The Gilbane Conference 2015 helps marketers, IT, and business managers integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.
Please review the conference and track topics below and submit your speaking proposal. Additionally, answers to the most common questions about speaking at the Gilbane Conference can be found in the Speaker Guidelines.
Deadline for proposals is May 1, 2015
Main Conference Tracks
The conference tracks are organized primarily by role/function as described below. The lists under each track are topic suggestions, and we encourage proposals on relevant topics not listed.
Track C: Content, Marketing, and Customer Experience
Designed for marketers, marketing technologists, social marketers, content marketers, growth hackers, web and mobile content managers, strategists and technologists focused on customer experience and digital marketing.
- Customer experience management and engagement
- Multichannel content management and marketing
- Content strategies
- Responsive design
- Adaptive and agnostic content
- Site optimization
- Matching content to channels
- Content marketing
- Marketing technology landscape, architectures, and platforms
- WCM and customer experience
- Marketing technologist roles and practices
- E-commerce and WCM / mobile app integration
- Measuring and analytics: Web, mobile, social, big data
- Avoiding social backlash
- Personalization – what works, what doesn’t
- Growth hacking strategies
- Localization & multilingual content management
- What function owns customer profiles?
- What system owns customer profiles?
- Working with agencies
- Working with IT
- Third party data and service integration
Track E: Content, Collaboration and Employee Experience
Designed for content, information, technical, and business managers focused on enterprise social, collaboration, knowledge sharing, and backend content applications.
- Collaboration tools & social platforms
- Enterprise social metrics
- Employee experience management
- Community building & knowledge sharing
- Role of content management, intranets, portals, mobile apps
- Employees are customers
- Employees are part of the customer experience
- Content and information integration
- Enterprise search and information access
- Taxonomies, metadata, tagging
Track T: Re-imagining the Future: Ubiquitous Computing and Digital Transformation
Designed for technology strategists, IT, and marketing / business executives focused on near-term and future software, content, and computing devices to support customer or employee experiences.
- APIs and customer experience stacks
- Mobile development frameworks and strategies
- HTML5
- Wearable computing and the web
- Hybrid cloud content management
- Natural language technologies
- Haptic and gesture interfaces
- Big data platforms, tools, analytics
- Real time customer experiences & reality
- Visualization
- Open web vs. walled gardens
- Deep linking and no linking
- Future of mobile operating systems and platforms
- Distributed data, distributed apps – mixing up code and data
- Internet of things and customer experiences
Track P: Digital Strategies for Publishing and Media
Designed for publishing and information product managers, marketers, technologists, and business or channel managers focused on the transition to digital products and managing digital assets.
- Digital transformation
- Designing for digital products
- Business models and monetization
- Content marketing risks and benefits
- Mixing owned, earned, and sponsored content
- Ad technologies and strategies
- App development strategies
- Multichannel publishing
- Web pages vs Cards
- Tablets vs smartphones
- Mobile publishing workflows
- Matching content to channels and devices
