How does your organization manage and value paid, owned, and earned content? Is there a strategy for each of the three types? A budget?
If you are struggling with measuring the value of marketing related content you are certainly not alone – there is just no easy way to do it. In this session, Gerry Moran from SAP talks about the need for brands to manage and scale the three types of content together to engage customers throughout the sales cycle. Randy Woods from nonlinear creations describes a technique in use for modeling content and mapping it to online behaviors to get a better handle on content marketing costs and return.
Join us Wednesday, December, 3: 11:40 a.m. – 12:40 p.m. at the Gilbane Conference to learn more.
C9. Managing and Monetizing Paid, Owned, and Earned Content
Dom Nicastro, Staff Reporter, CMSWire.com
Gerry Moran, Head of Social Media, North America, SAP
Scaling and Monetizing Paid, Owned, and Earned Media in Your Organization
Randy Woods, President, nonlinear creations
Of Metrics and Models: Measuring the ROI of Content Marketing
See the complete conference schedule.