Marketers have a lot to figure out these days. They need to navigate between decisions about how much to focus on personalization versus brand marketing, determine what data they need for each, and how it will be acquired, analyzed, and utilized, and decide which marketing technology components they need to choreograph to support their goals. And all the while they need to ensure they will be improving the customer experience. This session includes two presentations looking at the role of data in overall marketing strategy and customer experience.
Wednesday, November 29: 10:30 a.m. – 11:30 a.m.
Phil Kemelor, Partner, VP-Client Services, MaassMedia
Aaron Kechley, SVP, Product Management, Marketing & Technical Solutions, DataXu
The Marketer’s Dilemma: Data Activation
Mark Smith, President, Kitewheel
Supporting Today’s Connected Consumer with the End-to-End Customer Journey
Renaissance Boston Waterfront Hotel, November 28 – 29, 2017