprise IT infrastructure of many organizations. Managing the design, execution, quality, and range of search implementations in and around SharePoint has become a key priority for both IT and line-of-business managers. In this session, you will hear from thought leaders and leading practitioners about how they are making SharePoint information accessible to employee groups through innovative applications of search technologies.

Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC

C. Scyphers, Chief Architect, Daemon Consulting, LLC

 

T11. Design for Mobile Search – Interaction Models for Smart Devices
Mobile search is experiencing rapid innovation, driven by the advent of touch-centered smart phones. In this session, we will share current research and practices around interaction models, usage trends and new business approaches for the mobile search experience, and see how consumer mobile is shaping expectations for search in the enterprise.

Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC

Brooke Aker, CEO, Admantx

 

T12. Social Search – Real Time Intelligence for Enhanced User Experiences
Social search is commanding more and more attention, taking bandwidth and visitors from traditional document-based web search sites and offering alternative models for information sharing in the enterprise. Today people turn to social data to help answer questions, target buyers, and empower employees. This session will explore the accelerating convergence of social activity and search, and identify how this trend will impact everything from product recommendations to enterprise knowledge sharing.

Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC

Navdeep Alam, Development Lead, Social Intelligence Applications

 

T13. Case Studies: Building & Buying

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group

Mark Korey, Internet Applications Manager, SAS
Jarrod Gingras, Analyst, Real Story Group
TBD, MIT-Sloan

 

Content Publishing Track (P)

Multi-channel publishing has been a goal of many organizations for years, but it is now more important than ever – and not that much easier. In addition to more traditional print and web channels, smartphones, e-book readers, other mobile devices, and even “in-product” displays need to be considered. In addition to more channels, there are more media types to manage. Dynamic publishing is a key business requirement for both single and multi-channel delivery.

Track Designed For:
those responsible for content creation, management, and multi-channel/multi-lingual publishing, IT and others that need to learn about publishing technology because of new multi-channel demands, including corporate or commercial publishers, content managers, digital asset managers, documentation managers, and information architects.

Content Publishing Track Sessions

P1. A Blueprint for Book Publishing Transformation – Content Management and Metadata Across Publishing Systems
As publishers see digital revenues grow and channels multiply, they are finding that their various systems need to grow more flexible to accommodate new products, new partners, and new business models. This session looks at some recent research conducted by the Gilbane Group that looks specifically at how publishers are extending their current systems, adopting new ones, and working to integrate them for more optimal business and content operations.

Moderator: John Parsons, Principal, Byte Media Strategies

Bill Trippe, Vice President & Lead Analyst, Gilbane Group

P2. Mobile App Development from the Trenches: How Developers Shape Content and Interactivity for Today’s Devices
With smartphones and tablets exploding in usage, publishers are racing to deliver content to new types of users who are expecting rich, interactive experiences. Yet publishers are often dependent on third parties who can create these apps for them. This session delves into how some of the standard publishing apps work, and how developers create some of the more advanced features that users are demanding.

Moderator: John Parsons, Principal, Byte Media Strategies

Geoff Shaw, Vice President, Director of Digital Media, The Sporting News
Jay Hartley, Senior VP, Technology, Taunton Press
Jason Sawtelle, Director, Premedia Sales, Quad/Graphics
Jeff Gapp, Channel Evangelist, Woodwing USA
Paul Michelman, Director, Product Development, Harvard Business Review Group

 

P3. Are Smartphones and Tablets A Content Provider’s Field of Dreams?
As smartphones and tablets grow in usage, publishers are eager to learn more specifically how owners are using these devices to interact with content. Are user expectations and habits different on tablets from what they are on, say, notebooks or netbooks? This session looks at some recent Outsell consumer research into these questions and others about this new generation of devices.

Moderator: Bill Trippe, Vice President & Lead Analyst, Gilbane Group

Ned May, VP & Lead Analyst, Outsell, Inc.

 

Workshop A: Insider’s Guide to Selecting WCM Technology

Instructor: Tony Byrne, Founder, RealStoryGroup (CMSWatch)

If you are a website or intranet manager or architect, this year may well find you looking to implement new tools or refresh dated platforms. However, you face a wide and growing array of vendors willing to address your problems. Which ones offer the best fit for your particular circumstances?

This fast-paced workshop led by CMS Watch founder Tony Byrne will help you understand the broad but converging marketplaces for Web CMS technologies. Tony will sort out the key players and business models, and offer you a roadmap for deciding which types of technologies and vendors provide the best long-term fit for your needs.

The workshop will answer several key questions:

  • How can you quickly distinguish among the 120 major toolsets across these marketplaces?
  • How are changes in the open source landscape impacting your options today and going forward?
  • Where does Web Publishing intersect with emergent technologies?
  • What should you expect to pay for these tools?
  • What are the critical, can’t-ignore architectural distinctions you need to make?
  • How mature are the vendors?
  • What are the strengths and weaknesses of some key players, including Microsoft, IBM, and Oracle
  • How can you insure that your selection process meets your original business objectives?
  • Which should you pick first: Agency, Integrator, Vendor, or…?
  • What are some major pitfalls others have made that you can readily avoid?
  • How are these marketplaces likely to evolve in the coming years, and how can you best align your firm to take advantage of future innovation?

Are there other questions you want answered? Feel free to send them to Tony at tbyrne@cmswatch.com, so that he can weave them into the workshop. Or, simply bring them that day. Hope to see you there.

Workshop B: Learn to Develop an Actionable Intranet Strategy

Instructor: Scott Liewehr, Senior Analyst, Web Content Management, Gilbane Group

We are all intrinsically aware that a strategic plan is an critical component of any successful intranet, but most organizations tend to ignore their inner voices and jump in headfirst without one anyway. Unfortunately, this is a recipe for underachievement, and potentially disaster. Maybe it’s the process: the manner in which an intranet team arrives at such a plan can be excruciatingly long and painful… Or, it can be relatively straightforward (and some might even say “fun!”) if you know what you’re doing. By the time you leave this workshop, you will definitely know what you’re doing.

In this hands-on workshop, Gilbane’s Sr. WCM Consultant, Scott Liewehr, will guide participants through the production of an actual Intranet Strategy for a faux company. In cooking-show fashion, Scott will define the ingredients of an actionable strategy, and then lead the group through various exercises to develop all the core elements.

By the end of the workshop, attendees should expect:

  • To be convinced that an actionable intranet strategy should be no longer than 5-10 pages, often in PowerPoint format
  • To learn the essential components of an intranet strategy, and how to develop them
  • To understand how to incorporate an intranet strategy into the decision-making process going forward
  • To be able to put their learnings into action when they get back to the office on Monday!

Workshop C: Managing Smart Content: How to Deploy XML Technologies across Your Organization

Instructors:
Dale Waldt, Senior Consultant, XML & Content Technologies, Gilbane Group
Geoffrey Bock, Senior Analyst, Collaboration & Social Computing, Gilbane Group

Smart content holds great promise. First with SGML and now with XML, we are marking up content with both formatting and semantic tags, and adding intelligence to electronic information. Using richly tagged XML documents that exploit predefined taxonomies, we are developing innovative applications for single source publishing, pharmaceutical labeling, and financial reporting. By managing content snippets in a granular yet coherent fashion, these applications are revolutionizing our capabilities to meet business needs and customers’ expectations.

What’s working and why? What are the lessons learned from these innovative applications? Does the rapid growth of web-based collaborative environments, together with the wide array of smart content editors, provide the keys to developing other business solutions? There are many promising approaches to tagging content while doing work. Yet we still face an uphill battle to smarten up our content and develop useful applications.

In this workshop, members of the Gilbane practice on XML technologies will share our experiences and provide you with practical strategies for the future. We will address a range of topics, including:

  • The business drivers for smart content
  • Some innovative content management techniques that make authors and editors more productive
  • The migration paths from ‘conventional’ documents to smart content
  • How to apply industry-specific taxonomies to tag content for meaning
  • The prospects for mash-ups to integrate content from disparate application communities

We will discuss both the rapidly developing technologies available for creating, capturing, organizing, storing, and distributing smart content, as well as the organizational environment required to manage content as business processes. We will identify some of the IT challenges associated with managing information as smart content rather than as structured data, and map strategies to address them. We invite you to join the conversation about how best to exploit the power of XML as the foundation for managing smart content across your organization.

Workshop D: Solutions for Managing and Publishing Multilingual Content

Instructor: Andrew Lawless, Globalization Consultant, Principal, Dig-IT!

Are you struggling to balance your budget with the growing demand for localized content? Is your translation process too manual, too slow, too costly?

Explore content globalization strategies that get you ahead of the curve and in front of a global audience! Web Globalization authority Andrew Lawless, Principal of Dig-IT! will share proven content solutions for easy publishing, managing and updating of time-critical multilingual content.

In this workshop you will learn about:

  • Case studies form leading global organizations
  • Available technologies and providers
  • Workflow best practice
  • Budget requirements
  • Immediate ROI opportunities
  • Successful implementation scenarios
  • Practical tips for improving your content translation practice right now.

Rather than writing and translating the same thing many times, companies and organizations that have a presence in more than one country are looking for ways to streamline the management of “enterprise content”. Content solutions aim at improving time to value and time to market while keeping costs under control. This workshop helps you to understand the individual challenges of your organization, identify the technology needed to address them, and to effectively implement your solution.

Participants in this workshop will:

  • Review up-to-date technical and functional requirements for content and translation management solutions
  • Develop a complete understanding of budget requirements
  • Explore implementation scenarios for quick ROI
  • Learn how to get started with immediate positive impact.

This seminar is aimed at business and technical managers from commercial companies and public organizations who have a need to provide information to more than one market, country, or region, as well as any knowledge-management professional dealing with international multilingual communications.