Our 2011 report describing the current state of practice for globalizing multilingual marketing content is available now through March 31 exclusively through study sponsors Across Systems, ADAM Software, Lionbridge, and SDL.
Multilingual Marketing Content: Growing International Business With Global Content Value Chains features a major update of the global content value chain, Gilbane’s framework for helping companies plan and manage their globalization practices. The new value chain adds core competencies to the existing functional view of multilingual content processes, and it clearly ties the value chain to business outcomes.
Study data includes top business goals and objectives and the investments that marketing and localization managers are making in programs and initiatives that support those goals. The analysis covers what marketing organizations can learn from product content groups, who are generally further along the content globalization maturity curve.
The report will be available directly from the Gilbane website starting April 1. In the meantime, please visit a sponsor site to access the study, and check this blog for research highlights and insights.