Author: Clea Durrell (Page 8 of 15)

Plan to be in Boston for the 9th annual Gilbane Boston Conference and you still have time to SAVE!

Save up to $400 for Three Days, Four Tracks, 45 Sessions & Labs, 6 Workshops with One Objective: to help you understand what technologies can and can’t do, what practices succeed or fail, and how to plan for the rapid changes in market and technology evolution.

Today, you need to be flexible, agile, and ready to incorporate web and multiple mobile platforms with different form factors and capabilities, and you need to combine engaging content and interfaces with small devices and big data – this is not the same challenge you had last year.

To help you keep pace and be able to cut through hype and make informed decisions we bring together a diverse audience of technologists, marketers, strategists, business managers and analysts to learn, share, and debate best practices and strategies. Our conferences have sessions designed for attendees in marketing, technology, business units, as well as analysts and consultants.

Just sign up by October 31st and use discount code GILBANE. Learn more http://gilbaneboston.com/conference_program.html

2012 Technology Showcase Hours
Wednesday, November 28: 10:00 am – 6:00 pm
Thursday, November 29: 10:00 am – 2:00 pm

See the conference program:
http://gilbaneboston.com/conference_program.html

See the current list of speakers:
http://gilbaneboston.com/speakers.html

See this year’s in-depth pre-conference workshops:
http://gilbaneboston.com/workshops.html

See the current list of Sponsors & Exhibitors:
http://gilbaneboston.com/exhibitors_sponsors.html

Sign-up today to make sure you receive your $200 discount! Just use discount code GILBANE

Or sign-up for your free Keynote and Technology Showcase Pass.

Gilbane Conference Workshop: So You Want to Build a Mobile Content App?

Instructor: Jonny Kaldor, Managing Director, Kaldor Group (creators of Pugpig)
November 27th, 2012 at the InterContinental Boston Waterfront

With the continuing and massive adoption of tablet devices, content owners have a dizzying myriad of ways to disseminate content to employees and customers alike in a way that is faster, broader, more engaging and more actionable than ever before. Business models for content owners are being revolutionised, and tablets are now offering a truly viable alternative to print. But it doesn’t stop there – whether you’re pushing content to consumers or disseminating information across your enterprise, you can reap tangible benefits from publishing on tablet devices. This session will dive into the key aspects of conceiving, designing, building and launching your mobile content app, whether you’re targeting your employees, clients or consumers. We’ll cover both the opportunities and the many pitfalls that you will encounter (and nimbly jump over) as you set off of your content app journey…

Key topics:

• Where to start?
• Translating print or web to mobile – it’s not so easy
• Designing an engaging and really useful user experience
• Avoiding building a whole new team to manage the mobile channel
• Aligning your web and mobile strategy and operations
• Webapp vs native vs hybrid – which should I go for?
• Adaptive design / responsive design”
• Business models that work
• Making sense of multiple devices and marketplaces
• Using the big players to your advantage (Apple, Google, MS, Amazon)
• Keeping your users happy

Frank Gilbane describes Gilbane Boston 2012 in a short off the cuff video after being caught walking by the studio. See the Gilbane Conference program.

We have published the conference schedule for Gilbane Boston. We’ll be publishing detailed conference session descriptions with speakers in the next week or so including details on the keynote sessions. It is very tempting to provide more details right here but we are still in the process of a few speaker placements we want to finish up first.

The pre-conference workshop schedule, including detailed descriptions and instructors is also available. If you registered for a conference pass that included a workshop before the workshop options were available, you can make your choice now and contact customer service to have your registration updated.

We will be more active on multiple social channels for the Gilbane Conference this year. In addition to Facebook we also have a new page on Google+ for those who prefer it.

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