Global businesses recognize the need to address localization and translation in tandem with content creation and content management, but they are often stymied, even overwhelmed, by how to achieve this. Our research points to the emergence of what we define as the Global Content Value Chain, a strategy for meeting these challenges. Organizations embracing this strategy are leading the development of much-needed best practices.
See the free report (93 page PDF):
Multilingual Communications as a Business Imperative: Why Organizations Need to Optimize the Global Content Value Chain
by Leonor Ciarlone, Karl Kadie, & Mary Laplante, July, 2008