November 27 – 29, 2007

Main Conference Sessions

Opening Keynote Panel

Content Technologies – What’s Current & What’s Coming?
We open each of our conferences with a panel of content technology and market experts. The panel is chosen to address the most important strategic issues technical and business managers need to consider for both near-term and long-term success in managing content and content technologies in the context of enterprise applications. The session is completely interactive (i.e., no presentations). Before embarking on a content management, search, publishing, collaboration or globalization strategy or project, you need to understand not only the vertical and horizontal solutions from the technology suppliers that address your specific content-oriented business applications, but also what the major platform providers are doing and how their offerings fit into your plans, or not. Of particular interest to IT strategists today is the relevance of Web, Office, and Enterprise “2.0” technologies and approaches, and how/whether they should be integrated into to enterprise applications. How are the larger players reacting to this enterprise interest, and to the hundreds of start-ups angling for some enterprise action?

Moderator: Frank Gilbane, Conference Chair, CEO, Gilbane Group, Inc.
Panelists:
Andrew P. McAfee, Associate Professor of Business Administration, Harvard Business School
David Mendels, Senior Vice President, Enterprise & Developer Solutions Business Unit, Adobe
Andy MacMillan, Vice President, ECM Product Management, Oracle
David Boloker, CTO Emerging Internet Technology, Distinguished Engineer, IBM Software Group

WCM-1: 2007 Gilbane Survey on the WCM User Experience: Survey Results
Enterprises selecting content management solutions have begun organizing their evaluation criteria around the ease with which business users can create highly usable Web sites that deliver compelling online experiences to consumers. In this session, we will discuss results from the 2007 Gilbane Survey on the WCM User Experience based on responses from end-user customers of many of the leading WCM vendors. Topics covered will include:

  • Integration with Desktop and Enterprise Applications
  • Interface Design
  • Application Usage
  • User Adoption and Training
  • End-User Experience and Content Monetization

Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Speakers:
Jim Howard, CEO, CrownPeak
Daniel Costello, Founder & CTO, Acumium
Krista LaRiviere, Co-Founder & General Manager, Hot Banana
Mark Arbour, General Manager, Interactive Content & Compliance Software, EMC

WCM-2: Best Practices for Improving the Online Customer Experience
In the words of one online brand manager, “Our goal is to make it easier for customers to do business with us online.” In this session, we will hear from companies whose customer experience improvement strategies have been particularly successful and discuss the underlying best practices.

Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Speakers:
Elliott Trice, Vice President of Experience, Avenue A | Razorfish
Judah Phillips, Director, Web Analytics, Reed Business Information (Reed Elsevier)
Jeff Cram, Co-Founder and Managing Director, ISITE Design

WCM-3: Web Content Management Track Keynote: Executive Forum
In this keynote, senior executives from the leading WCM solution providers will discuss the tactical and strategic issues they regard as most critical to the creation and maintenance of a successful Web presence.

Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Speakers:
Erik Aeyelts Averink, President, Products & Solutions, Tridion
David Nelson Gal, Senior Vice President, Engineering, Interwoven
Detlef Kamps, President, RedDot Solutions
Yogesh Gupta, CEO, FatWire
Dr. Conleth O’Connell, Chief Technology Officer, Vignette

WCM-4: Analysts Debate the WCM Keynote
Analysts from recognized analyst firms flex their thought leadership muscles in this lively session, always an attendee favorite at Gilbane conferences. Panelists will add counterpoint to the points made by WCM vendor senior executives in the keynote session and provide additional perspective on the strategic issues raised in the context of the overall WCM market.

Moderator: Mary Laplante, Vice President, Gilbane Group, President, CM Pros
Speakers:
Stephen Powers, Senior Analyst, Forrester Research
Kathleen Reidy, Analyst, The 451 Group
Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC
Tony White, Lead Analyst, WCM, The Gilbane Group
Tony Byrne, Founder, CMS Watch

WCM-5: Integrating Web Content into Enterprise Applications
Given the widespread perception that “enterprise content management” has failed, companies are looking for effective ways to integrate Web content into their existing enterprise applications. In this use-case oriented session, we will hear from customers that have implemented innovative solutions to specific Web-enterprise content integration problems.

Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Speakers:
Silvio Galea, Development Manager, Harvard Business School Publishing
Simon Mathews, Director of Strategy, Molecular

WCM-6: Online Brand Management
Successfully building and managing online brands while maintaining equity and consistency across channels and geographies has never promised greater rewards nor posed more difficult practical problems than it does today. In this session, we will hear how those responsible for managing some of the world’s premier online brands have tackled such challenges.

Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Speakers:
Alan Mocksfield, Manager, Web Services & Applied Technology, Baystate Health
Jeff Hickey, Manager of International IT, Choice Hotels
Reed Fox, Director, Editorial Operations, Consumer Reports

WCM-7: Back-End Design, Front-End Presentation: Best-of-Breed Building Blocks for Constructing Ideal User Experiences
In a use case-oriented exposé of best-practice service oriented architectural design, product development methodologies, and user interface design, we will hear from three distinctly different solution providers how their customers have met the challenges of reaching increasingly demanding online business goals through innovative approaches to back-end system design, front-end authoring environments, and the integration of both.

Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Speakers:
Dan Carmel, CEO, SpringCM
Phil Costa, Director of Product Management, Adobe
Andrew Roberts, CEO, Ephox
Bill Roth, Vice President, Tools, BEA

GCM-1: Quality at the Source: Creating Global Customer Experience
A satisfying customer experience happens only when communication is clear, consistent, error-free, and in the customer’s native language. Global companies are learning to “bake in” quality during the creation of source and translated content. This session explores various approaches to reducing costs and increasing time to market by focusing on the beginning of the global content lifecycle. Topics include terminology management, source content reuse, and translator-based workgroup collaboration.

Moderator: Leonor Ciarlone, Lead Analyst, Content Globalization, Gilbane Group
Speakers:
Dee Stribling, Project Manager, SAS
Kim Riley, Manager, Endo Surgery Labeling & Lori Kegel, Manager Technical Communications, Boston Scientific
Richard Sikes, Senior Consultant & Advisor, The Localization Institute

GCM-2: Integrating Content and Translation Processes: Managing Global Customer Experience
Content and translation management are core functions of the global content lifecycle. Integrating the systems that handle them is essential to streamlining processes, increasing the volume of language translations, controlling costs, improving efficiencies and ensuring customer satisfaction. This session uses real-world scenarios to walk you though different approaches to integration so that you can make an informed decision about strategies and practices that are right for your organization.

Moderators: Leonor Ciarlone, Lead Analyst, Content Globalization & Mary Laplante, VP, Gilbane Group
Speakers:
Michelle Huff, Product Management Director, Oracle Content Management
Chip Gettinger, Vice President, Services & Sales Support, Astoria Software
Robinson Kelly, Founder & President, Clay Tablet
Eric Silberstein, CTO, Founder & Chairman, Idiom
Dmitri Grenader, Director, Product Management, Lionbridge

GCM-3: Understanding the Globalization Standards Landscape
Like every other content-related discipline, content globalization serves up its own alphabet soup of standards for process and technology. Some are universally driven, such as XML-TM, TMX, TBX, and EN 15038. Others are industry-specific and especially important for companies designing products for highly-regulated, international markets. Examples include the EU’s update of the Medical Devices Directive (MDD). This session is designed to give content managers and IT professionals an overview of globalization standards and their impact on customer experience, guidance on which ones really matter, and advice on what to ask when evaluating solutions.

Moderator: Kaija Pöysti, Partner, Blue White Ventures, & Contributor, Gilbane Group
Speakers:
Donald A. DePalma, Founder, Common Sense Advisory
Serge Gladkoff, Standards Committee Chair, GALA
Andrew Draheim, Globalization Consultant, President, Dig-IT!

GCM-4: Global Content Management Track Keynote: Making Quality Everyone’s Responsibility – Delivering Global Customer Experience
Creating, managing and delivering a global customer experience requires a holistic people, process, and technology vision. In this conference-wide keynote, we close the Global Content Management Track with a panel of senior executives focusing on the people and process commitments that enable ROI for technology implementations. Topics include advice for championing content and translation management, treating source and translated content as reusable corporate assets, managing internal culture changes, and incorporating globalization into corporate growth strategies.

Moderators: Leonor Ciarlone, Lead Analyst, Content Globalization & Mary Laplante, VP, Gilbane Group
Speakers:
Brian Shorey, Director, Engineering, Cisco Systems, Inc.
Paul Donegan, Manager, Group Information Services, Rentokil Initial PLC

EST-1: How Enterprises Are Leveraging Search Technologies in Small and Medium Organizations
When it comes to content within the enterprise, diversity of formats, topics, and audience needs are paramount issues to be considered. Unlike the commercial aspects of Internet searching, enterprises of any size have informational needs that require focus on what search brings to the business of the enterprise, even when the enterprise is not a business. Small and medium enterprises may be o corporations divisions of companies, non-profit organizations or government agencies. How they deploy search technologies, with appropriate controls and features, to leverage their knowledge assets, is highlighted in these case studies of ISYS, Exalead, and dtSearch.

Moderator: Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group
Speakers:
Dr. Burch T. Kealey, Assistant Professor of Accounting, University of Nebraska-Omaha
Alain Heurtebise, CEO, Exalead
Rob Weisenberg, President, Contegra Systems

EST-2: Where Big Business/Big Government Deploy Enterprise Search
When large corporations and entire governments roll out search to aggregate the content of highly specialized divisions and agencies through a single interface, months or even years of planning are needed to insure that the search technology is transparent. What search engine is being used may not be apparent, and intuitive navigation through the portal must look simple. However, successful deployments that make searching easy belie complex, and multi-faceted considerations that search technologies must address and deliver. These case studies from Vivisimo, Recommind and Endeca will reveal what goes on behind the scenes when organizations get serious about search.

Moderator: Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group
Speakers:
Toby Ford, CTO, USi (an AT&T company)
Jerome Pesenti, Chief Scientist and Co-Founder, Vivisimo
Craig Carpenter, VP Marketing and Business Development, Recommind

EST-3: Enterprise Search & Text Analytics Track Keynote: Will Web and Internet Search Technologies Drive the Enterprise (Internal) Search Tool Offerings or Will the Markets Diverge?
Search has been elevated to a level of general public awareness as a result of the Internet and adoption of tools from AltaVista, Yahoo and Google over the past ten years. As billions are poured into Internet Web searching, enterprises still struggle to find good, cost effective solutions that bring a value proposition to their intellectual property assets, information within the organization. Three industry experts, who have combined decades of experience with “search,” before it became a household word, will share their thoughts about what the enterprise market should expect that technology will bring to their business needs in the next two to five years.

Moderator: Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group
Speakers:
Don Dodge, Director, Business Development, Emerging Business Team, Microsoft
Matt Brown, Principal Analyst, Forrester Research, Inc.
Brian Dirking, Principal Product Director, Oracle

EST-4: Text Mining/Text Analytics and BI – The End Game
Text mining and text analytics are close cousins to search technology, so much so that enterprises without these tools are missing opportunities to extend the benefits of search. Among the ways in which content can be exploited is to organize it through visual techniques as simple as graphs or charts to sophisticated images. These can reveal patterns, strengths, boundaries, limits and sentiments that lie within the full text or even metadata content of search results. These tools create new pathways to discovery and business analytics, and can establish a statistical backup for making better business and research decisions. Moderated by Joyce Ward, an experienced business consultant with LexisNexis, this panel will describe how Basis Technology, Attensity, and Temis are being exploited by their customers.

Moderator: Joyce Ward, Executive Customer Solutions Manager, LexisNexis
Speakers:
Matt Kodama, MDEX Engine Group Manager, Product Management, Endeca
Steven Cohen, Vice President, Products, Basis Technology

SWT-1: What Are the Current and Future Enablers for Natural Language Queries to Return Answers?
Semantic Web enabling technologies are gathering momentum stimulated by a lot of Web 2.0 hype and rhetoric, but are their solutions that reveal the right content to truly match a query? Our speakers will describe features and operational functions within two product lines, IBM’s OmniFind and Schemalogic that expose semantically better (more relevant) results through search.

Moderator: Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group
Speakers:
Mike Moran, Distinguished Engineer and Product Manager, OmniFind Enterprise Edition, IBM Software Group
Gary Carlson, Chief Taxonomist, Schemalogic

SWT-2: Can Federation and Semantic Technologies Get Us Closer to the Answers We Seek on the Web?
“Federation” is a term frequently bandied about in the search technology area, but is often given very broad meaning that extends to spidering and aggregation of content in search results. It also refers to some very specific standards for how search results should be presented through normalizing metadata, and other sophisticated algorithms resulting in representations that “makes sense” of results in more meaningful ways. Cohabitating with this algorithmic assortment of technologies are tools that purport to reveal content that explicitly interprets and answers questions. Our speakers will explain options and give guidance on how organizations should manage external content, fact extraction technologies, federated search and other content retrieval options across repositories.

Moderator: Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group
Speakers:
K.T. Noerr, CEO, MuseGlobal, Inc.
Colin Britton, CTO & Co-founder, Metatomix

SWT-3: Interpreting the Meaning in Queries and Target Content
Deciding what technologies are ready for prime time for the enterprise when it comes to semantic search within an organization will be a challenge for years to come. This session will help you learn about a few technologies that are already commercialized for in-house use, even as challenges from major organizations like EMC, IBM, Google, Microsoft, and Oracle ramp the discussion about semantic search.

Moderator: Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group
Speakers:
Bruce Molloy, CEO, Connotate Technologies
Sean Martin, CTO, Cambridge Semantics
John Stone, Managing Consultant, PA Consulting Group

CSC-1: Case Studies: Collaboration in Action
So what are companies using for ad hoc information sharing these days? When do business blogs, enterprise wikis, tag clouds, expertise networks, and other kinds of collaborative computing services make sense? What are the outcomes and effects? In this session, we’ll hear from several project leaders about their experiences deploying social computing environments across their organizations.

Moderator: Geoffrey Bock, Lead Analyst, Collaboration & Social Computing, Gilbane Group
Speakers:
Dr. Donna L. Cuomo, Chief Information Architect, Center for Information Technology, Mitre Corporation
Christopher Bouton, Pfizer
Eric Frazer, Psy. D., President, Behavioral Health Intelligence

CSC-2: Social Technologies for Ad Hoc Information Sharing
How do we build loosely coupled frameworks for ad hoc information sharing? What do we need to do to “mash up” one platform with another? What is the role for embedded semantics? In this session we’ll look at some of the new and emerging tools and technologies for developing future social computing environments for the enterprise.

Moderator: Geoffrey Bock, Lead Analyst, Collaboration & Social Computing, Gilbane Group
Speakers:
Stefan Andreasen, CTO, Kapow Technologies
David Boloker, CTO Emerging Internet Technology, Distinguished Engineer, IBM Software Group
Skip Walter, Managing Director, Factor, Inc

CSC-3: Research Results: How Enterprise Customers View Social Computing
What are enterprise customers saying about the impact of social computing solutions? How does ad hoc information sharing transform the way work gets done? We’ve asked several researchers to summarize their findings about collaborative computing within the enterprise. Come listen to what they have to say and make your own judgments.

Moderator: Geoffrey Bock, Lead Analyst, Collaboration & Social Computing, Gilbane Group
Speakers:
Nora Ganim Barnes Ph.D., Chancellor Professor of Marketing and Director of the Center for Marketing Research, University of Massachusetts Dartmouth
Rachel Happe, Research Manager, Digital Business Economy, IDC

CSC-4: Track Keynote: The Future for Collaboration and Social Computing
Enterprise 2.0, blogging for business, building project wikis, linking with peers, developing expertise networks, working smarter… we’re awash with new modes ad hoc information sharing. Collaboration and social computing hold great promise. But are we making new wine or just pouring the old stuff into new bottles? In this keynote, we’ve assembled a panel of industry experts to describe (and predict) the future for social computing within the enterprise.

Moderator: Geoffrey Bock, Lead Analyst, Collaboration & Social Computing, Gilbane Group
Speakers:
David Weinberger, Fellow, Harvard Berkman Center for Internet & Society
Jeffrey Beir, Partner, North Bridge Venture Partners
Ismael Ghalimi, Founder and CEO, Intalio
Lee Buck, CTO, Near-Time

EPT-1: DITA: One Size Fits All for Technical Publishing?
DITA, the Darwin Information Typing Architecture, has amazing momentum as an XML standard for developing and publishing technical content. But is DITA for everyone? This session examines DITA and its adoption by major organizations, and also looks at alternative standards such as DocBook and S1000D, as well as more custom solutions for technical publishing.

Moderator: Bill Trippe, Senior Analyst, Gilbane Group
Speakers:
Bob Doyle, Founder, DITA Users, President & CEO, skyBuilders
Don Bridges, Tech Docs Manager, Data Conversion Labs
Roland Brooks, Principal Software Engineer, Raytheon Company

EPT-2: Technologies for Multi-Channel, High-Volume, High-Quality Publishing
Gone are the days when high-volume publishing was confined to highly-specialized and expensive systems. Organizations of all sizes are now using technologies like XSL-FO to create published output for business and technical documents. But there are also commercial products for this kind of publishing, and this session looks at how organizations are using these tools to automate many kinds of publishing.

Moderator: John Parsons, Editorial Director, Seybold Report
Speakers:
Mark Laroche, Director of Production, Digital Media, Random House
Rich Pasewark, Independent Consultant

EPT-3: Metadata for Content Management and Publishing
Having a metadata strategy is a critical component to content management success, especially in applications where the content types include graphics and multimedia.  How are content management professionals tackling the issue of metadata, and what role do standards such as Adobe’s Extensible Metadata Platform (XMP) play? In this session, you will learn about successful strategies and the role and that standards and technology play in metadata implementation.

Moderator: Linda Burman, LA Burman Associates
Speakers:
Bill Rosenblatt, Senior Analyst, Gilbane Group
Richard Ferrie, Senior Vice President, Publishing Operations and Content Management, Pearson

 

CTS-1: Enterprise Digital Rights Management: Pulling the Trigger
Enterprise DRM, also known as Information Rights Management (IRM), is an increasingly important adjunct to enterprise content management for protecting sensitive information once it leaves the repository. The Enterprise DRM market is poised for major growth. Several large ECM vendors are embracing the technology, and more and more organizations are implementing it. What business imperatives are motivating them to deploy Enterprise DRM solutions, and conversely, what are the business and technological impediments that prevent companies from doing so? In this session, you will learn about the benefits that Enterprise DRM can provide to your organization as well as about the obstacles to implementation.

Moderator: Bill Rosenblatt, Senior Analyst, Gilbane Group, Editor, DRM Watch
Speakers:

CTS-2: Implementing and Extending a Successful CMS
You may have heard that implementing a CMS is a complex project with a high risk of failure. How do you define success, and what does it take to succeed? Even more importantly what happens next? Success isn’t measured just once. Failure can happen at any time, and any aspect of this multi-faceted project can tip the scales. Learn how Space Telescope Science Institute implemented their first CMS 7 years ago, and what has happened in the years since. Find out what techniques were used to inventory and architect the information, develop a solid taxonomy, document workflows, grapple with standards, responsibility and compliance, and sell the value to management and authors. Find out what can happen when the mission focus or the workforce changes, and how that may affect the web site. Share their lessons learned and avoid the mistake of letting a CMS grow stale in content, process, or public opinion. Get some ideas about how to recover from a failure in governance, salvage the good work and meet your strategic goals by building a solid foundation in discrete steps.

Content management is a given in powering today’s marketing savvy websites. We rarely, however, encounter customers whose needs don’t extend beyond content management. From enterprise level firms to SMBs, customers understand that their websites are their primary business tools, and are requesting more and more extended features and functionality that leverage the investment they have made in a content management system. These extensions, supporting business processes such as marketing campaign management, eCommerce, eTraining, and document management and delivery, are frequently needed requirements. Customers expect these extensions to seamlessly integrate with their primary content management abilities. This is not always the case. The second presentation will help, attendees learn how to evaluate the ease of integrating extensions within a website’s content management system, and how to project costs and pitfalls of implementing the business requirements that drive the extensions to your website.

Moderator: Nate Aune, Founder & Chief Technologist, Jazkarta
Speakers:
Anne Gonnella & Leigh McCuen, Space Telescope Science Institute
Brett Zucker, CTO & Executive VP, Bridgeline Software

 

Pre-Conference Tutorials

A. Web Content Management Systems: Architectures & Products
Tony Byrne, Founder, CMS Watch, Publisher, The CMS Report
Join us for a half-day tutorial that can help you and your team understand Web Content Management technologies, architectures, and the marketplace. CMS Watch founder Tony Byrne leads an intensive, fast-paced introduction to Web Content Management functionality, product categories, and specific vendors. The session concludes with a roadmap for product selection. Learn:

  • 16 steps in the Web CMS lifecycle: questions you should ask and how vendors differ in how they achieve basic functionality
  • 7 categories of CMS products, including features and typical price ranges
  • Specific characteristics of sample vendors in each category
  • How to start evaluating and ultimately select suitable technologies for an organization
  • The 4 most common CMS pitfalls, and best practices for avoiding them

This session assumes you have developed a business case and at least some semblance of requirements such that you want to get into the nitty-gritty of product functionality and architectures. As a vendor-neutral presentation, this seminar will enable you to sharpen your organization’s CMS needs and identify suitable technology choices.

 

B. Principles of Web Operations Management (WOM)
Lisa Welchman, President, Welchman Consulting
There’s more to managing a web site than selecting the right technologies. This tutorial will focus on fundamentals of Web Operations Management (WOM). Lisa Welchman will detail the 4 dimensions of WOM and provided practical tips and suggestions for managing the Web. Information covered:
Strategy & Governance

  • Building and staffing your web operations group
  • Review of Web Governance Lifecycle
  • Review of standards categories for web
  • Methods for measuring governance and strategy maturity

Content, Data Applications

  • Information Architecture in a nutshell
  • Taxonomy & Metadata in a nutshell
  • How content, data and applications interact on the web and why you should care
  • Structuring content for search and retrieval

Process & Workflow

  • Steps for building sustainable web processes
  • Understanding your organization’s web production style
  • Measuring web processes and workflow against standards

Tools & Infrastructure

  • What are your key product choices (portals, search engines, CMS, et al) and what’s the difference between them.
  • Matching technology solutions to content management problems
  • How to tell what product you should deploy first, second, third, etc.

 

C. Taxonomy Development and Implementation
Seth Earley, Earley & Associates
Organizations are embarking on taxonomy initiatives to serve a wide variety of audiences and purposes. Fundamentally these are metadata management projects, but business sponsors rarely see them in that light. In many cases, taxonomy initiatives are seen as separate from enterprise data initiatives. This workshop will go through taxonomy project processes for derivation, validation, testing, integration, rollout and governance. Attendees will be able to understand how taxonomy projects should be integrated with overall metadata management and the best ways to communicate their role to business users and sponsors.

  • Taxonomy drivers
  • Information architecture versus Semantic architecture
  • Project definition
  • Audience selection
  • Data gathering techniques
  • Content review processes
  • Term Extraction
  • Creating search and navigation scenarios
  • Search engine and content management system integration
  • Testing and validation
  • Training and Rollout
  • Governance and integration with enterprise metadata management

 

D. Customer Success Stories: WCM Implementation Best Practices You Can Use
Tony White, Lead Analyst, Web Content Management, Gilbane Group, Inc.
Particpants:
Joe Santini, Director,BeFirst Portal Project, Siemens Communications
Doug Miller, Web Projects Manager, JudsonUniversity
Jeff Cram, Managing Director, & John Jones, Sr. Web Strategist, ISITE Design
Danny Young, Manager, e-business Development for North America, ESAB Holdings Ltd.

So you’ve decided to go with a WCM system. Or perhaps you’ve already implemented. Either way, there are many best practices to learn from peers who’ve tackled WCM and strive for continual improvement. In this workshop, content management peers from Siemens AG, Judson University, ESAB Holdings and ISITE Design will present best (and worst) practices you can use. You’ll also learn how to avoid getting sidetracked by “The CMS Myth” (the belief that a WCM system alone will solve your issues) and how to turn challenges into opportunities with WCM.

Discover in-the-trenches lessons around common WCM issues such as workflow & business process; search; training users; maintaining global sites; personalization; site design & information architecture, and many other WCM-centric topics. Bring your questions to peers who have forged a trail for others to follow.

Specific examples of best practices covered:

  • Lessons from a WCM-powered global sales and marketing portal
  • Successful search strategies that leverage WCM
  • How best to successfully roll out a global WCM initiative
  • Bringing Web 2.0 to the enterprise * How IA and design helps a university WCM project flourish
  • How to scale your WCM user base from a few to a few dozen
  • Building critical internal support for your WCM initiative
  • Advice for tackling WCM/website governance issues

 

E. Buying and Implementing Content Management and Global Translation Management Systems
Andrew Draheim, Globalization Consultant, President, Dig-IT!
Rather than writing and translating the same thing many times, companies and organizations that have a presence in more than one country are looking for ways to streamline the management of “enterprise content”. Content solutions aim at improving time to value and time to market while keeping costs under control. This workshop helps you to understand the individual challenges of your organization, identify the technology needed to address them, and to effectively implement your solution. Two of the most experienced implementers will provide you with a toolkit that will help you to make informed and profound decisions for business models and processes in order to take advantage of the significant cost and savings (and consequent business opportunities) global content management can offer. Managing content that will be created, used, and published in many parts of the world can be a daunting task, and companies are frequently faced with questions like:

  • What information is needed, and by whom?
  • How will information be published around the world and delivered to customers?
  • What information should be translated, and into how many languages, and when and how?
  • How can content be localized, even if it’s not translated?
  • How do we make sure the content is ready on time, when and where it’s needed?
  • Can we streamline the processes we’re using today, and save time or money, or do we need new processes?
  • What technologies can help us meet our global content needs on a realistic budget, and will they work for real-world applications?
  • What lessons have early adopters learned and what solutions have they arrived at? How can new adopters take advantage of this experience?

This workshop is aimed at business and technical managers from organizations that need to provide information for more than one market, country, or region, as well as any knowledge-management professional dealing with international multilingual communications. Participants in this workshop will:

  • review application scenarios to define the “must haves” and “wants” for good global content management
  • learn best practices and implementation techniques from experts in the field, as well as what present technologies can and cannot deliver
  • share experiences in managing content on a global scale and strategies for managing change and enhancing user acceptance
  • understand how language-technologies can help manage global content
  • develop individual requirements and guidelines for procuring and implementing technology for their own companies

This seminar is aimed at business and technical managers from commercial companies and public organizations who have a need to provide information to more than one market, country, or region, as well as any knowledge-management professional dealing with international multilingual communications.