Multichannel content management (MCM) means creating and managing content that can be optimized for each channel and device, ideally including those not anticipated. “Web”content management has been dominant for a few years, and “enterprise” content management was hijacked by the document management interests early on. These days “multichannel” is used mainly for emphasis since in general “content management” that isn’t multichannel is not very useful.
also see https://gilbane.com/2014/02/multichannel-content-management/
