Conference Program
Conference sessions are organized by track. A few sessions belong to multiple tracks and have descriptions repeated in each track for your convenience. Session titles are linked to the schedule, and speakers are linked to their biographies, which include their blog links and twitter handles if they have them. (This page will be updated daily with any additions or changes from now through the conference.) Track links:
Keynotes
Web Business & Engagement (W)
Managing Social Software & Collaboration: Internal & External (C)
Enterprise Content, Search & Publishing (E)
Content Infrastructures (I)
Pre-conference Workshops
Keynotes
K1. Opening Keynote Panel – A Conversation About Content, Collaboration & Customers
In our opening keynote panel we will have a candid conversation with senior managers that are responsible for large public web presences that are critical to their organizations’ mission:
As Director of Mass.gov, Susan Parker has responsibility for the Commonwealth of Massachusetts’ official website, actually comprised of 75 websites with different combinations of requirements dictated by agency, resident, business, and visitor needs.
Michael Edson is Director, Web and New Media Strategy, Office of the CIO, at the Smithsonian Institution. The world’s largest museum complex and research organization composed of 19 museums, 9 research centers, and the National Zoo, the Smithsonian is a public institution with lots of competitors, and even more types of content to manage.
Luuk de Jager, Senior Director, B2C Organizational Empowerment, Central Marketing Office Online, Philips Consumer Lifestyle, is helping marketing managers more effectively engage 100 million online consumers with 5000 new products each year in 42 languages.
How do you effectively engage online with your customers? How can you be sure to reach all your customers? How do you meet the sometimes-competing needs of different constituencies both externally and internally? How do you manage collaboration between content contributors for consistency and quality? How do you implement social software and support user generated content so that it is a valuable addition to site visitors? How much control do you exert? These are some of the questions the panel will address.
Join us for an interactive and educational opening session. Conference attendees are encouraged to come with questions, and can also suggest questions in advance via our social media channels or email.
Moderator: Frank Gilbane, CEO Gilbane Group
Panelists:
Susan Parker, Director, Mass.gov, Commonwealth of Massachusetts
Michael Edson, Director, Web and New Media Strategy, Office of the CIO, Smithsonian Institution
Luuk de Jager, Senior Director, B2C Organizational Empowerment, Central Marketing Office Online, Philips Consumer Lifestyle
K2. Industry Analyst Debate – What’s Real, What’s Hype, and What’s Coming
We invite industry analysts from different firms to speak at all our events to make sure our conference attendees hear differing opinions from a wide variety of expert sources. A second, third, fourth or fifth opinion will ensure you don’t make ill-informed decisions about critical content and information technologies or strategies. This session will be a lively, interactive debate guaranteed to be both informative and fun. Conference attendees are encouraged to come with questions, and can also suggest questions in advance via our social media channels or email.
Moderator: Frank Gilbane, CEO Gilbane Group
Panelists:
Melissa Webster, Vice President, Content & Digital Media Technologies, IDC
Stephen Powers, Senior Analyst, Forrester
Dale Waldt, Senior Analyst, Gilbane Group
Kathleen Reidy, Senior Analyst, 451 Group
Guy Creese, VP & Research Director, Collaboration and Content Strategies, Burton Group
Web Business & Engagement (W)
W1. Web Content Management Best Practices
Technology: WCM Type: Presentations
It is a natural tendency for IT and even business users to focus too heavily on technology when thinking about a new content management project. Technology choices are critical and can be daunting given the number and variety of solutions available. But you can’t be sure of making a good choice unless you have a solid understanding of what the users of the CMS need and want to do with the content. That is you need a content strategy before your acquisition strategy. This session includes two presentations on what this means and what you need to do.
Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group
Speakers:
Kristina Halvorson, President, Brain Traffic &
Jeffrey MacIntyre, Principal, Predicate, LLC
Content Strategy: The Foundation for Web and CMS Success
Joan Lasselle, President, Lasselle-Ramsay, Inc.
Focus on the User, the Rest Follows
W2/I1. The Rise of Open Source in Content Management
Technology: WCM Type: Presentations
There is a growing acceptance of open source in content management but working with open source software has its own peculiarities and nuances. This session will look at the market for open source content management tools, will examine the complexities of open source models generally and the adoption of content management technologies specifically.
Moderator: Kathleen Reidy, Senior Analyst, 451 Group
Speakers:
Seth Gottleib, Principal, Content Here
Kathleen Reidy, Senior Analyst, 451 Group
W3/E11. Content Modeling and Information Architectures for Content Management
Technology: WCM/ECM Type: Presentations
Understanding how your content is used is much more complex than it may seem at first, and once you think you do understand, there are two exercises you need to go through before you can be confident your content management deployment will be successful. You need to make sure the content is organized so that visitors can easily find what they are looking for, and you need to make sure that your CMS can actually manage the different content types to facilitate both user scenarios, and behind the scenes content and data management. That is you need to understand content modeling and information architecture.
Moderator: Rahel Anne Bailie, President, Intentional Design Inc.
Speakers:
Deane Barker, Content Management Practice Director, Blend Interactive Inc
Content Types: The Building Blocks of Your Content Model
Peter Iuvara, MCP, PMP, Director, Consulting Services, MindSHIFT Technologies, Inc.
Empower Business Users through Better Information Architecture and Taxonomy
W4/E12. Engaging Mobile Customers
Technology: WCM/MOB Type: Presentations
“Smart phones”, such as the iPhone, have already dramatically changed the way many customers interact with businesses. Whether it is though a standard web browser on the phone, or a custom application, you need to make sure the customer experience is smooth and functional. This session will help you get up-to-speed on what can be done today with mobile experiences.
Moderator: Bryant Shea, Director, Content Management and Mobile
Speakers:
Glen McInnis, Practice Lead Enterprise Content Management, non-linear creations
Engaging Mobile Users
TBD, Nikon
W5. Content Management in Practice
Technology: WCM/ECM/GLO Type: Presentations
This session includes two presentations from large organizations on their experiences with content management.
Moderator: Irina Guseva, Senior Editor, CMSWire
Speakers:
Gerrit Berkouwer, Internet Project Manager- Overheidscommunicatie Nieuwe Stijl (ONS), CSPO Ministry of General Affairs/Government Information Service (Dutch National Government) &
Tjeerd Brenninkmeijer, CCO, Hippo
Dave Bierut, Associate Director of Interactive Marketing, Genzyme Biosurgery &
Jeff Cram, Chief Strategy Officer and Co-founder of ISITE Design
W6. Attracting and Keeping Customers
Technology: WCM Type: Presentations
Making sure your website is optimized for search engines is critical for attracting new visitors, and embedding SEO best practices in your CMS as much as possible helps keep your site getting eyeballs. Content management (and other) systems contain much more functionality than most people use, needlessly complicating the interface and detracting from the user experience. Configuring your site for search engines and based on what your visitors do will help keep them coming, coming back, and staying longer. This session will help you with both these important practices.
Moderator: Brett Zucker, Executive Vice President and Chief Technical Officer, Bridgeline Software
Speakers:
Randy Woods, Co-founder & Executive VP, non-linear creations
Embedding Search Engine Optimization Best Practices during WCMS Deployment
Joern Bodemann, CEO, e-Spirit
Why On Earth Did They Design It That Way?
W7/C9. Social Publishing and WCM
Technology: WCM/SOC Type: Panel
WCM is undeniably getting more social as WCM vendors add social and collaborative components, but many customer-facing community efforts remain separate from WCM technologies. This session will look at the pros and cons of working with WCM tools that have social capabilities versus stand-alone social software and it will investigate “social publishing” options that claim to effectively handle both areas.
Moderator: Kathleen Reidy, Senior Analyst, 451 Group
Panelists:
David Carter, CTO, Awarenes
Bryan House, Director Marketing, Acquia
Ben Kiker, CMO, Jive Software
Lars Trieloff, Product Manager, Social Collaboration, Day Software
Dmitri Tcherevik, CTO, FatWire Software
W8. Best Practices for Moving to a Modern Web Content Management System
Technology: WCM/ECM Type: Presentations
This session continues our focus on WCM best practices, and covers the tricky human factors of change management and WCM migration strategy. Also covered are more tips for increasing traffic and engagement, optimizing workflows, organizing content, and increasing productivity.
Moderator: Jeff Cram, Chief Strategy Officer and co-founder of ISITE Design
Speakers:
Christine Pierpoint, Partner, WelchmanPierpoint
Diane Burley, Industry Specialist, Nstein Technologies
W9/E13/I7. Open Source CMS Powwow Technology: WCM/ECM Type: Panel
Just a few short years ago many organizations wouldn’t think of implementing an open source content management system. Today, thousands of major global companies have implemented solutions like Drupal, Joomla!, Plone and WordPress, to name a few. In this session, Joe Bachana, Founder and CEO of DPCI, has invited major luminaries from these four open source CMS projects to help attendees better differentiate each system from each other. Particular attention will be paid to calling out the strengths of each system. The session will also pay close attention to any feedback or lingering criticism in the market that open source CMS platforms still face.
Moderator: Joseph Bachana, President/Founder DPCI
Panelists:
Mitch Pirtle, Joomla Project
Jay Batson, Founder and Former CEO, Acquia, Drupal Project
Scott Paley, CEO, Abstract Edge, Plone Foundation
W10/C11. Case Studies Technology: WCM/SOC/GLO Type: Presentations
Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group
Speakers:
Luuk de Jager, Senior Director, B2C Organizational Empowerment, Central Marketing Office Online, Philips Consumer Lifestyle &
Natasja Paulsenn, Partner, Ordina Consulting
Jim Freville, Regional Sales Manager, Across Systems
W11. Pushing the Envelope: Innovative Ways to Extract the Maximum Value from Your WCM Technology: WCM Type: Presentations/Panel
Managing content efficiently and effectively is one part of the equation, but how is your organization using that content to move the business forward? Organizations are just beginning to realize that WCMs contain the key to a wealth of information about their customers and prospects given their presence at the heart of the conversation. To leverage these insights, WCMs must become a vital part of every company’s marketing strategy. This session will include a two-part presentation by leaders in the industry who are at the forefront of this new trend in content management, as well as a panel discussion and conversation with the audience.
Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group
Speakers:
Ian Truscott, Vice-President, WCM Product Strategy, Alterian
Darren Guarnaccia, VP Product Marketing, Sitecore
Managing Social Software & Collaboration: Internal & External (C)
C1. Collaboration Challenges 1: Collaborative Content Creation
Technology: SOC/PUB Type: Panel
An interactive discussion of common (and uncommon) obstacles to collaborative content creation. For each obstacle raised, we will discuss specific business practices and technologies that can help overcome the challenge. Audience members are encouraged to participate equally with panelists.
Moderator: Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software, Gilbane Group
Panelists:
Chris Paquin, Associate Director, Emerging Technologies, Sun Life
Andrew Davis, Chief Strategy Officer & Co-Founder, Tipping Point Labs
C2. Collaboration Challenges 2: Sharing Content
Technology: SOC Type: Panel
An interactive discussion on challenges to effective content sharing within and outside of the firewall. The panelists and audience will exchange their experiences with business practices and technologies that have improved content sharing for their organization or customers’ businesses.
Moderator: Geoffrey Bock, Senior Analyst, Collaboration & Enterprise Social Software, Gilbane Group
Panelists:
Bob Lindenberg, Senior Vice President, Putnam Investments
Ginger Richards, Pew Research Center
Jason Cordello, Vice President, Knowledge Infusion
C4. Collaboration Challenges 4: Fostering and Supporting Conversations
Technology: SOC Type: Panel
An interactive discussion on challenges to conducting conversations across the enterprise. The panelists and audience will exchange their experiences with business practices and technologies that have improved tacit knowledge sharing for their organization or customers’ businesses.
Moderator: Rachel Happe, Principal & Founder, The Community Roundtable
Panelists:
Claire Flanagan, Senior Manager, Knowledge Program and Enterprise Social Software, CSC
Chris Howe, Director, Global Online Marketing, Avid Technologies
Naomi Marr, Independent Consultant, Web Marketing and Community Management
C5. Collaboration Challenges 5: Fostering and Supporting Innovation
Technology: SOC/ECM Type: Panel
Panelists and audience members will engage in an interactive dialog on the challenges that organizations face in instituting an innovation management discipline. For each obstacle raised, we will discuss specific business practices and technologies that can help overcome the challenge.
Moderator: Carl Frappaolo, Co-founder & Principal, Information Architected
Panelists:
Mary Lou Tierney, Enterprise Architecture Planning and Innovation, MITRE
Melanie Browne, Librarian & Project Manager, Maple Leaf Foods
C6/I8. Microsoft SharePoint 2010: How Will It Impact Your Collaboration Strategy?
Technology: SOC/ECM/INF Type: Panel
Microsoft SharePoint 2010 promises to a significant upgrade to the 2007 version, particularly in terms of its social interaction capabilities. Hear a range of perspectives on how the newest version of SharePoint might affect organizational collaboration strategies. Ask the panelists and other audience members questions relevant to your organization’s current or anticipated plans for SharePoint 2010.
Moderator: Sadalit P. Van Buren, Microsoft SharePoint Consultant, Knowledge Management Associates, LLC
Panelists:
Mauro Cardarelli, Managing Partner, Jornata
C7/I9. Google Wave: Collaboration Revolution or Confusion
Technology: SOC/INF Type: Panel
In June 2009, Google demonstrated Wave, its vision of a next generation, email-based collaboration system. While Google Wave probably won’t be available as a product until 2010 at the earliest, intense debate is raging now about the potential impact it might have on the way knowledge workers collaborate. Listen to opinions of panelists and fellow audience members and add your voice to the discussion in this interactive session.
Moderator: Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software, Gilbane Group
Panelists:
John Blossom, President, Shore Communications Inc.
Ron Miller, Editor, FierceContentMangement
Ian Truscott, Vice-President, WCM Product Strategy, Alterian
C8. Collaboration and Enterprise Social Software “Unconference” Track Wrap-up
Technology: SOC Type: Town Hall
A town hall style session, in which the moderator will poll the audience to determine specific collaboration and social software topics to be addressed, and then lead a highly interactive, time-boxed discussion on each one. This is your chance to set the agenda, so please come prepared to discuss your organization’s burning collaboration challenges and help others with theirs’.
Moderator: Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software, Gilbane Group
Panelists:
The Audience!
C9/W7. Social Publishing and WCM
Technology: WCM/SOC Type: Panel
WCM is undeniably getting more social as WCM vendors add social and collaborative components, but many customer-facing community efforts remain separate from WCM technologies. This session will look at the pros and cons of working with WCM tools that have social capabilities versus stand-alone social software and it will investigate “social publishing” options that claim to effectively handle both areas.
Moderator: Kathleen Reidy, Senior Analyst, 451 Group
Panelists:
David Carter, CTO, Awarenes
Bryan House, Director Marketing, Acquia
Ben Kiker, CMO, Jive Software
Lars Trieloff, Product Manager, Social Collaboration, Day Software
C10/E14. SharePoint Case Studies & Strategies
Technology: WCM/ECM Type: Presentations
Moderator: David Guenette, Associate Consultant, Gilbane Group
Speakers:
Juha-Matti Arola, eLearning & Collaboration Manager, Global HR, Competence & Talent Management, KONE Corporation
Sadalit P. Van Buren, Microsoft SharePoint Consultant, Knowledge Management Associates, LLC
C11/W10. Case Studies Technology: WCM/SOC/GLO Type: Presentations
Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group
Speakers:
Luuk de Jager, Senior Director, B2C Organizational Empowerment, Central Marketing Office Online, Philips Consumer Lifestyle &
Natasja Paulsenn, Partner, Ordina Consulting
Jim Freville, Regional Sales Manager, Across Systems
Enterprise Content, Search & Publishing (E)
E1/I10. Search 2010
Technology: SEA Type:
2010 will bring some major new introductions in enterprise search, as well as rapidly changing dynamics for search on the web. Join two of the industry’s most respected thought leaders as they forecast what impact these changes will have on both web search businesses and the search experience offered by enterprises. With Google and Microsoft now battling intensely in both web search and enterprise software, where will the most important innovations in 2010 and beyond emerge? What should you be planning to be prepared for these changes?
Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Panelists:
Susan Feldman, Research Vice President, Content Technologies, IDC
Leslie Owens, Analyst, Forrester
E2. Mobile Search – Transforming the Paradigm for Search Interaction
Technology: SEA/MOB Type:
Mobile search has been slow to take off and often frustrating to use, but the advent of touch-centered smart phones is changing this pattern dramatically. In this session, we will share current research on usage trends and new business models for mobile search, and see how consumer mobile is shaping expectations for search in the enterprise. We will also analyze the strategies of Google, Yahoo!, and Microsoft in this space, and contrast them with the innovation coming from mobile search startups. Expect to be surprised by search interaction models you haven’t experienced before.
Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Panelists:
E3. Semantic Search – Ready for Prime Time?
Technology: SEA/SEM Type:
The experience of search that most of us are familiar with is still a “Search 1.0” experience that continues to rely heavily on the keyword technology developed as long ago as the ‘60s & ‘70s. But making a smarter search experience, a new “Search 2.0” generation, will rely heavily on a keener intelligence about the nature and context of the content being searched and the intentions of the searcher. Analysts have long forecast that semantic search and text analytics would bring about this smarter search, but the reality is that semantics have made few inroads in popular search experience. In this session, you will hear from leading practitioners about how they are engineering content enhancement, semantic search techniques, and user interaction designs to craft the next generation of search.
Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Panelists:
Lynda Moulton, Analyst & Consultant, Enterprise Search, Gilbane Group
E4. How Digital Publishing is Changing & Where it is Going
Technology: PUB/XML Type:
A panel discussion of the accelerating world of digital publishing, as print is quickly giving way to digital distribution in markets as diverse as newspapers, journals, books, and enterprise publishing. How are people consuming digital content today, and how will these habits change as devices like Kindle and the iPhone proliferate and platforms like Silverlight and AIR make content more ubiquitous and interactive? Join us for a lively and informative discussion with people from key segments of the industry.
Moderator: Bill Trippe, Vice President & Lead Analyst, Content Strategies, Gilbane Group
Panelists:
Nancy Clarke, Business & Technology Consultant
E5. Multi-channel Delivery Strategies
Technology: PUB/XML Type
This session explores efficient and powerful ways to deliver content to multiple channels, from traditional print to Web, phone, and other emerging approaches. We have seen Single Source Publishing (SSP) in use for some time, but new platforms, standards, and techniques are taking SSP to new levels, even adding more delivery channels to existing systems. As we continue to add channels, and the markup, tools, and complexity they may entail, SSP becomes more challenging, and we may need to revisit some strategies it is based upon.
Moderator: Dale Waldt, Senior Consultant, Gilbane Group
Panelists:
Joshua Duhl, Independent Consultant
David H. Lipsey, Managing Director, Media & Entertainment, FTI Consulting
E6. Preview: Gilbane’s 2010 Content Globalization Heat Map
Technology: GLO/WCM/ECM Type: Briefing
What are the five hot trends that will shape your organization’s content globalization practices in 2010? If your company creates, manages, and publishes content in multiple languages, you won’t want to miss this invitation-only session that will give you insight into how to create competitive advantage with your global content. Attendance is limited to ten attendees from organizations that buy and use content globalization technologies and services. Visit the Gilbane booth in the exhibit area to request an invitation.
Navigator: Mary Laplante, Vice President, Client Services & Senior Analyst, Gilbane Group
E7/I11. The Latest in XML Content Strategies
Technology: XML Type:
What makes data information? What do we need to do differently to our content going forward to take advantage of emerging technologies, standards, tools, and services? Content can exist in varying degrees of richness, from flat but portable HTML, to structured content that can be processed automatically, and even to smart content that is easy to identify and repurpose. This session will explore approaches to making content robust enough to work for increasingly demanding environments, systems, and user audiences.
Moderator: Dale Waldt, Senior Consultant, Gilbane Group
Panelists:
David Choy, Chair, OASIS Content Management Interoperability Services (CMIS) TC & Senior Consultant, EMC
Kelly Stirman, Director of Business Development, Mark Logic Corporation
E8/I2. Enterprise XBRL: Bringing XBRL Inside Corporations
Technology: XML Type: Presentations
This session will look at the recent trends for the integration of financial reporting data into the mainstream of corporate data flows. The recent SEC mandate is just the beginning. Come and see how companies are leveraging the XBRL technology to meet regulatory compliance, enhance internal reporting and streamline their close to file cycles.
Moderator: Dale Waldt, Senior Consultant, Gilbane Group
Speakers:
Neal J. Hannon, Senior Consultant, XBRL Strategies, Gilbane Group
E9/I3. Improving SharePoint Search & Navigation with a Taxonomy and Metadata
Technology: SEA/SEM Type: Presentations
Can’t find content inside of SharePoint? Many organizations struggle to organize their content and don’t understand the options for creating good information architecture. Find out how you can leverage taxonomy and metadata to improve navigation and search in your SharePoint portal. You’ll hear about techniques for implementing taxonomy and metadata using native SharePoint functionality. Speakers will also cover the tools’ limitations and potential solutions for complex taxonomic structures, including custom development and third party add-ons. Key takeaways: taxonomy and metadata demystified; core SharePoint information architecture components; creating and leveraging taxonomies in SharePoint; limitations and solutions for complex taxonomy; and faceted search in SharePoint.
Speakers:
Shawn Shell, Founder, Consejo
Stephanie Lemieux, Consultant, Early & Associates
E10/I4. SharePoint Strategies for Today & with SharePoint 2010
Technology: SOC/WCM/ECM Type: Presentations
Are you doing all you can with SharePoint? Most companies have not been using SharePoint for as many applications as they could, or are not using all the functionality that is available for their current applications. And with all the changes coming very soon in SharePoint 2010, it is time to take another look at your SharePoint strategy. Get some expert advice on how to get more out of SharePoint. In this session you will also learn about using MOSS as a content deployment solution and how it compares with other approaches.
Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group
Speakers:
Marcel Meth, Independent Senior SharePoint Analyst
Jean-Paul Gomes, Senior Product Manager, Web Content Management and Internet Business, Microsoft
E11/W3. Content Modeling and Information Architectures for Content Management
Technology: WCM/ECM Type: Presentations
Understanding how your content is used is much more complex than it may seem at first, and once you think you do understand, there are two exercises you need to go through before you can be confident your content management deployment will be successful. You need to make sure the content is organized so that visitors can easily find what they are looking for, and you need to make sure that your CMS can actually manage the different content types to facilitate both user scenarios, and behind the scenes content and data management. That is you need to understand content modeling and information architecture.
Moderator: Rahel Anne Bailie, President, Intentional Design Inc.
Speakers:
Deane Barker, Content Management Practice Director, Blend Interactive Inc
Content Types: The Building Blocks of Your Content Model
Peter Iuvara, MCP, PMP, Director, Consulting Services, MindSHIFT Technologies, Inc.
Empower Business Users through Better Information Architecture and Taxonomy
E12/W4. Engaging Mobile Customers
Technology: WCM/MOB Type:
“Smart phones”, such as the iPhone, have already dramatically changed the way many customers interact with businesses. Whether it is though a standard web browser on the phone, or a custom application, you need to make sure the customer experience is smooth and functional. This session will help you get up-to-speed on what can be done today with mobile experiences.
Moderator: Bryant Shea, Director, Content Management and Mobile
Speakers:
Glen McInnis, Practice Lead Enterprise Content Management, non-linear creations
Engaging Mobile Users
TBD, Nikon
E13/W9/I7. Open Source CMS Powwow
Technology: WCM/ECM Type: Panel
Just a few short years ago many organizations wouldn’t think of implementing an open source content management system. Today, thousands of major global companies have implemented solutions like Drupal, Joomla!, Plone and WordPress, to name a few. In this session, Joe Bachana, Founder and CEO of DPCI, has invited major luminaries from these four open source CMS projects to help attendees better differentiate each system from each other. Particular attention will be paid to calling out the strengths of each system. The session will also pay close attention to any feedback or lingering criticism in the market that open source CMS platforms still face.
Moderator: Joseph Bachana, President/Founder DPCI
Panelists:
Mitch Pirtle, Joomla Project
Jay Batson, Founder and Former CEO, Acquia, Drupal Project
Scott Paley, CEO, Abstract Edge, Plone Foundation
E14/C10. SharePoint Case Studies & Strategies
Technology: WCM/ECM Type: Presentations
Moderator: David Guenette, Associate Consultant, Gilbane Group
Speakers:
Juha-Matti Arola, eLearning & Collaboration Manager, Global HR, Competence & Talent Management, KONE Corporation
Sadalit P. Van Buren, Microsoft SharePoint Consultant, Knowledge Management Associates, LLC
Content Infrastructures (I)
I1/W2. The Rise of Open Source in Content Management
Technology: WCM Type: Presentations
There is a growing acceptance of open source in content management but working with open source software has its own peculiarities and nuances. This session will look at the market for open source content management tools, will examine the complexities of open source models generally and the adoption of content management technologies specifically.
Moderator: Kathleen Reidy, Senior Analyst, 451 Group
Speakers:
Seth Gottlieb, Principal, Content Here
Kathleen Reidy, Senior Analyst, 451 Group
I2/E8. Enterprise XBRL: Bringing XBRL Inside Corporations
Technology: XML Type: Presentations
This session will look at the recent trends for the integration of financial reporting data into the mainstream of corporate data flows. The recent SEC mandate is just the beginning. Come and see how companies are leveraging the XBRL technology to meet regulatory compliance, enhance internal reporting and streamline their close-to-file cycles.
Moderator: Dale Waldt, Senior Consultant, Gilbane Group
Speakers:
Neal J. Hannon, Senior Consultant, XBRL Strategies, Gilbane Group
I3/E9. Improving SharePoint Search & Navigation with a Taxonomy and Metadata
Technology: SEA/SEM Type: Presentations
Can’t find content inside of SharePoint? Many organizations struggle to organize their content and don’t understand the options for creating good information architecture. Find out how you can leverage taxonomy and metadata to improve navigation and search in your SharePoint portal. You’ll hear about techniques for implementing taxonomy and metadata using native SharePoint functionality. Speakers will also cover the tools’ limitations and potential solutions for complex taxonomic structures, including custom development and third party add-ons. Key takeaways: taxonomy and metadata demystified; core SharePoint information architecture components; creating and leveraging taxonomies in SharePoint; limitations and solutions for complex taxonomy; and faceted search in SharePoint.
Speakers:
Shawn Shell, Founder, Consejo
Stephanie Lemieux, Consultant, Early & Associates
I4/E10. SharePoint Strategies for Today & with SharePoint 2010
Technology: SOC/WCM/ECM Type: Presentations
Are you doing all you can with SharePoint? Most companies have not been using SharePoint for as many applications as they could, or are not using all the functionality that is available for their current applications. And with all the changes coming very soon in SharePoint 2010, it is time to take another look at your SharePoint strategy. Get some expert advice on how to get more out of SharePoint. In this session you will also learn about using MOSS as a content deployment solution and how it compares with other approaches.
Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group
Speakers:
Marcel Meth, Independent Senior SharePoint Analyst
Jean-Paul Gomes, Senior Product Manager, Web Content Management and Internet Business, Microsoft
I5. Actual Cases of Social Media Solutions Enriched with Mobility
Technology: MOB Type: Presentations
Case 1: electronic online services for the residents of a city, state or government (how public organisations can save money by offering all municipal services online – how to build a cost effective open source based solution, what is needed to make this fun and addictive, what are the experiences of residents’ mobile use cases); case 2: non-internet like mobile advertising solution (introducing a success story which is not a copy of a business model from the internet world, and why this approach has led to response rates much, much higher than used to in print and on-line media); case 3: social media solutions for netbooks (how and why people use netbooks vs. smartphones and laptops, can a netbook be a tool for corporate, whose business is this anyway?
Moderator: Kaija Pöysti, M.Sc. (Tech.), CEO, Co-Entrepreneur, Aldanella Oy
Speakers:
Timo Kaisla, Vice President, Media and Communities, Ixonos Plc
Matti Kokkola, Chief Architect, Media and Communities, Ixonos Plc
I6. Are Enterprise Portals Back?
Technology: INF Type: Panel
It’s been several years since the “p” word was in vogue, but portals are being looked at more again as delivery environments, particularly to aggregate user-generated content and social tools. This session will look at successful use cases for portals (and when they’re really not needed) and what the options are now in this market.
Moderator: Kathleen Reidy, Senior Analyst, 451 Group
Speakers:
John Petersen, Founder, Sutro Software
Russ Edelman, President, Corridor Consulting
Glenn Mannke, Director, Intranet Technologies, Starwood Hotels
Chris Stavros, Chief Technology Strategist, LEVEL Studios
I7/W9/E13. Open Source CMS Powwow
Technology: WCM/ECM Type: Panel
Just a few short years ago many organizations wouldn’t think of implementing an open source content management system. Today, thousands of major global companies have implemented solutions like Drupal, Joomla!, Plone and WordPress, to name a few. In this session, Joe Bachana, Founder and CEO of DPCI, has invited major luminaries from these four open source CMS projects to help attendees better differentiate each system from each other. Particular attention will be paid to calling out the strengths of each system. The session will also pay close attention to any feedback or lingering criticism in the market that open source CMS platforms still face.
Moderator: Joseph Bachana, President/Founder DPCI
Panelists:
Mitch Pirtle, Joomla Project
Jay Batson, Founder and Former CEO, Acquia, Drupal Project
Scott Paley, CEO, Abstract Edge, Plone Foundation
I8/C6. Microsoft SharePoint 2010: How Will It Impact Your Collaboration Strategy?
Technology: SOC/ECM/INF Type: Panel
Microsoft SharePoint 2010 promises to a significant upgrade to the 2007 version, particularly in terms of its social interaction capabilities. Hear a range of perspectives on how the newest version of SharePoint might affect organizational collaboration strategies. Ask the panelists and other audience members questions relevant to your organization’s current or anticipated plans for SharePoint 2010.
Moderator: Sadalit P. Van Buren, Microsoft SharePoint Consultant, Knowledge Management Associates, LLC
Panelists:
Mauro Cardarelli, Managing Partner, Jornata
I9/C7. Google Wave: Collaboration Revolution or Confusion
Technology: SOC/INF Type: Panel
In June 2009, Google demonstrated Wave, its vision of a next generation, email-based collaboration system. While Google Wave probably won’t be available as a product until 2010 at the earliest, intense debate is raging now about the potential impact it might have on the way knowledge workers collaborate. Listen to opinions of panelists and fellow audience members and add your voice to the discussion in this interactive session.
Moderator: Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software, Gilbane Group
Panelists:
John Blossom, President, Shore Communications Inc.
Ron Miller, Editor, FierceContentMangement
Ian Truscott, Vice-President, WCM Product Strategy, Alterian
I10/E1. Search 2010
Technology: SEA Type:
2010 will bring some major new introductions in enterprise search, as well as rapidly changing dynamics for search on the web. Join two of the industry’s most respected thought leaders as they forecast what impact these changes will have on both web search businesses and the search experience offered by enterprises. With Google and Microsoft now battling intensely in both web search and enterprise software, where will the most important innovations in 2010 and beyond emerge? What should you be planning to be prepared for these changes?
Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Panelists:
Leslie Owens, Analyst, Forrester
Sue Feldman, Research Vice President, Content Technologies, IDC
I11/E7. The Latest in XML Content Strategies
Technology: XML Type
What makes data information? What do we need to do differently to our content going forward to take advantage of emerging technologies, standards, tools, and services? Content can exist in varying degrees of richness, from flat but portable HTML, to structured content that can be processed automatically, and even to smart content that is easy to identify and repurpose. This session will explore approaches to making content robust enough to work for increasingly demanding environments, systems, and user audiences.
Moderator: Dale Waldt, Senior Consultant, Gilbane Group
Panelists:
David Choy, Chair, OASIS Content Management Interoperability Services (CMIS) TC & Senior Consultant, EMC
Kelly Stirman, Director of Business Development, Mark Logic Corporation
Workshops
A: How to Select a Web Content Management System
Instructor: Seth Gottlieb, Principal, Content Here
Selecting a CMS is not like your typical software selection. Unlike other software categories, the CMS marketplace has no clear winners and there are hundreds of viable solutions. You have options of commercially licensed software , software as a service, and open source software and the systems themselves are all highly configurable frameworks so it is difficult to tell what is an aspect of platform and what is an aspect of the demo . There is no one size fits all solution because your content is tightly bound to business processes and structures that are unique to your organization. Unlike accounting and other operational aspects of your business, there are few industry-accepted standards for managing web content. Maybe the problem with the system you are replacing is not the technology but how you are using it. Selecting a CMS is hard but it is not impossible.
In this session Seth Gottlieb will offer pragmatic advice for conducting an effective CMS selection and will walk through a process to help you to:
- Analyze your requirements to the optimal level of detail
- Understand what you need in a software supplier
- Evaluate potential solutions
- Know what to expect through implementation and beyond
B: Managing Smart Content: How to Deploy XML Technologies across Your Organization
Instructors: Geoff Bock, Dale Waldt, Bill Trippe, Barry Schaeffer & Neal Hannon, Senior Analysts, Gilbane Group
Smart content holds great promise. First with SGML and now with XML, we are marking up content with both formatting and semantic tags, and adding intelligence to electronic information. Using richly tagged XML documents that exploit predefined taxonomies, we are developing innovative applications for single source publishing, pharmaceutical labeling, and financial reporting. By managing content snippets in a granular yet coherent fashion, these applications are revolutionizing our capabilities to meet business needs and customers’ expectations.
What’s working and why? What are the lessons learned from these innovative applications? Does the rapid growth of web-based collaborative environments, together with the wide array of smart content editors, provide the keys to developing other business solutions? There are many promising approaches to tagging content while doing work. Yet we still face an uphill battle to smarten up our content and develop useful applications.
In this workshop, we the five members of the Gilbane practice on XML technologies will share our experiences and provide you with practical strategies for the future. We will address a range of topics, including:
- The business drivers for smart content
- Some innovative content management techniques that make authors and editors more productive
- The migration paths from ‘conventional’ documents to smart content
- How to apply industry-specific taxonomies to tag content for meaning
- The prospects for mash-ups to integrate content from disparate application communities
We will discuss both the rapidly developing technologies available for creating, capturing, organizing, storing, and distributing smart content, as well as the organizational environment required to manage content as business processes. We will identify some of the IT challenges associated with managing information as smart content rather than as structured data, and map strategies to address them. We invite you to join the conversation about how best to exploit the power of XML as the foundation for managing smart content across your organization.
C: How to Validate a Taxonomy
Instructors: Joseph A. Busch, Founder & Principal, Taxonomy Strategies LLC & Dave Cooksey, Founder & Principal, saturdave
Taxonomy is the key to being able to supply the appropriate content in dynamic user interfaces, and supporting information services such as personalization (e.g., portals), syndication (e.g., RSS feeds), and harvesting (e.g., search). Taxonomy development and validation is on the application development critical path. Effective methods to provide confidence that the taxonomy is good enough to develop against is very important. The goal of taxonomy testing is to confirm that a taxonomy will work for tagging content, publishing content and finding and using content in user-facing applications. This workshop will discuss taxonomy validation methods, present case studies that go beyond typical card sorting, and conduct hands-on activities for participants. The validation methods include:
- Working with most popular queries,
- Delphi card sorting, and
- Task-based usability.
The workshop will describe metrics for successful task completion and consensus, and best practices around evaluating validation test results. Topics covered during the workshop will include:
- Need for taxonomy validation
- Description of typical card sorting methods
- Strengths and weaknesses of typical card sorting methods
- Alternative card sorting methods
- Benefits and outcomes of alternative sorting methods
- Analyzing and presenting results of alternative sorting methods
- Case studies of alternative methods
- Description of task-based test methods
- Strengths and weaknesses of task-based methods
- How to analysis and present results of task-based methods
- Case studies of task-based validation methods
The audiences for this workshop are librarians, information scientists, information architects, application developers, systems analysts, quality assurance managers, project managers, and business analysts.
D: Managing the Web: The Fundamentals of Web Operations Management
Instructor: Christine Pierpoint, Partner, Welchman Pierpoint
It is becoming increasingly essential for organizations to gain better operational control of their online products and services. Traditionally, organizations of all sizes have managed their Web properties in a largely ad-hoc manner, usually leveraging the expertise of a few highly-skilled knowledge workers and technical resources to maintain basic Web site production, editorial, and transactional control. This tactical approach to Web management has proven effective to a certain degree as most organizations have managed to establish and maintain a Web presence. However, as the sophistication and impact of the organizational Web presence broadens, it is necessary to adopt a more mature approach to Web Operations.
This course will detail the 10 concerns that must be addressed to successfully manage a high-value, efficient Web presence and present the starting tactics for transforming your organization’s Web operations. Specific areas that will be examined include:
- Web Strategy: Engaging the executive suite and enabling the organization through appropriate resource allocation.
- Web Governance: Determining who is “in charge” of your Web presence and how decisions will be made regarding technology adoption
- Web Execution: Building an effective and complete Web team
- Web Measurement: Measuring the success of your Web properties
This course will include hands-on exercises and take-aways that attendees can put into action in their organization.
E: Content Migration – the Dirty Little Secret of Content Management
Instructor: CM Pros
One of the most critical, complex, and widely overlooked steps of content management implementations. Analysis complete, your team selects a new web content management system. So, what’s the plan for migrating content from your existing CMS? What should be migrated? Who will do what and how? Your team members look around and then run for cover. Content migrations are the dirty little secret we don’t often talk about…until now. We’ll consider the strategic plan, the tactical approach and the end user. This workshop will examine the issues and the best practices of migrating content. Attendees will get a clear picture of the severity of not planning for content migration, and a definitive plan on how best to tackle the problem.
F: Open Source Products and Standards and the impact on Information Management
Instructor: CM Pros
How is the open source movement and development of standards impacting WCM, ECM, and CCM? Enterprises are starting to understand that delivering content in better, smarter ways is becoming the next frontier. That means open-source models for content that can easily be converged,integrated, syndicated, and shared. Using open source content as part of your strategy addresses issues of not only operational efficiencies but brand management, and can create value for users in new ways.
