November 29 – 30, 2006

Main Conference Program

Keynotes

Keynote Panel: The Future of Content Management Technologies & Solutions
We open each of our conferences with a panel of content technology and market experts that is completely interactive (i.e., no presentations). The experts might include industry analysts, consultants, enterprise IT and business senior managers, and technologists. This year we have a cross section of different categories of content technology vendors, including a large ECM vendor, a mid-tier second generation vendor, a hosted CM vendor, an open source ECM vendor, and an infrastructure supplier. Each of these types of vendor could provide some, or all, of your content and information management needs, but how do you decide which? Which of these approaches point towards the future and which will be legacy approaches? Do they complement each other or compete? What do they have in common? What do each of these technology experts think the future of content management and content-oriented applications will look like? Join us for a lively and educational debate.

Moderator: Frank Gilbane, CEO, Gilbane Group, Inc.
Speakers:
Jared Spataro, Senior Product Manager, Microsoft Office Servers, Information Worker PMG, Microsoft
David Nelson-Gal, Senior Vice President, Engineering, Interwoven
Detlef Kamps, President, RedDot Solutions
Jim Howard, CEO, CrownPeak
John Newton, Co-founder & CTO, Alfresco

 

Executive Forum: Content Technologies at Work in the Enterprise
Content initiatives are increasingly being mandated and driven at the C-level. Why? Because companies have realized the critical importance of aligning business and content strategies. In this conference-wide keynote, senior executives explain why their companies manage content as corporate assets, how they treat content management as a business practice (not as technology), and why content technologies are strategic investments within their enterprises.

Moderator: Mary Laplante, VP Consulting Services, Gilbane Group, Inc.; Director, CM Pros
Speakers:
Bob Steelhammer, Vice President, eCommerce, Cingular Wireless
Hans Keller, CIO, National Aquarium in Baltimore
Michael Anobile, Executive Director, LISA

 

Content Management Track

Our content management track covers both web content management (WCM) and enterprise content management (ECM), as well as supporting technologies for each. There are sessions focused specifically on WCM and ECM, but most sessions cover areas that are important to both. This is our largest track and contains information anyone involved in content management, whether novice or experienced content management professional, will find valuable. There are case studies you can learn from, debates on different practices and technologies, and advice from experts on new approaches and technologies. 

CM-1: Selecting and Building a WCMS: Case Studies
This session starts with presentation that describes a protocol for choosing an ECM system. Specific examples of how and where it has been used will be included. The second presentation describes how XML can be efficiently used for Web site management in government settings based on the experience of five New York State government agency teams.

Moderator: Joe Bachana, President, DPCI
Speakers:
Derek Werthmuller, Director of Technology Services &
Jim Costello, Webmaster, Center for Technology in Government, University at Albany, State University of NY
Web Site Management Using XML in Government Agencies

 

CM-2: Open Source Content Management Experiences
Open source software is gaining attention within the content management industry. Is this just a retread of the old build vs. buy argument? or does open source shift the balance away from commercial software? What kind of companies and applications can benefit the most from using open source platforms? This panel of system integrators and customers will share their implementation experiences and make the case for when and why you might consider using open source and what open source projects to pay attention to.

Moderator: Seth Gottlieb, Director, Content Management Practice, Optaros
Speakers:
Terry Barbounis, Chief Technology Officer, & Russ Danner, Software Architect, Christian Science Monitor
Eric Benson, Director of Interactive Communications, Boomer Consulting
Renaud Richardet, COO America, Wyona
Nate Aune, Chief Technologist & Owner, Jazkarta Consulting

 

CM-3: CTO Perspectives on Content Technologies
Most organizations have no problem getting the attention of vendor’s sales and marketing teams, but it can sometimes be difficult to find out what the senior technologists think about their own, and other related technologies and trends. In this session CTOs provide some valuable insights on a variety of topics.

Moderator: Tony White, Independent Consultant
Speakers:
Ian Small, Vice President Products, Mark Logic
Tim Hess, CTO, ThomasTech
SQL ServerXML Query Technology – Improving Multi-channel Publishing

 

CM-4: Organizing Content for Enterprise Applications
The first step in effectively managing information for use in enterprise applications is to understand and organize it. There are many aspects and approaches to doing so, and this session looks at a couple of sophisticated examples of organizing information for better search, management and delivery.

Moderator: Christine Pierpoint, Senior Consultant, Welchman Consulting
Speakers:
Steve Carton, Vice President of Content Technologies, Retrieval Systems Corporation
Adding Knowledge to Hypertext Links: Improving Links with TopicMaps
Christian Donner, Director of Distributed Systems, Aviva Life Insurance Company
A Content Localization Taxonomy

 

CM-5: The Analysts Debate Content Technologies and Trends
Experts from recognized analyst firms flex their thought leadership muscles in this lively session, always an attendee favorite at Gilbane conferences. Panelists will tell you what’s hot, what’s not, what’s important today, and what will be important when planning a solution or evaluating current technologies and services. The debate will deliver valuable insights for anyone with a stake in content management, including project managers, business managers, IT strategists, consultants, integrators, investors, and vendors.

Moderator: Mary Laplante, VP Consulting Services, Gilbane Group; Director, CM Pros
Panelists:
Melissa Webster, Program Director, Content Technologies & Digital Media, IDC
Kathleen Reidy, Analyst, 451 Group
Leonor Ciarlone, Senior Analyst, Gilbane Group
Guy Creese, Analyst, Content Management, The Burton Group
Mike Maziarka, Director, InfoTrends

 

CM-6: Content Management Products & Capabilities
The first presentation in this session will cover the CMS product landscape to help you get oriented in this rapidly evolving space. The second presentation will focus on one type of CMS application relevant to all industries – brand management.

Moderator: Erik M. Hartman, Consultant, Hartman Communicatie BV, Director & President, CM Pros
Speakers:
Tony Byrne, Founder CMS Watch
The CMS Product Landscape and How it is Changing
Theresa Regli, Principal, CMS Watch
How do CMS Products Help with Brand Management?

 

CM-7: Portals & Content Management
While the first enterprise “portals” were intranets built on content management repositories, the term “portal” took on a much broader life of its own. How should you think about the role of a portal today? In this session you will hear perspectives from Microsoft, and an analyst who reviews portal products.

Moderator: Kathleen Reidy, Analyst, 451 Group
Jared Spataro, Senior Product Manager, Microsoft Office Servers, Information Worker PMG, Microsoft
Janus Boye, Managing Director, Boye IT

 

CM-8 Paying Attention to the (Human) Customer
It is all-too-easy for developers, and even product managers to get caught-up in technical features at the expense of useability for the end user. It is also easy for project managers implementing a content management system to neglect to pay sufficient attention to how end user interaction will be changed with the new system. This session includes presentations on both topics.

Moderator: Joan Laselle, President, Lasselle Ramsay
Speakers:
Ann Rockley, President, The Rockley Group
Customer-centric content management strategy: Addressing customer needs at every touchpoint
Steve Bond, Director of Technology, AOL Content Management Engineering, AOL
Human Factor in Success of Tech Projects

 

CM-9: Monetizing content: Strategies and practical technology advice for creating agile content
“Monetizing content” is a term used by commercial publishers but also by any company that creates content for supporting sales of products or services. Agile content that can be sliced, diced and selectively exported to different constituencies on multiple media is clearly a necessity. But many content creators hope to go directly to the $$ without the heavy lifting in terms of a metadata infrastructure and DAM or content management. Taking shortcuts around investment is tempting, but will they quickly paint you into a corner? Inventing proprietary XML vocabularies and storing content on file systems may seem like a way to save money but what about all the repeatable costs when you actually want to use that content? Join industry leaders as they share their experiences and views on the opportunity cost of using DAM (CMS), industry standard specifications such as PRISM, taxonomies, and information access tools to automatically transform, aggregate, refine, format, export and share content, internally and with business partners.

Moderator: Linda Burman, President, LA Burman Assoc.
Speakers:
Sue Ballantine, Director of Customer Intelligence, Business Information Group, The McGraw-Hill Companies
Amre Youssef, Manager, New Media Technology, Factiva, Dow Jones/Reuters

 

CM-10: Content Technologies: A Town Hall Debate
Join expert panelists in an engaging, fast-paced debate on key issues in enterprise content technology circa 2006. Two panelists will go pro and contra for 3 minutes each on a series of important questions in the technology community, but the best part is – you can join in. Audience members will be invited to provide 2-minute rebuttals. Have an opinion? Want to learn about hot issues with a minimum of hot air? Come join us!

Moderator: Scott Abel,VP & Director of Marketing, CM Pros
Debators:
Tony Byrne, Founder, CMS Watch, Publisher, The CMS Report
Mike Maziarka, Director, InfoTrends

 

CM-11 Content Globalization Workflows
The difficult part of content globalization isn’t translation itself, but rather the business processes involved in translating content. This panel explores the next frontier in content globalization-the integration of content management and translation workflows. An enterprise user, a language service provider, and a technology vendor walk you through an integrated workflow and show you how integration can streamline processes, reduce inefficiencies, drive down costs, and increase revenues by getting products to market on time.

Moderator: Leonor Ciarlone, Senior Analyst, Gilbane Group, Inc.
Speakers:
Steve Billings, Senior Solutions Engineer, Idiom Technologies
Michael Anobile, Executive Director, LISA
David Smith, President, LinguaLinx
Jeannette Eichholz, Leader, Global Ultrasound User Documentation, Ultrasound Engineering, General Electric Company

 

Enterprise Search Track

Search is an important part of enterprise information strategies and applications, but there are many aspects to search and lots of related technologies that need to be considered, such as categorization, entity extraction, summarization, text analytics, topic maps, and more. There are debates about when it is practical to tag content, what approaches are best for desktop search vs. intranet search, vs. enterprise search vs. web search, whether search should be part of an IT infrastructure, an application platform, or stand-alone tool, and how search should be used with content management systems. Our Enterprise Search track includes lively discussions and guidance on all of these topics.

ES-1: How Search Vendors Do or Don’t Support Desktop vs. Enterprise, vs. Web Search
Coming up with an enterprise search strategy is a lot more difficult than it may seem at first. Search technologies have very different capabilities that need to be matched with the wide variety of enterprise applications that diverse search needs. Understanding the difference between desktop, enterprise, and web search is a good place to start. This panel will bring you up to speed on the how search products stack up in each of these areas.

Moderator: Erik Arnold, Arnold IT
Speakers:
Jared Spataro, Senior Product Manager, Microsoft Office Servers, Information Worker PMG, Microsoft
Spencer Shearer, Senior Technical Director, Exalead
Rebecca Thompson, VP Marketing, Vivisimo
Erik Schwartz, Director, Product Management, Convera
Nitin Mangtani, Google Search Appliance Product Manager, Google

 

ES-2: Case Studies in Enterprise Search
In a unique forum, tag-teams of users and their chosen vendors show you what’s really happening down in the trenches with enterprise search. You’ll hear about factors that influenced approach to search, the realities of deployment, metrics for measuring performance, and maintaining and adapting existing search solutions to accommodate business change.

Moderator: Mary Laplante, VP Consulting Services, Gilbane Group, Inc.; Director, CM Pros
Speakers:
Eric M. Andersen, Senior I/T Architect, Enterprise Architecture & Technology, IBM Global Business Services
Jonathan Bracken, Endeca
Thom Shepard, MIT
Mike DiLascio, Siderean

 

ES-3: Is Search a Tool, an Application, or a Platform?
There is no doubt that search has become an integral part of enterprise IT strategies, and the search market has matured where there are a few larger players and large number of smaller vendors as well as open source solutions. Most vendors do not want to be thought of as providing a commodity, and are focusing on either specific applications that are heavily dependent on search, or on providing an infrastructure platform for business applications. How much of this is market positioning and how much interpret these differences when considering investments in search technology?

Moderator: Susan Feldman, Research Vice President Content Technologies, IDC
Panelists:
Phil Green, Vice Chairman, Inmagic
Larry R. Harris, Founder & Chairman, EasyAsk Inc.
Hadley Reynolds, VP & Director of the Center for Search Innovation, FAST
Gary G. Szukalski, Vice President, Field Marketing, Autonomy

 

ES-4: Enhancing Search & “Findability”
While search keeps getting better at syntactic and semantic analysis, it has been difficult to make more than incremental progress simply because the problem is so hard. There are two different approaches that can improve search results. One is by organizing the information more effectively with taxonomies and structured metadata, the other is look outside of pure search technology, for example at searcher’s behavior. Google’s use of links is one example of this, but there are others. This session include a presentation on each of these supplemental approaches to enhancing search.

Moderator: Lynda W. Moulton, President, LWM Technology Services, Contibutor, Gilbane Group
Speakers:
Jack Jia, Founder & CEO, Baynote
Search & the “Wisdom of Community”
Seth Earley, Earley & Associates, Inc.
Super Search: Fully Leveraging Metadata and Taxonomies in Complex Search Environments

 

Collaboration & Enterprise Blogs & Wikis Track

We have been covering the use of blog and wiki technologies for enterprise applications since we reported on early examples of organizations successfully using these tools in early 2005. While there is not yet definitive quantitative research, it is clear that these technologies have since been widely deployed in enterprises of all sizes across vertical industries, and collaboration is one of, if not the number one, reason they are implemented. This track will bring you up-to-speed on the technologies, why companies are using them, and what kinds of enterprise applications such “social software” is appropriate for. 

CBW-1: Enterprise Wiki CEO/CTO Panel
We have been covering the use of blog, wiki, and syndication technology for enterprise applications at our last five conferences and have seen the growth reach a point where the vendors are now able to point to a large number of impressive deployments at some very large companies. The use of wikis, in particular for collaborative projects, is something all organizations should be considering. In this panel we have brought together the leading suppliers to A) share the scope of enterprise adoption, and B) answer the tough questions you may have about using enterprise wikis in your own business and IT environments.

Moderator: Steve Paxhia, COO, Gilbane Group, Inc.
Panelists:
Ross Mayfield, CEO, Socialtext
Cindy Rockwell, CEO, CustomerVision
Aniruddha Gadre, CEO & Founder, eTouch Systems
Greg Lloyd, CEO & Co-Founder, Traction Software, Inc.
Aaron Fulkerson, Co-Founder, MindTouch

 

CBW-2: Trends in Enterprise Blogs and Wikis
While even today there is a shortage of good research on the use of blog and wikis in corporate environments, we now have some data that is both interesting and useful. In this session you will learn about findings from recent research and hear from a panel of experts who are paying close attention to how corporate adoption of these technologies is evolving and what trends are emerging.

Moderator: Nora Barnes, Professor & Director, Center for Marketing Research, University of MA, Dartmouth
Speakers:
Greg Reinacker, Founder & CTO, NewsGator Technologies
Robin Hopper, CEO, iUpload
David Berlind, Executive Editor, ZDNet

 

CBW-3: Social Computing in the Enterprise
While the term “social computing” may not always resonate with senior business managers (Perhaps “collaborative computing” sounds a bit more business-like, although it has some baggage.), the actual results of using the types of tools the term refers to (blogs, wikis, RSS & Atom, etc.) can make believers out of them. This session looks at the broad range of applications these tools are appropriate for.

Moderator: Geoffrey Bock, Principal, Bock & Company
Speakers:
Asheesh Birla, Executive Director, Strategic Production Technology, Thomson Corporation
Ernest Kayinamura, Information & Communication Technology, Enel North America, Inc.

 

CBW-4: Web 2.0 Technologies
We are not fans of the term, but all IT organizations should be looking at the technologies most observers would associate with “Web 2.0”. And not just IT. Many of these technologies may not even require IT help, and also can be very low-cost. In this session we look at some technologies that supplement the kinds of tools we cover in the Collaboration & Enterprise Blogs & Wikis track.

Moderator: Geoffrey Bock, Principal, Bock & Company
Speakers:
Bill Cava, CTO, Ektron
Dan Bricklin, President, Software Garden, Co-creator of VisiCalc, Creator of wikiCalc

 

Enterprise Customer Case Study Track

Technology works only when it enables an organization to achieve its business objectives. Content works only when it drives the business towards those objectives. How are enterprise adopters using technology to leverage their content and deliver business value? Answers to this question are documented in Content Technology Works™ (CTW) case studies published by The Gilbane Group. The Enterprise User Track draws on CTW success stories. The track keynote and sessions will give you insight into how other companies are deploying content technologies for strategic and tactical business benefits and how you can realize those benefits within your organization.

CS-1: Turning Content Into Profit with Content Management
One of the key dimensions of return on investment in content management is profit. How can implementing content management positively impact the top as well as the bottom lines? Speakers in this session describe how XML-based content applications enabled new products and accelerated time-to-revenue.

Moderator: Mary Laplante, VP Consulting Services, Gilbane Group, Inc.; Director, CM Pros
Speakers:
Larry Tunks, CTO, Congressional Quarterly
Jeannette Eichholz, Leader, Global Ultrasound User Documentation, Ultrasound Engineering, General Electric Company

 

CS-2: Creating High-value Customer Experience
What kind of experience do your customers expect when they visit your website? What actions do you want them to take as they navigate your content? Speakers describe how the right mix of strategy, technology, and process can deliver a web experience that satisfies customers while meeting business objectives.

Moderator: Mary Laplante, VP Consulting Services, Gilbane Group, Inc.; Director, CM Pros
Speakers:
Alan Mocksfield, Manager, Web Applications & Applied Tech Baystate Health

 

Enterprise DRM Track

Enterprise Digital Rights Management (eDRM) is an increasingly important technology for protecting intellectual property in corporations and other institutions. It complements content management, firewalls, and other technologies in helping to ensure that sensitive information such as confidential documents, email, and application data do not fall into the wrong hands. DRM technology has moved out beyond its origins in the entertainment industry and become established in enterprise applications, in industries ranging from financial services to manufacturing and life sciences. It’s also increasingly important technology in a range of solutions for document retention and regulatory compliance.

eDRM-1: Introduction to Enterprise DRM
Enterprise DRM means access control for your company’s content that rides with the content wherever it goes, whether on laptops, CDs, or outside your content management system or corporate firewall. It’s the key emerging technology for a wide range of information security, confidentiality, and compliance management applications. In this session, you will learn about Enterprise DRM, how it differs from DRM for consumer media, its applicability in enterprise applications, and solutions currently on the market.

Speaker:
Bill Rosenblatt, President, GiantSteps Media Technology Strategies

 

eDRM-2: Enterprise DRM and Content Management
Enterprise DRM and content management are synergistic technologies. Enterprise DRM integrated with ECM provides the answer to the question: how do you control access to your content once it has left the safe confines of your content management system? In this session, we will hear about how Enterprise DRM has been successfully integrated with content management systems. We’ll learn about the technology implications and the business problems that integrating the two technologies can solve.

Moderator: Linda Burman, President, LA Burman Assoc.
Speakers:
John Bruce, General Manager, EMC Software
Kyugon Cho, CEO, Fasoo.com
Andy MacMillan, Product Marketing, Stellent Sealed Media

 

eDRM-3 DRM & the New Wave in e-Publishing
A new crop of digital publishing technologies is emerging, taking up where eBooks from the Internet bubble left off. New portable reading devices and Internet search technologies demand controls on access to content so that publishers can protect their copyrights. In this session, we’ll explore the implications of DRM and copyright in these new e-publishing technologies and see where the publishing industry is going in the digital age.

Moderator: Bill Trippe, Senior Consultant, Gilbane Group
Speakers:
Bill Rosenblatt, President, GiantSteps Media Technology Strategies
Sanford Bingham, CEO, FileOpen Systems
Linda Burman, President, LA Burman Assoc.

 

eDRM-4: DRM for Government Applications
U.S. government organizations face the twin challenges of locking down sensitive data on computer desktops and mobile devices, and encouraging collaboration across agency boundaries. Government organizations are reaching out to the private sector for Enterprise DRM technologies. Enterprise DRM offers the potential to distribute yet protect data between the U.S. intelligence community and law enforcement. In this session, we’ll discuss the applicability and adoption of Enterprise DRM for public sector organizations.

Moderator: Marc Kolenko, Information Assurance Advanced Technology, General Dynamics
Speakers:
Brett Sheppard, Absolutely Inc.
Sandy Porter, CTO, Avoco Secure
Ray Zambroski, CEO, Essential Security Software

 

eDRM-5: Enterprise DRM and Regulatory Compliance
Compliance requirements govern information throughout its lifecycle, from creation through collaboration, publishing and storage, to eventual archival and destruction. In this session, we’ll evaluate how Enterprise DRM is making the job easier for compliance and risk management officers to enforce corporate policies. Learn how Enterprise DRM helps ensure that sensitive information such as credit card numbers, health records, and non-public corporate information will not be accidentally or deliberately disclosed to unauthorized parties.

Moderator: Brett Sheppard, Absolutely Inc.
Speakers:
Ed Gaudet, VP, Product Management & Marketing, Liquid Machines
Todd Graham, Chief Scientist, Tablus
Keith Banda, Director Sales Engineering, Stellent Sealed Media
Aaron Fulkerson, Co-Founder, MindTouch

 

eDRM-6: Enterprise DRM Case Studies
Corporations and governments are scaling Enterprise DRM from single departments to multiple lines of business across dispersed organizations. In this session, we’ll explore end-users’ perspectives on lessons learned from pioneering deployments, from systems design to usability requirements and integration priorities.

Moderator: Brett Sheppard, Absolutely Inc.
Speakers:
Ray Zambroski, CEO, Essential Security Software
Edgar A. Kully, Principal, Crestwood Associates
Jonathan Duce, Senior R&D Manager for Information Technology, Monitor Company Group, L.P. & Ed Gaudet, VP, Product Management & Marketing, Liquid Machines
Sam Moore, Lexmark

 

Automated Publishing Track

Publishing automation is all about connecting the “islands of automation” that exist in corporate and commercial publishing. These islands result mainly from vendors focusing on single aspects of production: sometimes the author, sometimes designers, some the prepress department, some the web architect, others the printer. And some islands exist because of legacy work methods that separate creative processes from production ones. At previous Gilbane events we focused on the automated pagination aspect of the subject, essentially examining how the XML encoding of text can provide significant time and cost savings with automated pagination systems, including those based on XSL-FO. But automated publishing also includes what occurs prior to pagination, and what occurs after, and branches laterally into some very specific applications, such as variable data printing/print-on-demand, transactional documents, (such as invoices and financial and legal agreements), periodical publishing, and catalog publishing. Just about any aspect of the publishing process can be automated, from authoring to distribution, whether for print or electronic distribution. This track will help you understand how to connect these automated islands to build more flexible and efficient workflows.

AP-1: Publishing Automation: What Can You Do Today?
The opening session of the Publishing Automation track will provide you with an overview of the wide range of publishing tasks that can be automated today. Automated publishing has too often been equated with batch composition, but the introduction of XML, server-based pagination engines, and print-on-demand technologies has broadened publishing automation into a range of marketing and transactional functions. We’ll start with this robust overview of publishing automation today, before narrowing in on specific tasks and technologies.

Speaker: Thad McIlroy, President, Arcadia House

 

AP-2: A Tale of Three Successful Publishing Automation Projects
Moving from the overview to the real world, this session will offer an in-depth illustration of three widely varying publishing automation projects. The long document example will surprise you with the complexity of page design achieved; the transactional project will excite you with the real-time integration of data and graphics. The marketing project will demonstrate how design complexity meets one-to-one marketing objectives.

Moderator: Steve Paxhia, COO & VP Publishing Consulting Practice, Gilbane Group, Inc.
Speakers:
Asheesh Birla, Executive Director, Strategic Production Technology, Thomson Learning
Elizabeth Gooding, President & CEO, Art Plus Technology
Fred Thorne, Chief Architect, CSC Catalyst Methodology Contract Performance & Quality Assurance, Computer Sciences Corporation

 

AP-3: How to Develop a Solid Publishing Automation Plan
It shouldn’t come as a shock when we say that establishing a successful publishing automation system takes a great deal of planning, engineering, and, yes, usually a bunch of cash. The good news is that ROIs are easy to establish. The bad news is that the expertise for this planning remains scarce – the science is immature and the cultural changes significant. But we’ll tell you everything we know about the challenge, and invite our knowledgeable colleagues to contribute. We promise you’ll go home far better prepared to tackle this worthwhile challenge.

Moderator: Thad McIlroy President, Arcadia House
Speakers:
Margie Coles, Principal, PageSolutions, Inc.
Bret Freeman, JustSystems, XMetaL

 

AP-4: Integrating Automated Publishing into the Broader DAM and CMS Process
Publishing automation has strong foundations. Both DAMs and CMSs are the cornerstones of any mid- to large-scale publishing automation undertaking. While the DAM and CMS vendors have tended to underplay this benefit of their technology, we’ll show you where publishing automation can be the low-hanging fruit of these expensive and extensive undertakings.

Moderator: Bob Schaffel, Independent Consultant
Speakers:
Rita Warren, President & Principal Consultant, ZiaContent, Inc
Tony Freeman, Executive Vice President, DeepBridge
Reed Fox, Director of Production at Consumers Union (Consumer Reports)

 

AP-5: Five Minutes with a Publishing Automation Vendor
Every automated publishing system on the market today has strengths and weaknesses, depending of course on the requirements of the user. Some are better at text-heavy, long documents such as books, manuals and documentation, while others excel at design-intensive collateral like advertising, brochures, catalogs and product literature. And still others are best at automatically re-purposing documents for cross-media output. This session will provide quick snapshots of specific applications and the solutions they offer, while providing a thorough overview of current available tools.

Moderator: Thad McIlroy President, Arcadia House
Speakers:
Kevin Brown, Vice President of Sales & Marketing, RenderX
Mike Miller, Antenna House
Mark Walter, Director, Product Management, Managing Editor
Katherine Reisz-Hanson, Director, Pageflex Product Marketing, Bitstream Inc.
Keith Erf, President, KyTek
Chandi Perera, VP Professional Services, Typéfi Systems Pty Ltd
Andrew Grygiel, Vice President of Market Development, Mark Logic

 

Conference Tutorials

A. Web Content Management Systems: Architectures & Products
Tony Byrne, Founder, CMS Watch, Publisher, The CMS Report

Join us for a half-day tutorial that can help you and your team understand Web Content Management technologies, architectures, and the marketplace. CMS Watch founder Tony Byrne leads an intensive, fast-paced introduction to Web Content Management functionality, product categories, and specific vendors. The session concludes with a roadmap for product selection. Learn:

  • 16 steps in the Web CMS lifecycle: questions you should ask and how vendors
  • differ in how they achieve basic functionality
  • 7 categories of CMS products, including features and typical price ranges
  • Specific characteristics of sample vendors in each category
  • How to start evaluating and ultimately select suitable technologies for an organization
  • The 4 most common CMS pitfalls, and best practices for avoiding them

This session assumes you have developed a business case and at least some semblance of requirements such that you want to get into the nitty-gritty of product functionality and architectures. As a vendor-neutral presentation, this seminar will enable you to sharpen your organization’s CMS needs and identify suitable technology choices.

 

B. Working with DITA: The Darwin Information Typing Architecture
Bill Trippe, Senior Consultant, Gilbane Group

DITA is quickly establishing itself as the leading method of creating XML-based technical documents and other product support content. DITA’s success is based on several things-a tag set that is straightforward and easy to learn, a publicly available toolkit that allows users to readily create print, Help, and other output, and specialization-a flexible and powerful means of customizing the DITA for your organization’s requirements. This tutorial will combine hands-on exercises, demonstrations, and discussion where attendees will learn DITA tagging, work with the DITA Open Toolkit, and understand how specialization can best be done. Tutorial attendees will receive and work with a (time-limited) copy of XMetal Author DITA Edition.

 

C. Principles of Web Operations Management (WOM)
Lisa Welchman, President, Welchman Consulting

There’s more to managing a web site than selecting the right technologies. This tutorial will focus on fundamentals of Web Operations Management (WOM). Lisa Welchman will detail the 4 dimensions of WOM and provided practical tips and suggestions for managing the Web. Information covered:

Strategy & Governance

  • Building and staffing your web operations group
  • Review of Web Governance Lifecycle
  • Review of standards categories for web
  • Methods for measuring governance and strategy maturity

Content, Data Applications

  • Information Architecture in a nutshell
  • Taxonomy & Metadata in a nutshell
  • How content, data and applications interact on the web and why you should care
  • Structuring content for search and retrieval

Process & Workflow

  • Steps for building sustainable web processes
  • Understanding your organization’s web production style
  • Measuring web processes and workflow against standards

Tools & Infrastructure

  • What are your key product choices (portals, search engines, CMS, et al) and what’s the difference between them.
  • Matching technology solutions to content management problems
  • How to tell what product you should deploy first, second, third, etc.
 

D. Taxonomy Development and Implementation
Seth Earley, Earley & Associates

Organizations are embarking on taxonomy initiatives to serve a wide variety of audiences and purposes. Fundamentally these are metadata management projects, but business sponsors rarely see them in that light. In many cases, taxonomy initiatives are seen as separate from enterprise data initiatives. This workshop will go through taxonomy project processes for derivation, validation, testing, integration, rollout and governance. Attendees will be able to understand how taxonomy projects should be integrated with overall metadata management and the best ways to communicate their role to business users and sponsors.

  • Taxonomy drivers
  • Information architecture versus Semantic architecture
  • Project definition
  • Audience selection
  • Data gathering techniques
  • Content review processes
  • Term Extraction
  • Creating search and navigation scenarios
  • Search engine and content management system integration
  • Testing and validation
  • Training and Rollout
  • Governance and integration with enterprise metadata management